NEW BUSINESS TOOLS
2015 ANNUAL REPORT WEBINAR
A R e v i e w o f t h e M o s t I m p o r t a n t To o l s y o u r A g e n c y S h o u l d B e U s i n g f o r N e w
B u s i n e s s
Lee McKnight Jr. – Director, Business Development at
RSW/US
INTRODUCTION
Nearly 300 agency respondents nationwide from RSW/US and Mirren databases.
INTRODUCTION
Thanks to
https://www.mirren.com/
INTRODUCTION
Download at:
http://www.rswus.com/survey/agency-new-business-tools-2015-annual-report/
ABOUT THE RESPONDENTS
45.5%
19.9%
15.5%
10.8%
3.2%3.2% 1.8%
How many employees do you have nationally at your agency?
< 25 26 - 50 51 - 99 100 - 250 251 - 500 501 - 1500 1500 +
(< 25)
(26-50)
(51-99)
ABOUT THE RESPONDENTS
52.3%
5.8%2.5%
32.5%
6.9%
Please select the title that most closely represents your role in the agency.
President / CEO / COO Account Manager / Director / VP Creative Manager / Director / VPNew Business Manager / Director / VP Strategy Manager / Director / VP
President/CEO/COO
New Business Lead
THE T
HREE MOST
ESSENTIAL N
EW B
USINESS
TOOLS
NE
W B
US
I NE
SS
TO
OL S
: 2
01
5 A
NN
UA
L RE
PO
RT
MOST CRUCIAL TOOLS FOR AGENCY NEW BUSINESS
• Hubspot - 27%
MOST CRUCIAL TOOLS FOR AGENCY NEW BUSINESS: BRANDED
• HubSpot - 27%• Salesforce –
17%
MOST CRUCIAL TOOLS FOR AGENCY NEW BUSINESS: BRANDED
• HubSpot - 27%
• Salesforce – 17%
• LinkedIn – 16%
MOST CRUCIAL TOOLS FOR AGENCY NEW BUSINESS: BRANDED
• HubSpot - 27%
• Salesforce – 17%
• LinkedIn – 16%• Access
Confidential – 10%
MOST CRUCIAL TOOLS FOR AGENCY NEW BUSINESS: BRANDED
Access Confidential
MOST CRUCIAL TOOLS FOR AGENCY NEW BUSINESS
MOST CRUCIAL TOOLS FOR AGENCY NEW BUSINESS
B2B study shows 57% of a typical purchase decision is make before a customer (client) talks to a supplier (agency).
Inference: Your website is your 24/7 Sales Rep.
Is it representing you well?
MOST CRUCIAL TOOLS FOR AGENCY NEW BUSINESS
“People, people, people ---- we don’t use software.”
IDEAL
NEW B
USINESS T
OOL
NE
W B
US
I NE
SS
TO
OL S
: 2
01
5 A
NN
UA
L RE
PO
RT
DESCRIBE THE IDEAL NEW BUSINESS TOOL YOU WISH EXISTED…
Themes in response:
1. A tool to better integrate data from existing sources
2. Better tracking tools for a variety of purposes (project management, leads, workflow, spending, etc.)
3. Better reporting tools
4. A simpler/more practical CRM
DESCRIBE THE IDEAL NEW BUSINESS TOOL YOU WISH EXISTED…
Themes in response:
1. A tool to better integrate data from existing sources
DESCRIBE THE IDEAL NEW BUSINESS TOOL YOU WISH EXISTED…
Themes in response:
1. A tool to better integrate data from existing sources
2. Better tracking tools for a variety of purposes (project management, leads, workflow, spending, etc.)
DESCRIBE THE IDEAL NEW BUSINESS TOOL YOU WISH EXISTED…
Themes in response:
1. A tool to better integrate data from existing sources
2. Better tracking tools for a variety of purposes (project management, leads, workflow, spending, etc.)
3. Better reporting tools
DESCRIBE THE IDEAL NEW BUSINESS TOOL YOU WISH EXISTED…
Themes in response:
1. A tool to better integrate data from existing sources
2. Better tracking tools for a variety of purposes (project management, leads, workflow, spending, etc.)
3. Better reporting tools
4. A simpler/more practical CRM
DESCRIBE THE IDEAL NEW BUSINESS TOOL YOU WISH EXISTED…
WEBIN
AR GOALS
NE
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US
I NE
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TO
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PO
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WEBINAR OBJECTIVES• What tools are your agency
peers using and why?
• How has usage changed year-to-year?
