SAP NetWeaverMaster Data Management (MDM)Product Information Management with MDM
SAP NetWeaver Product Management, SAP AGJuly 2009
1. What is Product Information Management (PIM)1.1. Definition and Business Drivers1.2. SAP’s Take and Positioning
2. PIM Capabilities of SAP NetWeaver MDM2.1. Product Data Management2.2. Data Outbound Channels
3. Print Publishing: Overview and Outlook4. Summary
Agenda
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Definition
Product Information Management or PIM refers to processes andtechnologies focused on centrally managing information aboutproducts, with a focus on the data required to market and sellthe products through one or more distribution channels. Acentral set of product data can be used to feed consistent, accurateand up-to-date information to multiple output media such as websites, print catalogs, ERP systems, and electronic data feeds totrading partners. PIM systems generally need to support multiplegeographic locations, multi-lingual data, and maintenance andmodification of product information within a centralized catalog toprovide consistently accurate information to multiple channels in acost-effective manner.
Complex product andrelationship management
Key Mapping management
Print/web publishing includinglayout and production
GEAR
Parts1038-GID
Product Information ManagementOne view of product information anytime anywhere
A124KParts
GEAR
Publish
GearsBR-2K
SPIDERGEAR
Drivers for Product Information Management
Product Data Management (High Tech)Maintaining a single part master code costs an average of $1000 per year.For a company with 10,000 part masters, 10% duplicate data, and 10 connected systems,each of which costs $50k per year to connect, the total savings potential is at least $1.5million per year.
Publication (Industrial Catalogs)An industrial catalog with 3000 pages, 200,000 items,and a 65-person production staff costs about $1 millionto layout and $30 to print for each copy.For a catalog published once a year, the savings arebetween $1 million and $2 million.
PIM Requirements
Objectives for a product catalog and publishing systemStore and structure rich product data contentCreate a classification taxonomy with category-specific attributesStore and manage product relationship informationStore images and unstructured contentImport raw data from a variety of sourcesMaintain data integritySyndicate and publish content to a variety of formatsObtain a high performance when searching and locating products ina variety of ways, even in very large catalogs containing millions ofproducts.Provide a user-friendly application whose features arecomprehensive and intuitive to use.
Master Data Management Cyclewith Special Focus on Product Information Management
Import and integrateXML, Excel, Access,
ODBC, Oracle, SQL,Manual and automated
field mapping
OrganizeModel productrepositoryMaintain taxonomiesand attributesSupport exchangeformats andclassification systems(BMEcat, UNSPSCetc.)
Publish and syndicateDefine product familiesDefine publication layout
Transfer to AdobeInDesign or Web shopPopulate client systemsEnable buy-side/sell-side
OptimizeDe-duplicateControl key mappingCompare recordsEdit recordsEnrich records
Organize
Optimize
Import andintegrate
Publishand
syndicate
SAPNetWeaver
MDM
1. What is Product Information Management (PIM)1.1. Definition and Business Drivers1.2. SAP’s Take and Positioning
2. PIM Capabilities of SAP NetWeaver MDM2.1. Product Data Management2.2. Data Outbound Channels
3. Print Publishing: Overview and Outlook4. Summary
Agenda
Import Product Data
Data Mapping/Record Matching
Key Capabilities to Manage Product Content
Complex Data Modeling Elements
Hierarchies
Categories and AttributesTables and Fields
Support for multi-object repositories
Multiple business objects (=main tables) can reside in one and the same repositoryE.g. supplier and product data can be stored in one repository
Records of different main tables can reference each other(new field type “Lookup [Main]”)E.g. a supplier can be related to several products
Main tables can share the same customizing/lookup tablesE.g. the main tables “customers” and “suppliers” can be connected to the table “countries” inorder to ensure consistent information about the country of origin of both business partners
Support for nested structures
Composite data type tuple allows modeling of nested structuresE.g. product capacity information depending on plant and location ormultiple addresses of a business partner can holdmultiple phone numbers
© SAP 2008 / Page 12
Key Capabilities to Manage Product Content
Key Capabilities to Manage Product Content
Supports external and internal classifications
SAP CRM, SAP SRM, SAP R/3 categories/hierarchies
eClass
UNSPSC
Assignment of product records to multiple classes (especiallywithin the same class of SAP R/3)
Assignment of product records to inner node classes in SAP R/3(hierarchy fields)
Supports standard catalog data exchange formats like BMEcat
Classification Support
Key Capabilities to Manage Product Content
Quick Data Access/Multi-Dimensional Search
Key Capabilities to Manage Product Content
Data Management Workflow
Enables the orchestration of paralleland sequential activities at the datamanagement level, including usertasks, validations and approvals
User-friendly design-time environmentallows quick and easy creation andmanipulation, even by end users
Groups of records can be movedthrough the workflow at runtime aslogical packages, providing quickaccess to the relevant data
Flexible agent assignment based onusers or roles
Embedded validations for data qualitychecks at any time in the process
Key Capabilities to Manage Product Content
Mass maintenance
Validations
Updates
Interactive record comparison
Rules-based matching/Key mapping
Data enrichmentDigital asset management
PartsRiver, Inc. – Focusing on productmaster data; industry-specific dataclassification services
Product masks
Data syndication/cross-media publishing
Access Option: Portal or UI clients
SAP NetWeaver MDM allows you toAccess your central product repository using SAP Portalto create, read, update, or delete data
Use the SAP Data Manager as a data steward’s fully administrative environment for dataprocessing
Outbound Channels
Open Catalog InterfaceStandard interface to connect SAP BusinessSuite applications (e.g. SAP SRM)Portal-based iView orWeb Dynpro-based UI
Print PublishingMDM Publisher, DTP-Plug-inDTP FinalizationPrint APIs for third party publishing
SyndicationMDM SyndicatorProcess Integration
Web
OCI
Syndication
Web publishingAPIs to provide Web access to repositoryFor use in a non-SAP environment
MDM
Web Publishing (APIs)
APIs to retrieve repository data and expose it as a Web application
Visithttp://www.geappliances.com!
