Download - Rockhouse partners -_2010_delaware_state_fair_-_tennessee_state_fair_-_iafe_digital_case_study2
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IAFE 2011: Social Media Case Study
Social Media Case StudyIAFE 2010
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IAFE 2011: Social Media Case Study
Social Media Strategy
1. Integrate with the web & email
2. Build 2-way conversations!3. Create “shareable” moments
4. Tie sponsors & media & artists to YOU
5. Sell tickets & track results
How We Approach It
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IAFE 2011: Social Media Case Study
Core online real estateWebsite optimization
Email marketingMobile
.com
Build awarenessEngage your fansSell more tickets
On-site programsTicketing strategy
Customer researchSponsor activation
Digital marketingSocial mediaArtist activationDigital PR
Why Do Social Media?
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IAFE 2011: Social Media Case Study
Integrate with Web & Email
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IAFE 2011: Social Media Case Study
Website Redesign
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IAFE 2011: Social Media Case Study
Email Marketing
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IAFE 2011: Social Media Case Study
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IAFE 2011: Social Media Case Study
Build 2-Way Conversations
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IAFE 2011: Social Media Case Study
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IAFE 2011: Social Media Case Study
Social Media
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IAFE 2011: Social Media Case Study
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IAFE 2011: Social Media Case Study
Create Share-able Moments
What’s in it for me?
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IAFE 2011: Social Media Case Study
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IAFE 2011: Social Media Case Study
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IAFE 2011: Social Media Case Study
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IAFE 2011: Social Media Case Study
Tie Sponsors, Media & Artists To YOU
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IAFE 2011: Social Media Case Study
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IAFE 2011: Social Media Case Study
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IAFE 2011: Social Media Case Study
Artist & Fan Club Activation
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IAFE 2011: Social Media Case Study
Artist Activation
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IAFE 2011: Social Media Case Study
Sell Tickets & Track Results
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IAFE 2011: Social Media Case Study
Sell More Tickets
1. Right message, right time, right channel2. Use Google Analytics & tracked links
3. Ticketing tools: use promotional codes “FACEBOOKDiscount” or “TWITTER20PercentOff”
4. Resource your team to meet your opportunity
Tactics
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IAFE 2011: Social Media Case Study
Track Results
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IAFE 2011: Social Media Case Study
Measure What Matters
Record gate attendance (Over 300K!—Congrats to the DSF team!)
63% of all concert tickets sold in advance online (+19% from ‘09)
New website projects stronger DSF brand; simpler. Fans love it!
378K emails sent, 371K delivered, 77K opened, 16,000+ clicks
Online advertising campaigns spiked ticket sales with strong ROI
Facebook grew into a force: up to 14,300 fans and high interactivity
Big Wins for the Delaware State Fair!
+3K post-fair!Year-round conversation tool
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IAFE 2011: Social Media Case Study
Owned AssetsWebsite optimization
Email marketingMobile
.com
Build awarenessEngage your fansSell more tickets
On-site programsTicketing strategy
Customer researchSponsor activation
Digital marketingSocial mediaArtist activationDigital PR
Why Do Social Media?
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IAFE 2011: Social Media Case Study
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