• What new tools might benefit your new business efforts?
• If resources are limited, what are the top three tools we recommend?
CATEGORIE
S AND
INSIG
HTS
NE
W B
US
I NE
SS
TO
OL S
: 2
01
5 A
NN
UA
L RE
PO
RT
1. Social Media
2. Email Marketing Services
3. SEO Tools
4. CRM / Contact Management Software
5. Project Management / Collaboration Tools
6. Social Media Monitoring Tools
7. Research Services
8. Prospect Contact / List Building Software
9. Marketing Automation / Inbound Marketing Platforms
10. Content Development Tools
CATEGORIES NEW BUSINESS TOOLS – IN ORDER OF MOST USED BY AGENCIES
CATEGORIES NEW BUSINESS TOOLS – IN ORDER OF MOST USED BY AGENCIES
Social Media
Email Marketing Services
SEO Tools
CRM/Contact Management Software
Project Management/Collaboration Tools
Social Media Monitoring Tools
Research Services
Prospect Contact/List Building Software
Marketing Automation/Inbound Marketing Platforms
Content Development Tools
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
92.7%
73.4%
70.6%
70.2%
69.5%
62.4%
48.5%
45.3%
39.9%
19.2%
% of 2015 Respondents Using
In survey for first time
in 2015.
CATEGORIES NEW BUSINESS TOOLS – CATEGORY USAGE, ANNUAL COMPARISONS: 2013 THROUGH 2015
Soci
al M
edia
Em
ail M
ark
eti
ng S
erv
ices
SEO
Tools
CR
M/C
onta
ct M
anagem
ent
Soft
ware
Pro
ject
Managem
ent/
Collabora
-ti
on T
ools
Soci
al M
edia
Monit
ori
ng T
ools
Rese
arc
h S
erv
ices
Pro
spect
Conta
ct/L
ist
Buildin
g
Soft
ware
Mark
eti
ng A
uto
mati
on/Inbound
Mark
eti
ng P
latf
orm
s
Conte
nt
Develo
pm
ent
Tools
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100% 93%
73% 71% 70% 70%62%
49% 45%40%
19%
Changes in Reported Year to Year Category Usage2013 - 2015
201320142015
CATEGORIES NEW BUSINESS TOOLS – CATEGORY USAGE, ANNUAL COMPARISONS: 2013 THROUGH 2015
Soci
al M
edia
Em
ail M
ark
eti
ng S
erv
ices
SEO
Tools
CR
M/C
onta
ct M
anagem
ent
Soft
ware
Pro
ject
Managem
ent/
Collabora
-ti
on T
ools
Soci
al M
edia
Monit
ori
ng T
ools
Rese
arc
h S
erv
ices
Pro
spect
Conta
ct/L
ist
Buildin
g
Soft
ware
Mark
eti
ng A
uto
mati
on/Inbound
Mark
eti
ng P
latf
orm
s
Conte
nt
Develo
pm
ent
Tools
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100% 93%
73% 71% 70% 70%62%
49% 45%40%
19%
Changes in Reported Year to Year Category Usage2013 - 2015
201320142015
CATEGORIES NEW BUSINESS TOOLS – CATEGORY USAGE, ANNUAL COMPARISONS: 2013 THROUGH 2015
Soci
al M
edia
Em
ail M
ark
eti
ng S
erv
ices
SEO
Tools
CR
M/C
onta
ct M
anagem
ent
Soft
ware
Pro
ject
Managem
ent/
Collabora
-ti
on T
ools
Soci
al M
edia
Monit
ori
ng T
ools
Rese
arc
h S
erv
ices
Pro
spect
Conta
ct/L
ist
Buildin
g
Soft
ware
Mark
eti
ng A
uto
mati
on/Inbound
Mark
eti
ng P
latf
orm
s
Conte
nt
Develo
pm
ent
Tools
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100% 93%
73% 71% 70% 70%62%
49% 45%40%
19%
Changes in Reported Year to Year Category Usage2013 - 2015
201320142015
CATEGORIES NEW BUSINESS TOOLS – CATEGORY USAGE, ANNUAL COMPARISONS: 2013 THROUGH 2015
