Download - RSD Product Planning and Marketing RSD Product Planning and Marketing Organization August 2012
RSD Product Planning and Marketing
Organization
August 2012
2LSI Confidential – Internal Use Only
Product Planning and Marketing OrganizationFunctional Responsibilities
Strategic Planning
Product Mgmt
Market Segments
Leads
Product Marketing
BusinessPlanning
- Nanda Chheda
Major OEM
APJ / Channel
NA
Product Planning and Marketing
Kelly Bryant
Strategic Planning & Product Management
Bruce Trunck
Customer Marketing Management
Robert Andrews
Product Marketing & Business Planning
Robin Wagner
3LSI Confidential – Internal Use Only
Strategic Planning & Product Management
Product ManagementBrian Highers
Market Segment Leads
Strategic and Product PlanningBruce Trunck
Greg Angell Winston Austria
Sean Campbell
Terry Gibbons
JoLynMaly
Jason McGinley
Audrius Stripeikis
SaketChauhan
TBH(Acting Kutcipal)
Release & Requirements Management
HA MegRAID
MegaRAIDMR HBA
iMR
SAS SW Drivers, BIOS,
IT/IR, PL
SAS HBA’s
Boot Apl. Mid-rack Apl.
Host AppsMgmt. SW
SWR
SAS ICROCIOC
SAS ICExpanderEnclosure
Mgmt.
– Tom Heil– TBH– TBH
– John Lohmeyer– George Penokie
Strategic PlanningEd Marchand
Industry & Alliances
4LSI Confidential – Internal Use Only
MR Product Management
Greg Angell
Winston Austria
Sean Campbell
Terry Gibbons
JoLynMaly
Jason McGinley
Audrius Stripeikis
Release & Requirements Management
MSS Product Manager
Hardware/Accessories/MegaRAID
IT/IR Planning &
Product Strategy
HBA’s MDC Product Manager
Host Apps/SWR/
Channel PdM
Coordinate weekly PR scrub
MSS Roadmap & Product Requirement Definition
Batteries / FBU New product definition
HBA Roadmap & Product Definition
SBA Roadmap & Product RequirementDefinition
Host Applications Roadmap & Product Definition
Drive PA activity Customer Engagement
Adapter HW Feature Phase Plans definition
Monthly Roadmap Coordination
Customer Engagement
SWRAID
Organize and Analyze CQ Requirements
MR/iMR Requirement Definition
Product Futures
Channel launch(CD/Kitting)
Poetic Portal
Technology Evangelist
Quarterly website updates
Channel PdM Liaison
* Currently in the process of filling two positions for IOC/ROC product manager & Expander IC product manager
5LSI Confidential – Internal Use Only
Customer Marketing Organization
Martin MaininiUSA & Europe
Accounts
Mark HannahCisco/ MDC West
Les Stevens EMC / MDC East
Jessica ChenAPJ
Matt OttOracle/Teradata
Rita MatchetteChannel /APJ
Saeed BaluchFTS / DH
Elaine MorrisSMC/Channel
Jerry Gardner Intel /CpM support
Alan JohnsonNet App/Xyratex
Marty RubinChannel &
APJ Accounts
George SmithUSA CpM support
HP
IBM
Dell
Dale Anderson
Amy EktesabiPERC
Major Accounts
Kevin SchutzStorage/Wkstns
John Ayer Account Lead
Siva Bakthavachalu
Customer Marketing Management
Robert Andrews
6LSI Confidential – Internal Use Only
Product Marketing and Business Planning
– Christa Camiolo– Jim Evans– Bruce
Grieshaber– Tom McCarthy– Brett H.
Schechter
Product Marketing
BusinessPlanning
– Tracy Bowden– Kinnera
Mahankali– Yvonne Gricius
Product Marketing & Business Planning
Robin Wagner
7LSI Confidential – Internal Use Only
RSD Product Marketing & Business Planning Responsibilities
Product Marketing Team
Products (GTM, Sales Readiness, Training)
Marketing Initiatives (plan & plan execution, mtgs)
Customers/Partners (OEM Co-Marketing)
Christa Camiolo SATA Boot Appliance Enterprise RAID (lead) Channel
MegaRAID 5.x & Thunderbolt SATA Boot Appliance
CacheVault
Jim Evans SWR, Chipset RAID, iMR Enterprise RAID (support) Dell
CacheCade 2.X ASD Alignment HP
MegaRAID 6.X & Invader Lenovo
Cisco
Bruce Grieshaber 6Gb/s SAS Switch SAS T10 STA Marketing Rep
Invader ROC & Fury IOC External Storage Xyratex
Cobra Expander NetApp
Silver Falls
Tom McCarthy HA-DAS HA-DAS IBM
Intel
Microsoft
Note: Product responsibilities may be outside initiative and pillar resp.Include HBAs in timeline
8LSI Confidential – Internal Use Only
RSD Product Marketing & Business Planning Responsibilities
Business Planning Team
Major Responsibilities Primary SecondaryAnnual Revenue Plan Yvonne Gricius Tracy Bowden
Monthly Revenue Forecast Yvonne Gricius
Red Circle Inputs Yvonne Gricius
PLBP Revenue Exhibits Support Yvonne Gricius Tracy Bowden
Market Models Kinnera Mahankali
Long-term Revenue, Units Forecast Kinnera Mahankali
Quarterly Units Analysis Tracy Bowden Yvonne Gricius
Market Share Report for BOD Tracy Bowden Yvonne Gricius
Quarterly SAS Units Report Tracy Bowden Yvonne Gricius
Server Market Reports Tracy Bowden
Qtrly Review - Revenue, Units, Margins Tracy Bowden
Annual Review - Revenue, Units, Margins Tracy Bowden
MegaRAID Pricing, Price Lists, Costs Tracy Bowden