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RTB: The Solution to Omnichannel
Consumers & Campaigns
By George Frangakis, Managing Director, ForestView
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49% Annual Growth
More daily
transactions than
NYSE & NASDAQ
combined
One in five display
ad dollars went to
RTB in 2013
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Western european
market growing:
$381m in 2012
$3.3 billion in 2017
28% of worldwide
online ad spending
by 2017
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Multi sourced data
signals
Real Time Bidding Programmatic
Data +
Unlock targeting and optimization
decisions
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"an integrated sales experience with
information-rich experience of online
shopping"
Digital Omnichannel
User Experience Digital Omnichannel
Campaigns
Email Social
Display
Affiliate Mobile
Search Retargeting
Cro
ss C
hanne
l C
am
paig
ns
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CRM
Multi
Channel
User Data
Collection
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Data Filter
Real Time
Buying
Nearly one in five display ad dollars this year to go to RTB
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Data Filter
Real Time
Buying
Nearly one in five display ad dollars this year to go to RTB
30% of Digital Advertising is with RTB
more daily transactions than NYSE and
NASDAQ combined
Targeted
Audience
Cluster
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Buy Audience, Not Just
Inventory
CONVERSION
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OPTIMISATION
OPTIMISATION
Targeting
Creative
Buying
Media Channel Type of ads Placement Positioning
Creative Images
Text Call to Action
Interests Age Groups Demographic Data Dependant
Real Time Bidding Techniques
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JAN 2014 CASE STUDY
Display
Search
Social
Retargeting
1st Data Filter
CPA
2nd Data Filter
CPA
-34,61%
-18,73%
+9,84%
-26,55%
+2,21%
-39,15%
-24,38%
-31,65%
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