Soci
al M
edia
Em
ail M
ark
eti
ng S
erv
ices
SEO
Tools
CR
M/C
onta
ct M
anagem
ent
Soft
ware
Pro
ject
Managem
ent/
Collabora
-ti
on T
ools
Soci
al M
edia
Monit
ori
ng T
ools
Rese
arc
h S
erv
ices
Pro
spect
Conta
ct/L
ist
Buildin
g
Soft
ware
Mark
eti
ng A
uto
mati
on/Inbound
Mark
eti
ng P
latf
orm
s
Conte
nt
Develo
pm
ent
Tools
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100% 93%
73% 71% 70% 70%62%
49% 45%40%
19%
Changes in Reported Year to Year Category Usage2013 - 2015
201320142015
1. Social Media
2. Email Marketing Services
3. SEO Tools
4. CRM / Contact Management Software
5. Project Management / Collaboration Tools
6. Social Media Monitoring Tools
7. Research Services
8. Prospect Contact / List Building Software
9. Marketing Automation / Inbound Marketing Platforms
10. Content Development Tools
CATEGORIES NEW BUSINESS TOOLS – IN ORDER OF MOST USED BY AGENCIES
TOOL #
1: SOCIA
L MEDIA
92.7 %
REP
ORTED
USAGE
NE
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TO
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: 2
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TOOL #1: SOCIAL MEDIA PLATFORMSTOOL USAGE, ANNUAL COMPARISONS: 2013 THROUGH 2015
2013 2014 201584%
85%
86%
87%
88%
89%
90%
91%
92%
93%
94%
87%
89%
93%
Social Media Platforms
TOOL #1: SOCIAL MEDIA PLATFORMSRANKING BY PLATFORM
YouTube
Google+
Vimeo
SlideShare
Vine
Quora
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
97%
89%
88%
54%
43%
43%
31%
28%
28%
4%
4%
0%
Social Media Platform - % Respondents Using 2015
TOOL #1: SOCIAL MEDIA PLATFORMSUSAGE 2015 VS. 2014
Face
book
Tw
itte
r
YouTube
+
Inst
agra
m
Vim
eo
Pin
tere
st
SlideShare
Vin
e
Quora
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100% 97%
89% 88%
54%
43% 43%
31%28% 28%29%
Usage Comparison 2015 vs. 2014
2014 2015
TOOL #1: SOCIAL MEDIA PLATFORMS 2015EFFECTIVENESS
1 = Not Effective
2
3
4
5
6
7
8
9
10 = Very effective
0.0% 5.0% 10.0% 15.0% 20.0% 25.0%
4.4%
9.4%
19.5%
8.2%
15.7%
16.4%
12.6%
9.4%
1.3%
3.1%
Thinking about the Social Media Tools you use, how effective are they at helping your agency drive its new business efforts? (1 = Not Effective; 10 = Very Effective)
2015 Top Three
TOOL #1: SOCIAL MEDIA PLATFORMSWHAT RESPONDENTS SAY:
Tops in referrals, establishing connections with contacts.
2015 Top Three
TOOL #1: SOCIAL MEDIA PLATFORMSWHAT RESPONDENTS SAY:
Highly mixed reviews. Reported value seems to be primarily in showcasing agency “culture” and personality.
2015 Top Three
TOOL #1: SOCIAL MEDIA PLATFORMSWHAT RESPONDENTS SAY:
Recognized for bringing traffic to the website. Could it overtake Facebook in 2016?
2015 Special
Mentions
TOOL #1: SOCIAL MEDIA PLATFORMSWHAT RESPONDENTS SAY:
Reported #4 most used platform
Big year to year jump:
2015: 43%2014: 29%
TOOL #1: SOCIAL MEDIA PLATFORMSGENERAL CONSENSUS
TOOL #
2:
EMAIL MARKETI
NG
SERVICES
73.4%
REPO
RTED U
SAGE
NE
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I NE