Print Publishing
From Table View to Final Pages…PartitioningPromotion / demotionPivotsStylesReorderingManual adjustmentsDesktop Publishing Integration
Syndication
Record Selection and Target Determination
Client system
SAP Open Catalog Interface
Communication between SAP system and catalog (MDM repository)
iViews to integrate MDMrepository with SAPNetWeaver PortalPortal-independent WebDynpro-based UIOCI to enable shoppingmode
SRM-MDM Catalog
1. What is Product Information Management (PIM)1.1. Definition and Business Drivers1.2. SAP’s Take and Positioning
2. PIM Capabilities of SAP NetWeaver MDM2.1. Product Data Management2.2. Data Outbound Channels
3. Print Publishing: Overview and Outlook4. Summary
Agenda
MDM Publisher – Creating Complex PageLayouts for Print Catalogs
ConsolidateProduct Data
ImportProduct Data
EnableCatalog Publishing
Manual importAutomated importField and valuemapping
ValidateEnrichDe-duplicateManage images
Define families(catalog partitioning)
Transfer to DTP
Create defaultlayoutsAssign style tofields and attributesCreate publicationstructureCreate publicationlayouts and styles
DefinePrint Layout
Finalizecomposition
Print Process: Main Steps 1/6MDM Console – Family Field Settings
Family Field –Determinesinitialpartitioning ofproducts.
Family Field –Determinesinitialpartitioning ofproducts.
Print Process: Main Steps 2/6MDM Data Manager – Family Mode
FamilyHierarchyPane
FamilyHierarchyPane
FamilyResultsPane
FamilyResultsPane
FamilyPartitioningTab
FamilyPartitioningTab
Print Process: Main Steps 3/6MDM Publisher – Family Hierarchy
FamilyHierarchyPane
FamilyHierarchyPane
Print Process: Main Steps 4/6MDM Publisher – Publication Hierarchy
PublicationHierarchyPane
PublicationHierarchyPane
Families –Sources PaneFamilies –Sources Pane
Print Process: Main Steps 5/6MDM Publisher - Spread Editor
Spread EditorPaneSpread EditorPane
Section/ PageThumbnailHierarchy Pane
Section/ PageThumbnailHierarchy Pane
Master PagesPaneMaster PagesPane
TemplateSources PaneTemplateSources Pane
MeasurementsPaletteMeasurementsPalette
Print Process: Main Steps 6/6MDM Adobe InDesign Plug-in
MDMInDesignPlug-in
MDMInDesignPlug-in
Consolidated Data for Print PublicationsPrinted catalogs made easy
Automation
CreativeDesign
FinalDTP
Cleandata
Publishing features include:Clean data basis
By seamlessly integrating withMDM repositoryLeverage MDM data quality features
Semi-automation in data publishingPredefined outputand page layoutPage maximization
Creative designManual intervention forlayout definition and adjustments
Adobe InDesign Plug-inDTP Finalization
Open interface to third-partypublishing software
AdobeInDesign
3rd partypublishing
SW
3rd partypublishing
SW
MDM
© SAP 2007 / Page 32
MDM Publisher - Key MDM 7.1 Features
Publisher Java APITo further leverage XML print output based on MDM Publisher settings (e.g. for further use in 3rd party Webpublishing)To provide the foundation for comprehensive print publishing alternatives (connect to 3rd party publishing software)
Copy/paste properties from one node to anotherEnables copy/paste of node properties (item properties, table layout, item ordering, etc.), on a granular level from onefamily/publication node to another and/or to parent nodes/publication root
Free-form Styling
Possibility to directly access each text object on spread to make character style edits/overrides to individual objectsRecord Set Publications
Possibility to select “random” records to display in a single presentationIn addition, these record-set presentations may be sequenced in accordance with an existing hierarchy which isdifferent than the look-ups used in partitioning the family hierarchy
Image Links PalettePane providing the user with information about images used in each presentationInformation provided is the same as listed in the images table in MDM Data Manager
Percentage Field in Measurements PaletteSetting an exact percentage for decreasing or increasing the size of a particular image on the spread
Refresh Reconciliation – Enhancing DTP Refresh FeaturesSpecifically applies when deleted and purged objects are regenerated on the spreadEnsures reliable refreshing of these objects in the DTP
© SAP 2007 / Page 33
MDM Publisher - Key MDM 7.1 FeaturesPublisher Java API
Publisher Java APIAllows the user to follow some basic scenarios for setting and/or retrieving layout properties and existing publicationinformation. The final output for this is XML which is based on publication information existing within MDM Publisher.Enables non-MDM Publisher based publication creation using third party software.
