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Can We Get There From Here? First and Last Miles FoldnGo Pasadena
Whitney PitkanenSenior Project Manager
CALSTART
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City of PasadenaChanging Expectations
» New Transportation Performance Measures reflect a change in the perspective from which the performance of the transportation system has been viewed » No longer can it be auto-centric and focus on vehicular delay and
speed
» New metrics that reflect the sustainability goals must be balanced across modes» Shorter and fewer vehicles trips become an important measure in
relation to greenhouse gas production.
» The condition of the network for pedestrians and bicyclists becomes a factor in the performance of a multi-modal system» Wider and faster streets are in direct conflict with the quality of
service objectives for pedestrians and bicycles
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City of PasadenaCurrent Guidance
Seven Guiding Principles1. Growth will be targeted to serve
community needs and enhance the quality of life;
2. Change will be harmonized to preserve Pasadena’s historic character and environment;
3. Economic vitality will be promoted to provide jobs, services, revenues and opportunities;
4. Pasadena will be promoted as a healthy family community;
5. Pasadena will be a city where people can circulate without cars;
6. Pasadena will be promoted as a cultural, scientific, corporate, entertainment, and educational center for the region; and
7. Community participation will be a permanent part of achieving a greater city
Mobility Element1. Enhance livability2. Encourage walking, biking, transit, and other
alternatives to motor vehicles3. Create a supportive climate for economic
viability
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Elements workingto reduce automobiledependency and use
Mobility substitution- Telecommute/e-Commerce- Dynamic ridesharing- Inter-modal tools
CALSTARTFirst Mile-Last Mile Solutions
Personal small-sizepowered mobilityfor local trips
Closer destinationsTOD /New Urbanism
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FoldnGo Pasadena
Goal: to subsidize and motivate commuters to use folding bicycles rather than automobiles as their connections to transit.
Begun in July 2012.
Metrics: aiming for 600 participants by September 2014 to receive subsidy of $220 towards the purchase of a folding bicycle.
490 bikes purchased at close-out of program – July 1, 2014
Participants: bus and rail transit riders who live or work in the City of Pasadena.
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Manufacturer: Dahon Models:
1. Eco C7 • MSRP $499 • Program Price $399
2. Speed D7 • MSRP $549• Program Price $439
3. Mariner • MSRP $599 • Program Price $479
Folding Bicycle Models and VendorFolding Bike Models and Discounts
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FoldnGo on Facebook 319 “likes”
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FoldnGo Facebook “Check-in’s”
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FoldnGo Facebook “Check-in’s”
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» Administered in September 2013» 166 responses to date
» Demographics» Skew younger
» 60% of participants are between 20-40 years old» ½ between 20-30» ½ between 30-40
» Tend to be highly educated» 50% have a college degree
» 35% have graduate degree
Survey Results
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Frequency of Bike/Transit Trips
Majority are connecting with transit 1x or 2x per week
84% connect with light rail over bus
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Frequency of Bike Only Trips
Many are riding bike alone very frequently, if not every day
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New Transit Users
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Other Transit Issues
Bus racks fullBike can be heavyTrain is crowded
(8 bikes in 1 car)
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Folding Bike Uses
NoYes
Other uses:(aside from commuting)
• Errands / grocery trips• Touring• Exercise• Fun – recreation