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TO
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: 2
01
5 A
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UA
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TOOL #2: EMAIL MARKETING SERVICESTOOL USAGE, ANNUAL COMPARISONS: 2013 THROUGH 2015
2013 2014 20150%
10%
20%
30%
40%
50%
60%
70%
80%
55%
63%
73%
Email Marketing Services
#4 Tool
#3Tool
#2 Tool
TOOL #2: EMAIL MARKETING SERVICESRANKING BY PLATFORM
MailChimp
Constant Contact
Emma
Campaign Monitor
Salesforce Marketing Cloud
iContact
Benchmark Email
GetResponse
VerticalResponse
0% 10% 20% 30% 40% 50% 60%
54%
25%
14%
13%
6%
5%
1%
1%
1%
Email Marketing Services - % Respondents Using2015
TOOL #2: EMAIL MARKETING SERVICESRANKING BY PLATFORM
Other (please specify)
MailChimp
Constant Contact
Emma
Campaign Monitor
Salesforce Marketing Cloud
iContact
Benchmark Email
GetResponse
VerticalResponse
0% 10% 20% 30% 40% 50% 60% 70%
59%
54%
25%
14%
13%
6%
5%
1%
1%
1%
Email Marketing Services - % Respondents Us-ing
2015HubSpot was Specified in Nearly Two-Thirds of “Other” Responses
Counting “Other” Responses: #1: MailChimp#2: HubSpot#3: Constant Contact
TOOL #1: EMAIL MARKETING SERVICESUSAGE 2015 VS. 2014
MailC
him
p
Const
ant
Conta
ct
Em
ma
iConta
ct
Cam
paig
n M
onit
or
Vert
icalR
esp
onse
0%
10%
20%
30%
40%
50%
60%
34%32%
4%7%
12%
3%
54%
25%
15%
5%1% 1%
Usage Comparison 2015 vs. 2014
2014 2015
TOOL #2: EMAIL MARKETING SERVICES 2015EFFECTIVENESS
1 = Not Effective
2
3
4
5
6
7
8
9
10 = Very Effective
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% 20.0%
1.6%
3.3%
6.5%
13.8%
10.6%
12.2%
18.7%
17.1%
8.1%
8.1%
Thinking about the Email Marketing Service you use, how effective are they at helping your agency drive its new business efforts? (1 = Not Effective; 10 = Very Effective)
TOOL #1: SOCIAL MEDIA PLATFORMSGENERAL CONSENSUS
2015 FASTE
ST GROW
ING
CATEGORIE
S
GROWTH
>10%
VS. 2
014
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CATEGORIES NEW BUSINESS TOOLS – FASTEST GROWING CATEGORIES
CRM/Con
tact
Man
agem
ent S
oftw
are
Proj
ect M
anag
emen
t/Col
labo
ratio
n To
ols
Socia
l Med
ia M
onito
ring
Tool
s
Marke
ting
Autom
atio
n/In
boun
d Mar
ketin
g Pl
atfo
rms
0%10%20%30%40%50%60%70%80%
56% 54%47%
18%
70% 70%62%
40%
Changes in Reported Year to Year Category Usage
2013 - 2015
2014 2015
#4 Tool
#5 Tool
#6 Tool
#9 Tool
CATEGORIES NEW BUSINESS TOOLS – #4 RANKED: CRM/CONTACT MANAGEMENT PLATFORMS
#5 Tool
#6 Tool
#9 Tool
CRM USAGE, ANNUAL COMPARISONS: 2013 THROUGH 2015
2013 2014 20150%
10%
20%
30%
40%
50%
60%
70%
80%
45%
56%
70%
#7 Tool
#4 Tool
#5 Tool
CATEGORIES NEW BUSINESS TOOLS – #4 RANKED: CRM/CONTACT MANAGEMENT PLATFORMS
#5 Tool
#6 Tool
#9 Tool#6
Tool
#4 Tool
#5 Tool
32%
68%
CRM Tools Used
Contact Management Only Full CRM
CATEGORIES NEW BUSINESS TOOLS – #4 RANKED: CRM/CONTACT MANAGEMENT PLATFORMS
#5 Tool
#6 Tool
#9 Tool#6
Tool
#4 Tool
#5 Tool
Salesforce
HubSpot CRM
Excel
ACT!
