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Presentation: Publisher MarketDate: Q1 2013
Automated Trading: Improve performance of display
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Presentation: Publisher MarketDate: Q1 2013
About us
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Presentation: Publisher MarketDate: Q1 2013
About us
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Presentation: Publisher MarketDate: Q1 2013
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“Simple can be harder than complex”
― Steve Jobs
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TYPICAL ONLINE DISPLAY MEDIA ORDER PROCESS
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PROMISS
Adspend Publisher
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REALITY
Adspend Publisher
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What happened???
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$81M
$680M
$400M
$3100M
$1300M
$750M
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GOAL
Adspend Publisher
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FUTURE
Adspend Publisher
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if you want to improve be content to be thought foolish and stupid
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cannibalize yourself, before someone else will
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REVENUE PER SOURCE
2009 2010 2011 20120%
20%
40%
60%
80%
100%
Automated Direct sales
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For 2015 50% of revenue is automated
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50% revenue is handled by 3 people
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The other 50% by a sales force of 25
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PREMIUM REVENUE
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Video is growing 120% YTD
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Mobile is growing 160% YTD
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So we didn’t cannibalize?
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ADDITIONAL MARGIN
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More revenue
At lower cost of sales
(50%!)
New market opportunitiesAUTOMATED TRADING
But still……
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Whats next?
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2013
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Selfservice
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Retargeting
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Video
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Mobile
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Mobile & Apps
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Next year?
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Publisher Market
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Thank you
@Martinvdmeij