Download - Rovio: Angry Birds: Behind The Scenes
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Anastasios Katopodis senior producer, games publishing
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Top Level Focus!• Smartphone game • Touch screen controls • Strong characters • Suitable for all • 2D physics
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• Small Core Team • 6 months • Iterative fun • Box2D • In-house GFX engine • LUA scripting
The Project!
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What Makes Angry Birds a Great Game?!
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!Fun!• Humor is a key factor • Quirky characters • Cartoony graphics • Wacky sound design
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!Easy!• Clear concept • Simplicity
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!Easy!• Clear concept • Simplicity • Familiar elements
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Gameplay!• Depth and replay • Total control • Action & Satisfaction • Pick up and play
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Level Design!• Be creative
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Level Design!• Be creative • Polish • Value for money
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Teamwork!• Be committed • Be grateful • Be respectful • Be open • Be nice
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Make It Pop!!
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iTunes App Store
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Wealth Distribution!
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Featured by Apple!
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Battle Plan!• Free version
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Battle Plan!• Free version • Platforms & AppStores • Monitor price performance • Updates • Quality • Featured by Apple • Spread the word
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Viral Marketing!
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Viral Marketing!
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Viral Marketing!
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Viral Marketing!
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Battle Plan!• Free version • Platforms & AppStores • Monitor price performance • Updates • Quality • Featured by Apple • Spread the word • Listen to the fans
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Listen to the Fans!
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Listen to the Fans!
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Conclusion!• Easy to understand • Memorable heroes • Quick and rewarding • Humor • Value for money • Battle Plan • Teamwork
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Thank You!!
![Index []...Asian game publishers ROVIO’S Angry Birds was the first Finnish game to break through in Asian markets. In 2011, Rovio was one of the first Finnish game developer studios](https://cdn.vdocuments.us/doc/165x107/5fd5b589aec75476147a61c6/index-asian-game-publishers-rovioas-angry-birds-was-the-first-finnish.jpg)