Pipeline Deals
Microsoft Dynamics
SugarCRM
Infusionsoft
Nimble
ZoHo
Maximizer
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
39%
29%
12%
5%
4%
3%
3%
2%
1%
1%
0%
Used for Contact Management Only
CATEGORIES NEW BUSINESS TOOLS – #4 RANKED: CRM/CONTACT MANAGEMENT PLATFORMS
#5 Tool
#6 Tool
#9 Tool#6
Tool
#4 Tool
#5 Tool
HubSpot CRM
Salesforce
SugarCRM
Infusionsoft
Microsoft Dynamics
Nimble
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
46%
42%
8%
2%
2%
2%
Full CRM Suite Used
CATEGORIES NEW BUSINESS TOOLS – #4 RANKED: CRM/CONTACT MANAGEMENT PLATFORMS
#5 Tool
#6 Tool
#9 Tool#6
Tool
#4 Tool
#5 Tool
Salesforce Excel ACT! HubSpot Sugar0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
38.7%
11.8%
5.4%
29.0%
3.2%
Year-to-year usage: Contact Management Only
2014 2015
CATEGORIES NEW BUSINESS TOOLS – #4 RANKED: CRM/CONTACT MANAGEMENT PLATFORMS
#5 Tool
#6 Tool
#9 Tool#6
Tool
#4 Tool
#5 Tool
Salesforce HubSpot CRM SugarCRM Microsoft Dynamics CRM
Infusionsoft0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
41.5%
46.2%
7.7%
1.5% 1.5%
Year-to-year Usageas CRM Suite
2014 2015
CATEGORIES NEW BUSINESS TOOLS – #4 RANKED: CRM/CONTACT MANAGEMENT PLATFORMS
#5 Tool
#6 Tool
#9 Tool#6
Tool
#4 Tool
#5 Tool
1 = Not Effective
2
3
4
5
6
7
8
9
10 = Very Effective
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% 20.0%
1.7%
5.1%
8.5%
7.6%
18.6%
14.4%
12.7%
13.6%
11.9%
5.9%
Effectiveness of CRM/Contact Management Tools
CATEGORIES NEW BUSINESS TOOLS – #4 RANKED: CRM/CONTACT MANAGEMENT PLATFORMS
#5 Tool
#6 Tool
#9 Tool#6
Tool
#4 Tool
#5 Tool
Respondents indicate optimization is primarily on themselves.
CATEGORIES NEW BUSINESS TOOLS – #5 RANKED: PROJECT MANAGEMENT / COLLABORATION TOOLS
#5 Tool
#6 Tool
#9 Tool
PROJECT MANAGEMENT TOOLS, ANNUAL COMPARISONS: 2013 THROUGH 2015
2013 2014 20150%
10%
20%
30%
40%
50%
60%
70%
80%
50%
54%
70%
Project Management Tools
#6 Tool
#5 Tool
#6 Tool
CATEGORIES NEW BUSINESS TOOLS – #5 RANKED: PROJECT MANAGEMENT / COLLABORATION TOOLS
#5 Tool
#6 Tool
#9 Tool#6
Tool
#5 Tool
#6 Tool
…ALWAYS Remember…Time is a Tool…
#5 Tool
#6 Tool
#9 Tool
Basecamp
Workamajig
Advantage
Asana
Pbworks
Docurated
FunctionFox
Central Desktop
Lighthouse
WorkflowMax
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%
76.8%
24.2%
10.5%
7.4%
4.2%
3.2%
3.2%
2.1%
1.1%
0.0%
Project Management / Collaboration Tool Usage2015
CATEGORIES NEW BUSINESS TOOLS – #5 RANKED: PROJECT MANAGEMENT / COLLABORATION TOOLS
CATEGORIES NEW BUSINESS TOOLS – #5 RANKED: PROJECT MANAGEMENT / COLLABORATION TOOLS
#5 Tool
#6 Tool
#9 Tool#6
Tool
#5 Tool
#6 Tool
Basecamp Workamajig Advantage0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
56%
18%
8%
77%
24%
10%
Growth in Usage - Top Three Tools
2014 2015
CATEGORIES NEW BUSINESS TOOLS – #6 RANKED: SOCIAL MEDIA MONITORING TOOLS
#5 Tool
#6 Tool
#9 Tool
2013 2014 20150%
10%
20%
30%
40%
50%
60%
70%
53%
47%
62%
Social Media Monitoring Tools
#5 Tool
#7 Tool
#6 Tool
CATEGORIES NEW BUSINESS TOOLS – #6 RANKED: SOCIAL MEDIA MONITORING TOOLS
#5 Tool
#6 Tool
#9 Tool
#5 Tool
#7 Tool
#6 Tool
HootSuite
HubSpot
Klout
TweetDeck
Buffer
Sysomos
IFTTT
Social Tracker
Manage FlitterRadian6*
SocialOomph
Unmetric
Reachpod
Sociota
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%
75%
37%
29%
27%
20%
19%
6%
6%
5%
5%
2%
0%
0%
Social Media Monitoring Tool Usage
*Salesforce
CATEGORIES NEW BUSINESS TOOLS – #6 RANKED: SOCIAL MEDIA MONITORING TOOLS
#5 Tool
#6 Tool
#9 Tool
#5 Tool
#7 Tool
#6 Tool
54% - Mentioned HubSpot in
“Other”
46% - the rest of “Other”
“HubSpot comprises over half of “Other” tools Mentioned
Hubspot Other
CATEGORIES NEW BUSINESS TOOLS – #6 RANKED: SOCIAL MEDIA MONITORING TOOLS
#5 Tool
#6 Tool
#9 Tool
#5 Tool
#7 Tool
#6 Tool
HootSuite
HubSpot
Klout
TweetDeck
Buffer
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%
75%
37%
28%
27%
20%
Top Five Social Media Monitoring Tools - 2015
CATEGORIES NEW BUSINESS TOOLS – #6 RANKED: SOCIAL MEDIA MONITORING TOOLS
#5 Tool
#6 Tool
#9 Tool
#5 Tool
#7 Tool
#6 Tool
Is your audience engaged?
