Présentation Sales

Management

Topic: Coca Cola

Presentors: Farhan Abid

Ali Shahzad Abdul Waqar

Submitted To: Ch. Naeem

Sales Call Agenda

• Introduction• When Coca Cola Came in Pakistan?• Ingredients• Pricing• Benefits• Comparison (Coca Cola VS Pepsi)• Comparison Chart• Social Responsibility• Charitable Chart

Introduction

• The Coca cola company Is one of the largest manufacturers, distributors and marketers of non-alcoholic beverages.

• Coca Cola was invented in 1886.• The coca cola Company offers nearly 400 brands in

over 312 countries.• Coca-Cola syrup was created by pharmacist Dr. John Styth Pemberton on May 8, 1886.

When Coca Cola Came in Pakistan?

• In 1950s Coca cola started its operations in Pakistan• In 1996, the coca cola itself took over business

operations in Pakistan & setup its 1st production plant in Karachi.

• Now there are 6 production units and 11 distribution units working in Pakistan providing employment to more than 6000 people.

Ingredients

• Carbonated water • Sugar• Caffeine • Colour• Phosphoric acid v.

Caramel• Natural flavourings

Pricing

• These are the CSD Drinks Rates of Coca Cola given below ;

• SSRB 250ml Rs.13 • SSNRB 250ml Rs.25• SSPET 500ml Rs.30• MSPET 1500ml Rs.65• Jumbo 2.250ml Rs.85

Benefits

There are basic two types of benefits which are given by the company for its customers • Consumer promotions:

Normally the discounts given by company for its consumers in Ramazan,Eids and on other festivals.• Trade promotions: Discounts given by company for its retailers and distributers on ongoing basis.

ComparisonCoca Cola VS Pepsi

•Market Share : 62%•Coke : 20.8%•Coke Diet : 2%•Fanta : 10.1%•Sprite : 18.9%•Sprite 3G : 8.2%

•Market Share : 38% •Pepsi : 15%•Pepsi Max :0.5%•Miranda :4%•7up : 9%•Dew : 9.5%

38%

62%

Comparison Chart

PepsiCoca Cola

Social Responsibilities

• Promoting Diversity• Charitable Donations• The Valued Youth Program• Movement Against HIV / AIDS

Coca Cola Charitable Donation