![Page 1: Romy van den Broek - Best practices on Service Design Pioneering](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f9a9ff760da3da068b745e/html5/thumbnails/1.jpg)
vUnusualsuspects:Servicedesignpioneeringinthehardwareindustry
RomyvandenBroek|Berge
![Page 2: Romy van den Broek - Best practices on Service Design Pioneering](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f9a9ff760da3da068b745e/html5/thumbnails/2.jpg)
UNUSUAL SUSPECTS: Service design pioneering in the hardware industry
@Romy_vd_Broek
![Page 3: Romy van den Broek - Best practices on Service Design Pioneering](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f9a9ff760da3da068b745e/html5/thumbnails/3.jpg)
![Page 4: Romy van den Broek - Best practices on Service Design Pioneering](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f9a9ff760da3da068b745e/html5/thumbnails/4.jpg)
FRICTION / CULTURE CLASHES / TRANSITION / LANGUAGE
![Page 5: Romy van den Broek - Best practices on Service Design Pioneering](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f9a9ff760da3da068b745e/html5/thumbnails/5.jpg)
PIONEERING?
![Page 6: Romy van den Broek - Best practices on Service Design Pioneering](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f9a9ff760da3da068b745e/html5/thumbnails/6.jpg)
HARDWARE SOFTWARE SERVICE
![Page 7: Romy van den Broek - Best practices on Service Design Pioneering](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f9a9ff760da3da068b745e/html5/thumbnails/7.jpg)
PHILIPS DESIGN PROBESFar future design research
![Page 8: Romy van den Broek - Best practices on Service Design Pioneering](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f9a9ff760da3da068b745e/html5/thumbnails/8.jpg)
Inspire and create discussion around the needs of the world of tomorrow
![Page 9: Romy van den Broek - Best practices on Service Design Pioneering](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f9a9ff760da3da068b745e/html5/thumbnails/9.jpg)
AN UNANCHORED VISION IS NO VISION AT ALL
![Page 10: Romy van den Broek - Best practices on Service Design Pioneering](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f9a9ff760da3da068b745e/html5/thumbnails/10.jpg)
ERICSSON INNOVA SQUADDesign Thinking implementation
![Page 11: Romy van den Broek - Best practices on Service Design Pioneering](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f9a9ff760da3da068b745e/html5/thumbnails/11.jpg)
1 designer 2 enthusiasts
Project Teams
Design Thinking
![Page 12: Romy van den Broek - Best practices on Service Design Pioneering](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f9a9ff760da3da068b745e/html5/thumbnails/12.jpg)
BE A TROJAN HORSE
![Page 13: Romy van den Broek - Best practices on Service Design Pioneering](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f9a9ff760da3da068b745e/html5/thumbnails/13.jpg)
DON’T BE VAIN
![Page 14: Romy van den Broek - Best practices on Service Design Pioneering](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f9a9ff760da3da068b745e/html5/thumbnails/14.jpg)
CATERPILLAR PROPULSIONUser studies for Tug and Ferry boat levers
![Page 15: Romy van den Broek - Best practices on Service Design Pioneering](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f9a9ff760da3da068b745e/html5/thumbnails/15.jpg)
Tug & Ferry Boat levers
User studies onboard
![Page 16: Romy van den Broek - Best practices on Service Design Pioneering](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f9a9ff760da3da068b745e/html5/thumbnails/16.jpg)
YOU CAN’T FAKE CURIOSITY
![Page 17: Romy van den Broek - Best practices on Service Design Pioneering](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f9a9ff760da3da068b745e/html5/thumbnails/17.jpg)
BE ONE OF THE GUYS
![Page 18: Romy van den Broek - Best practices on Service Design Pioneering](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f9a9ff760da3da068b745e/html5/thumbnails/18.jpg)
VOLVO CONSTRUCTION EQUIPMENTService Design in Software development
![Page 19: Romy van den Broek - Best practices on Service Design Pioneering](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f9a9ff760da3da068b745e/html5/thumbnails/19.jpg)
HMI department
Software development
Meeting culture
![Page 20: Romy van den Broek - Best practices on Service Design Pioneering](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f9a9ff760da3da068b745e/html5/thumbnails/20.jpg)
UNDERSTAND HIERARCHIES AND MAKE USE OF THEM.
![Page 21: Romy van den Broek - Best practices on Service Design Pioneering](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f9a9ff760da3da068b745e/html5/thumbnails/21.jpg)
STICK AROUND - CHANGE DOES NOT HAPPEN OVERNIGHT
![Page 22: Romy van den Broek - Best practices on Service Design Pioneering](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f9a9ff760da3da068b745e/html5/thumbnails/22.jpg)
• Be a trojan horse • Be one of the guys • Embrace & use hierarchies • Don’t be vain • You can’t fake curiosity • Stick around • An unanchored vision is no vision at all
![Page 23: Romy van den Broek - Best practices on Service Design Pioneering](https://reader035.vdocuments.us/reader035/viewer/2022070521/58f9a9ff760da3da068b745e/html5/thumbnails/23.jpg)
The power of service design lies in its many faces.
Service Design in the hardware context is not flashy, but humble and hard work.
You are not the star, the result is