Download - Say Hello to the New Chartbeat Publishing
![Page 1: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/1.jpg)
SAY HELLO TO THE NEW
Chartbeat Publishing
![Page 2: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/2.jpg)
![Page 3: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/3.jpg)
It’s a beauty, ain’t it?
![Page 4: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/4.jpg)
Made to Measure:The job of this here dashboard is to tell you what’s happening on your website in real time: the content that’s holding your visitors’ attention, the changing patterns of audience behavior as folks
come and go, and the right-this-second opportunities you have to convert newbies to evangelists. Got it? Now, on with the show...
![Page 5: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/5.jpg)
Let’s start with Active Visits...
![Page 6: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/6.jpg)
Concurrents:This is the number of people—heartbeats—who are on your
website right now. We’re not totaling up views or visits. Rather, we’re showing you the size of your audience in real time. We
ping every visitor every few seconds to see what they’re doing.
![Page 7: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/7.jpg)
The Dial:The dial’s range represents both the minimum and maximum
number of concurrent visitors over the past month. The needle indicates how you’re performing right now. And that dark blue range? It tells you what’s typical for the current day and time.
![Page 8: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/8.jpg)
Recirculation:Recirculation is the percentage of your audience that’s clicking from one article page and moving to another article page within
a single visit. It measures how well tra!c is flowing, and it gauges stickiness—your ability to keep visitors on your website.
![Page 9: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/9.jpg)
Engaged Time:Engaged Time is the average time visitors are spending actively interacting with your content—they could be reading an article,
writing a comment, watching a video, or showing some other sign of activity. Engaged Time is the best barometer for quality.
![Page 10: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/10.jpg)
Moving on to Visitor Frequency...
![Page 11: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/11.jpg)
New, Returning, Loyal:How do we classify visitors? New visitors are the folks in your
audience who have made one visit in the last month. Returning visitors have made two to seven visits in the last two weeks. Loyal
visitors have made eight or more visits in the last two weeks.
![Page 12: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/12.jpg)
Benchmarking:Our benchmarks give you a sense of whether you’re over- or
under-performing among any particular audience segment. Blue represents average performance, while green and red represent
above average and below average, respectively. Easy, right?
![Page 13: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/13.jpg)
Here’s your Tra!c Trendline...
![Page 14: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/14.jpg)
Nitty-Gritty Details:We’re charting your tra!c in real time, with the little blue beacon leading the way. The gray line represents tra!c from seven days
ago. Hover anywhere to find a by-the-numbers tra!c breakdown as well as positive or negative % changes for each tra!c source.
![Page 15: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/15.jpg)
Your Day, Week, Month:You can also pull up charts for the last seven days, as well as the last 30 days. Look at how your audience is growing day by day, week by week. Check to see which days had major spikes. See how the composition of your tra!c sources changes over time.
![Page 16: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/16.jpg)
Speaking of Tra!c Sources...
![Page 17: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/17.jpg)
Tra!c Sources:Tra!c sources help you understand how visitors are getting to
your pages. Do they visit through social sources, such as Twitter? Arrive directly? Who comes from a Google search or links on
external sites? How many move internally, from page to page?
![Page 18: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/18.jpg)
Referrers:We can be even more specific, though. We can tell
you which of your referrers are sending you the most visitors—in real time, of course. Drill down even deeper, you say? You can pivot on any one referrer to
see exactly what’s resonating with those visitors.
![Page 19: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/19.jpg)
Conversion Quality:Even better. You can also sort referrers by “conversion
quality.” Three categories—high, average, and low converting—are based on your visitors’ return rates
and tell you whether a referrer is actually contributing to the development of your loyal audience.
![Page 20: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/20.jpg)
Mouse-Overs:Mouse over any referrer to find the return rate of
visitors coming through that referrer, as well as tips on how you could improve. If you’re looking for even more
details about your referrers and the visitors they’re sending, see your Weekly Audience Perspective.