CATEGORIES NEW BUSINESS TOOLS – #9 RANKED: MARKETING AUTOMATION / INBOUND MARKETING PLATFORMS
#5 Tool
#6 Tool
#9 Tool
2013 2014 20150%
5%
10%
15%
20%
25%
30%
35%
40%
45%
22%
18%
40%
Marketing Automation Tools
CATEGORIES NEW BUSINESS TOOLS – #9 RANKED: MARKETING AUTOMATION / INBOUND MARKETING PLATFORMS
#5 Tool
#6 Tool
#9 Tool
HubSpot
Marketo
Pardot (Salesforce)
Act-On
SharpSpring
Silverpop
Eloqua
Salesfusion
Velocify
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
87%
10%
10%
5%
5%
2%
0%
0%
0%
Marketing Automation Tools Usage2015
CATEGORIES NEW BUSINESS TOOLS – #9 RANKED: MARKETING AUTOMATION / INBOUND MARKETING PLATFORMS
#5 Tool
#6 Tool
#9 Tool
HubSpot Marketo Pardot0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
51%
15%
0%
62%
14%
19%
87%
10% 10%
Annual Change in Usage by Platform: Marketing Automation
2013 2014 2015
CATEGORIES NEW BUSINESS TOOLS – #9 RANKED: MARKETING AUTOMATION / INBOUND MARKETING PLATFORMS
#5 Tool
#6 Tool
#9 Tool
CATEGORIES NEW BUSINESS TOOLS – #9 RANKED: MARKETING AUTOMATION / INBOUND MARKETING PLATFORMS
#5 Tool
#6 Tool
#9 Tool
ADDITIO
NAL TOOLS
FOR
AGENCY NEW
BUSIN
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ADDITIONAL CATEGORIES: RESEARCH SERVICES -
• Research Services
• SEO Tools
• Prospect / List Building Tools
• Content Development Tools
ADDITIONAL CATEGORIES: RESEARCH SERVICES -
• 2013: 60%
• 2014: 58%
• 2015: 48%
Reported category usage declining: Reported use of The List up notably:
2014 20150%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
32%
46%
The List: Reported Usage
ADDITIONAL CATEGORIES: SEO TOOLS
• 2013: 67%
• 2014: 74%
• 2015: 71%
Reported category usage flat:
Google Tools lead this category:
Google Keyword Planner
Google Trends MOZ SpyFu HubSpot*0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%79.6%
58.3%
34.0%
17.5% 15.5%
Which of the following SEO Tools do you currently use? (Select all that apply)
ADDITIONAL CATEGORIES: PROSPECT/LIST BUILDING TOOLS
• 2013: 43%
• 2014: 38%
• 2015: 45%
Reported category usage:
LinkedIn The List Access Confidential Jigsaw (Data.com) Hoovers0%
10%
20%
30%
40%
50%
60%
70%
31%
26%
10% 11%8%
65%
58%
24%
14%11%
Top Five Contact/List Building Software Offerings
2014 2015
AND, A NEW CATEGORY: CONTENT DEVELOPMENT TOOLS
2015 reported category usage: 19%
In-House Video Content De-velopment
Zerys
Contently
WriterAccess
Video Creation Marketplace
VideoPixie
Scripted
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
52.4%
28.6%
19.0%
14.3%
4.8%
4.8%
0.0%
Which of the following Content Development Tools do you currently use? (Select all that apply)
CONCLUSIO
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REVIEWING OUR OBJECTIVES
TOP TOOLS
3
TOP TOOLS
3• People
TOP TOOLS
3• People• Website
TOP TOOLS
3• People• Website• List-Building Tool
TOP TOOLS
31. People2. Website3. List-Building Tool4. CRM
ADDITIONAL REFERENCE AND RESOURCES
• The 2015 Survey Report is posted on our website.
• Coming in June – further insights by:• eBook• Videos• Blog Posts
• Subscribe to RSW/US Newsletter• Sign-up at www.rswus.com
• Email: [email protected]
THANKS!
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