API XML
API3rd PartyPublishing
SW
Outputchannel
Outputchannel
Outputchannel
MDMPublisher
Outputchannel
MDM XML
© SAP 2007 / Page 34
MDM Publisher - Key MDM 7.1 Features
Copy/paste properties from one node to anotherEnables copy/paste of node properties (item properties, table layout, item ordering, etc.), on a granular level from onefamily/publication node to another and/or to parent nodes/publication root
© SAP 2007 / Page 35
MDM Publisher - Key MDM 7.1 Features
Free-form Styling
Possibility to directly access each text object on spread to make character style edits/overrides to individual objects
© SAP 2007 / Page 36
MDM Publisher - Key MDM 7.1 Features
Record Set Publications
Possibility to select “random” records to display in a single presentationIn addition, these record-set presentations may be sequenced in accordance with an existing hierarchy which isdifferent than the look-ups used in partitioning the family hierarchy
© SAP 2007 / Page 37
MDM Publisher - Key MDM 7.1 Features
Image Links PalettePane providing the user with information about images used in each presentationInformation provided is the same as listed in the images table in MDM Data Manager
© SAP 2007 / Page 38
MDM Publisher - Key MDM 7.1 Features
Percentage Field in Measurements PaletteSetting an exact percentage for decreasing or increasing the size of a particular image on the spread
1. What is Product Information Management (PIM)1.1. Definition and Business Drivers1.2. SAP’s Take and Positioning
2. PIM Capabilities of SAP NetWeaver MDM2.1. Product Data Management2.2. Data Outbound Channels
3. Print Publishing: Overview and Outlook4. Summary
Agenda
Product Information Management Checklist
Essential Capabilities SAP NetWeaver MDM
Centralized repository
Flexible repository schema and taxonomy editing
Rich product content (parametric data, product relationships, etc.)
Intelligent image management
Integrated product search engine (with performance acceleration)
Powerful aggregation and cleansing
Cross-media publishing (including both Web and print)
Syndication and synchronization
Enterprise integration (APIs)
Integrated workflow and validation engine
Horizontal applicability (sell-side, buy-side, etc.)
Role-based security and user rights management (including LDAP)
Cross-platform compatibility (O/S, DBMS, API)
Summary
SAP NetWeaver Master Data ManagementFacilitates flexible product information management
For use in SAP and non-SAP environmentsFeaturing multi-channel publication (e.g. syndication, electronic catalogs, print catalogs)Offering a complete end-to-end solution from data input, data processing and data output
Is a player in the print marketFeaturing own print solution and ability to integrate 3rd party offerings
Relevant Links:SAP NetWeaver MDM 7.1 Information on SDN(https://www.sdn.sap.com/irj/sdn/nw-masterdatamanagement)eBook Featuring Preview of Print Publishing with SAP NetWeaver MDM 7.1(https://www.sdn.sap.com/irj/sdn/nw-mdm?rid=/library/uuid/e06b0fda-ca6a-2b10-adad-cc539e2634f0)eBook Featuring Print Publishing Novelties with SAP NetWeaver MDM 5.5 SP6 Patch 1(https://www.sdn.sap.com/irj/sdn/go/portal/prtroot/docs/library/uuid/a04b8c34-6fd2-2a10-76b7-a4a4120883bb)How-to Guides on Print Publishing
Part one (https://www.sdn.sap.com/irj/scn/go/portal/prtroot/docs/library/uuid/90f05885-162c-2c10-fba6-fffae9623388)Part two (https://www.sdn.sap.com/irj/sdn/go/portal/prtroot/docs/library/uuid/60ec69df-aa51-2c10-c89c-840a77aeabb3)
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