![Page 21: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/21.jpg)
Moseying down to Top Pages...
![Page 22: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/22.jpg)
Top Pages:These are the 20 most popular pages on your website right now. By
default, the list is ordered by the real-time number of visitors on each page. As folks come and go, you will see audience
patterns change and the articles will move up and
down the list.
![Page 23: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/23.jpg)
Icons and Elements:All the way on the left, green and red chevrons tell you about the velocity of an article’s ascent or descent—that is, whether a page is gaining or losing visitors faster than the average page. All the way on the right, you’ll find each page’s average Engaged Time.
![Page 24: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/24.jpg)
Badges:There are many new badges: ‘acquiring’ when there are lots of new visitors, and ‘retaining’ when there are lots of visitors and
high Engaged Time or Recirculation. ‘L’ identifies a landing page, and the camcorder calls out the % of visitors watching a video.
![Page 25: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/25.jpg)
Sorting by Engaged Time:One of the most valuable ways to look at your top pages is by the amount of Engaged Time on each article. Just select from
the drop-down menu and watch the cream rise to the top. This is quality content—the stu" that’s holding your audience’s attention.
![Page 26: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/26.jpg)
You can click to pivot on any page, too. Every part of your
dashboard is responsive...
![Page 27: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/27.jpg)
![Page 28: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/28.jpg)
Let’s talk about social...
![Page 29: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/29.jpg)
Today’s Social:Here, we’re showing you the midnight-to-midnight counts of your tweets and likes. With a super-quick glance, you can get a sense of whether your social
activity is better than, worse than, or on par with what we typically observe for the current day and time.
![Page 30: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/30.jpg)
Tweets by Tra!c:In a flurry of online conversation, it can be di!cult to separate the signal from the noise… until now.
This section highlights the tweets that contain links and are sending the most visitors. Your social media
team might be inclined to either retweet or reply!
![Page 31: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/31.jpg)
There’s a lot more you can learn about your audience, too...
![Page 32: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/32.jpg)
Video:If you signed up for video analytics, you’ll see the percentage of your audience that’s currently watching a video, as well as your video engagement. That is, of the visitors who started playing a
video, how far into the video they got—here, it’s 58% on average.
![Page 33: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/33.jpg)
Mobile vs. Desktop:You can see what content is resonating
among visitors who are using mobile devices, such as a smartphone or tablet.
When pivoting, the graph at the top will show you a nice visualization of how your mobile and desktop tra!c are faring over time, too.
![Page 34: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/34.jpg)
Location:Want to know what visitors from São
Paulo are reading? No problem. Chartbeat Publishing lets you drill down into your
audience by visitors’ country, region, city, or DMA. It’s just one more way to examine
the audience you care about most.
![Page 35: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/35.jpg)
Multi-Pivoting:Chartbeat Publishing is more flexible and muscular than ever before. Now, you can pivot on just about anything in the dashboard. Say, you only want to
look at new visitors who are using mobile devices and live in Los Angeles. Not a problem.
![Page 36: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/36.jpg)
Oh, just two other things...
![Page 37: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/37.jpg)
Sections and Authors:In the left-hand navigation, you can select a specific section or category—maybe just the Business section… Or, you could also select a specific author. In either case, the whole dashboard is totally responsive, giving you what you want, when you want it.
![Page 38: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/38.jpg)
Your Toolbox:In the left-hand navigation, you’ll find links to other products in the Chartbeat Publishing suite, such as Video, the Heads Up
Display, the Daily Content Perspective, and the Weekly Audience Perspective. You can also submit feedback and access settings.
![Page 39: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/39.jpg)
That’s Chartbeat Publishing...
![Page 40: Say Hello to the New Chartbeat Publishing](https://reader034.vdocuments.us/reader034/viewer/2022052522/554d42b8b4c90537678b5000/html5/thumbnails/40.jpg)
We’re happy to answer questions.SUPPORT.CHARTBEAT.COM | [email protected]