S N A C K P U R C H A S E D R I V E R S 1

S N A C K I N G M O T I V A T O R S 1

of consumers snack between meals at least

once a day.

Rise of Protein-Based Snacks

As consumers have

less time for meals and

increasingly replace meals

with snacks, they look for

protein-packed snacks to fill the hunger gap.1

Flavor or taste

It will satisfy my hunger

Quality

Speed of preparation

Portability

Healthfulness

Made with just a few simple ingredients

81%

63%

60%

50%

48%

42%

35%

I’m used to having

small snacks

between meals

21%

I’m feeling stressed18%

It’s easier to consume

a snack on-the-go

than a full meal

15%

I don’t have

enough time

to eat a meal21%

I’m hungry and

it’s not time for

a meal

43%

I’m bored26%

I’m not really hungry,

just enjoy snacking

21%

I want to give

myself a treat

29%

I like to snack while

doing activities

25%

1Technomic 2018 Snacking Occasion Consumer Trend Report2Datassential MenuTrends 2018

FLAME GRILLED CHICKEN BREAST CHUNKS

Marinated in a DELICIOUS, SAVORY BROTH and FLAME GRILLED, our

chicken breast chunks are best

served as a healthy appetizer

with a light dipping sauce.

WAFFLE FLAVORED CHICKEN BITES

These chicken breast pieces

are LIGHTLY BREADED with a

SWEET WAFFLE TASTE and can

be served fresh out of the

oven or microwave.

Coated with our unique,

SPICY GLAZED BREADING,

Buffaloos chicken wings

are PRE-COOKED and come

in BONESLESS CHUNKS AND BONE-IN versions.

These chicken wings are

BREADED, FULLY COOKED and

come in BONELESS CHUNKS AND BONE-IN versions for

menu creativity.

W A Y N E F A R M S ® C H I C K E N S N A C K O F F E R I N G S

P O P U L A R C H I C K E N S N A C K S 2

P R E F E R R E D S N A C K C A T E G O R I E S 1

Side itemsAppetizers Baked goods Small- or full-portioned

entrée items

62% 60% 51% 38%

of consumers say they choose snacks that are high in protein.1

Chicken SliderMenu penetration: 2.4%

10-year change:

+>200%

Chicken BiteMenu penetration: 2.4%

10-year change:

+88%

Chicken SkinMenu penetration: <1%

10-year change:

+>200%

Chicken ChicharrÓnMenu penetration: <1%

10-year change:

+57%