Transcript
Page 1: Risk Mitigation in Social Media Marketing

Risks of Social Media Marketing

And what you can do about it…

Bernie BorgesJune 23, 2010

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Everyone’s jumping in….

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You Mean There are Risks?

This could be you!

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Top Risks in Social Media

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No Strategy

What’s our plan?

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The Wrong Strategy

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Lack of Executive Support

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Wrong Staff

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Not Measuring Progress

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Measuring the Wrong Stuff

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Not Using Available Tools

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Unwilling to Experiment

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Expecting Overnight Results

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Trying to Stay in Control

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Employee Abuse

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Being Slow to Respond

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Shorting the Effort

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Underestimating One Person

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Plan, Work, Measure, Respond

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Email: [email protected]

Website: http://www.findandconvert.com Blog: http://www.findandconvert.com/blog Twitter: http://twitter.com/berniebay LinkedIn: http://www.linkedin.com/in/bernieborgesFacebook Fan Page: http://www.facebook.com/findandconvert /My book: http://budurl.com/marketing20amazon  

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