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Opportunity Promotional Analysis
Submitted By: RECREATORSAnkush Bhatnagar
Ritika SharmaAnchal Sharma
Nitika GargPalak Bhardwaj
State Bank of India
Largest nationalized commercial bank in India
In terms of assets, number of branches, deposits, profits and workforce.
Headquarters in Mumbai, India and employs about 205,896 people.
PRODUCTS
Investment banking
Commercial Banking
Retail Banking
Private Banking
Asset Management
Pensions
Mortgages
Credit Cards
Investment BankingAn investment bank is a financial institution that
assists corporations and governments in raising capital by underwriting and acting as the agent in the issuance of securities.
Retail BankingRetail banking refers to banking in which banking
institutions execute transactions directly with consumers, rather than corporations or other banks. Services offered include: savings and checking accounts, mortgages, personal loans, debit cards, credit cards, and so forth.
Commercial BankingIt is a type of financial intermediary and a type of
bank. Commercial banking is also known as business banking. It is a bank that provides checking accounts, savings accounts, and money market accounts and that accepts time deposits.
Private BankingPrivate banking is a term for banking, investment and
other financial services provided by banks to private individuals investing sizable assets. The term "private" refers to the customer service being rendered on a more personal basis than in mass-market retail banking, usually via dedicated bank advisers.
Asset managementAsset management is the
professional management of various securities and assets, to meet specified investment goals for the benefit of the investors. Investors may be institutions or private investors.
COMPETITORS
Communication SBI
Advertisement
Personal Communication
Sales Promoti
on
Publicity & Public Relation
s
Instructional
Material
Personal communication• Customer Service• Word of Mouth
Advertisements
• Broadcast• Print• Internet• Outdoor • Direct Mail
Sales Promotion
• Gifts• Discounts
Publicity• Press Conference• Special Events• Sponsorship
Instructional Material
• Website• Manual
STRENGTH
• Brand Name• Wide Distribution
Network• Market Leader• Diversified Portfolio• Low Transition Cost• Highest market
Capitalization & Profits
WEAKNESS
• Hierarchical management structure
• Highest non performing assets (NPAs)
OPPORTUNITIES• Financial Inclusion
• Rural India• Merger of associate
banks with SBI• Global expansion• Micro Finance• Branch Expansion• Strong economic
growth • Corporate demand
for credit
THREATS• Advent of MNC banks
• Changing interest rates and the changing policies of RBI
• Competition in the retail segment
• Private banks in the rural and semi-urban sector
• Change in government policies
Target MarketsTwo Types:Current users Proposed users1. Rural population2. Markets of tier II and
tier III cities with MFs
3. Working Class(High Net Individuals)
4. Increasing Middle Class
SBI communication Objectives can be:Increasing AWARENESS and KNOWLEDGE about
the new and existing productsTo grab ATTENTION of consumers To Enhance purchase actions.REINFORCEMENTIncrease in Market Share and sales
Factors Affecting Budget:Company strategy Whether the product or service is at
awareness stage ,attention or reinforcement stage?
How much aggressive competitors are?
Create Communications Strategies Match with company’s strategy Focus on opportunities and threats Fit with company Image
Matching Tactics with StrategiesRegional language campaigningProduct knowledge and its benefitsPrice of products according to target
customer
THANK YOU