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ROXAS PRIDE CAMPAIGNPre-Launching Updates
Ma. Christina DalusungConservation Fellow
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Accomplishments to Date
• Orientation/De-briefing with PCSDS• Campaign Team Meeting• Pre-testing of Logo, Mascots, Billboard and
slogan• ManCom Meeting
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Pre-Testing
• Fishers from 3 barangays (Pob.1, Pob.4 & Caramay)
• Campaign Team
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LOGO
What does it show? • a lobster• a grouper• a dugong• fishnet• fish hook• Smiling animals• Looks like animals went inside the
net
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LOGOWhat does the message tell you?• these are the species that should be
protected• The lobster and the grouper should only be
caught using the right gears• Fishers should only use the right gears at the
right place
What elements do you like about it? • everything in it is nice and looks happy• Overall logo is nice
What elements do you not like about it? Why/Why not?• The dugong should be out of the net
What do you think of when you see it?• Happy• We should protect these species• We should only use the allowed gears that is
right mesh size and hook & line to catch them
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MASCOTS
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• Pangit
• Mukang syokoy
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What kind of animal do you see?
• GREEN GROUPER (LOBA)• it has the exact color of a green
grouper
Is this animal important to you? Why/why not?
• Yes, because it is important for our livelihood and is an economically important species (mahal ibenta)
They have drawn the animal as if it were a person. What kind of person do you see?
• Maganda; masayahin
What do you like or not like about this drawing of the animal? Why?
• We like it because it looks happy; always smiling; mabait; wears a cap
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What kind of animal do you see?
• a lobster• It really looks like a lobster• The color is really that of a lobster (just
make the lower part of the lobster greenish/brownish and enhance the tiger stripes/spots
Is this animal important to you? Why/why not?
• yes, because it is also important to our livelihood; economically important/ pricey; we have plenty in Roxas
They have drawn the animal as if it were a person. What kind of person do you see?
• Masaya; mabait
What do you like or not like about this drawing of the animal? Why?• We like because it looks happy; always
smiling; has the right color and looks
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• Mukang dolphin
• Walang shorts
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What kind of animal do you see?
• a dugong• Exactly the same as a dugong• Just add the nose holes
Is this animal important to you? Why/why not?
• Yes, because they are already endangered (only few left); we need to protect them that they will increase in number
They have drawn the animal as if it were a person. What kind of person do you see?
• Respectable; masaya; mabait
What do you like or not like about this drawing of the animal? Why?• Mabait; naka-damit at sumbrero;
gustong protektahan
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• If this drawing is made into a mascot like Jollibee, who do you think will be attracted to it? Who else? What about you?
Everyone (bata at matanda)
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Roxas Pride Mascots
Mikoy Digong Coco
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BILLBOARDS
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• All billboard materials are beautiful and NEW to the audience