SAP BusinessObjects Predictive Analytics
Pierpaolo VezzosiSAP Analytics Product Management
2Customer
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SALES &MARKETING OPERATIONS
FRAUDAND RISK
FINANCEAND HR
OTHERSECTORS
• Churn Reduction• Customer Acquisition• Lead Scoring• Product Recommendation• Campaign Optimization• Customer Segmentation• Next Best Offer/Action
• Predictive Maintenance• Load Forecasting• Inventory/Demand
Optimization• Product Recommendation• Price Optimization• Manufacturing Process Opt.• Quality Management• Yield Management
• Fraud and Abuse Detection• Claim Analysis• Collection and Delinquency• Credit Scoring• Operational Risk Modeling• Crime Threat• Revenue and Loss Analysis
• Cash Flow and Forecasting• Budgeting Simulation• Profitability and
Margin Analysis• Financial Risk Modeling• Employee Retention
Modeling• Succession Planning
• Life Sciences• Health Care• Media• High Education• Public Sector /
Social Sciences• Construction and Mining• Travel and Hospitality• Big Data and IoT
© 2016 SAP SE. All rights reserved.
Past data Model
Learn
Understand ‘why’
Strategic decisionsAnalytical
?
Exploratory Analytics
Apply to new data
Quickly react
Real time decisionsOperational
Prescriptive Analytics
6Customer
SAP BusinessObjects
Predictive Analytics
Is a Game Changer
Accurate results in days,
not weeksAccelerate your work with automated techniques
Machine learning at scaleMaintain peak performancefor thousands of models
Insights where people interactEmbed predictive in business processesand applications
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
SAP Advanced Analytics Solutions
SAP Analytics
(Business Intelligence…)
SAP Applications
(S/4 HANA, Fraud Management…)
Expert Analytics
Automated Analytics
SAP BusinessObjects Predictive Analytics
Create, apply and manage predictive models Leverage the outcomes of the predictive models
Access and store data, apply predictive models
Major databasesPredictive Analysis Library
Automated Predictive
LibraryR Scripts
BW/4 HANA / SAP HANA / HANA Cloud Platform
Other Native
Libraries
Hadoop
Predictive
Factory
HCP Predictive Services
14Customer
Delivering Personalized Banking
Experiences for 4.5 Million People
Using SAP BusinessObjects Predictive Analytics,
mBank was able to respond to customer needs in real
time, deliver insights that supported their customer first
banking experience philosophy, and optimize their
entire discount offer program with dramatic results and
response rates.
Results:
400% higher hit rate for nonmortgage
loans
250% larger hit rate for savings products
200% increased hit rate for insurance
products© 2016 SAP SE or an SAP affiliate company. All rights reserved.
CUSTOMER SUCCESS: MBANK
Find Out More
15Customer
Targeting the Right Customers with the
Right Offers and Increasing Revenue
Improve the targeting accuracy of its catalogs and
recommendations of maintenance, repair, and
operations products to small and midsize
manufacturing companies.
Results:
200% increase in sales campaigns
>500 campaigns optimized per year
1,000% boost in predictive model
productivity
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
CUSTOMER SUCCESS: MONOTARO
Find Out More
17Customer
Better Forecasting Improved Planning
Flexible, accurate forecasting validation means EMS-
GRILTECH can reduce inventory levels and costs
while increasing product availability, delivery
capabilities, and customer satisfaction. User-friendly
analytics mean production planners don’t have to be
statisticians to perform monthly assessments of
quarterly sales forecast data.
Results:
Year-Round sales forecasting
Increased product availability
2 months to go live
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
CUSTOMER SUCCESS: EMS-GRILTECH
Find Out More
SAP BusinessObjects Predictive AnalyticsCore workflows
• Build analytical datasets with clicks, not code
• Create thousands of derived attributes to increase predictive accuracy
• Automate dataset production & create reusable transformations
• Timestamp populations identify which variables are changing over time
Prepare Data with Data Manager
• Automated Predictive Modelling with Classification, Regression, Clustering, Time Analysis, Association Rules
• Automatic identification of key contributing variables on very wide datasets (64k+)
• Executive and operational reports
• In Database Execution – APL on SAP HANA & Native Spark Modelling on Hadoop
• Easy to Use - Drag-and-drop data selection, preparation and predictive modelling
• Use the predictive models in SAP HANA such as UDF, PAL & APL
• Leverage 8000+ existing R functions and libraries
• Embed the models in external applications
Build robust Predictive Models quickly with Predictive Modeler
Use Expert Analytics to build complex Predictive Flows
SAP BusinessObjects Predictive AnalyticsCore workflows
• In-database scoring using SQL
• Interface with business applications using scoring equations and code: SQL, Java, PMML, SAS, C, C++
• Real Time Scoring on SAP HANA and Spark Streaming environments
Scoring
• Manage thousands of models in parallel
• Apply models to new data.
• Detect model deviation & retrain when required
• Event and time based scheduling
• Segmented Time Series Modelling
Operationalization with Predictive Factory
• Extract variables for enhanced link analysis and prediction
• Identify communities amongst your customers
• Find influencers within communities to focus efforts where they count the most
• Create personalized recommendations for each visitor
Link Analysis & Recommendation
SAP Advanced Analytics Solutions
SAP Analytics
(Business Intelligence…)
SAP Applications
(S/4 HANA, Fraud Management…)
Expert Analytics
Automated Analytics
SAP BusinessObjects Predictive Analytics
Create, apply and manage predictive models Leverage the outcomes of the predictive models
Access and store data, apply predictive models
Major databasesPredictive Analysis Library
Automated Predictive
LibraryR Scripts
BW/4 HANA / SAP HANA / HANA Cloud Platform
Other Native
Libraries
Hadoop
Predictive
Factory
HCP Predictive Services
Useful Links
Key links
Roadmaps on SAP Service Marketplace http://service.sap.com/saproadmaps
SAP Community Network http://scn.sap.com/
Predictive Analytics Community http://scn.sap.com/community/predictive-analytics
SAP BusinessObjects Predictive Analytics 30 days Trial
https://www.sap.com/trypredictive
SAP BusinessObjects Predictive Analytics http://go.sap.com/solution/platform-technology/predictive-analytics.html
Where to go to provide product feedback and ideas
SAP Idea Place https://ideas.sap.com
Predictive Idea Place https://ideas.sap.com/PredictiveAnalytics
Influence programs http://service.sap.com/influence
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