Download - Rio 2016: Digital Communications
• 2.000 pessoas • 10% estrangeiros • 60 AFs
Equipe multidisciplinar
credits: alex ferro / Rio 2016 .
communications + service design
The experience: sense of live to as many people aspossible.
credits: alex ferro / Rio 2016 .
pre gamesstrategy
olympic torch
games time briefing
digital properties
30 months of work
2013 2014 2015 - 2016
• previous experiences • communications scenarios • specific programs • viability / feasibility
1. investigation
IOC
Olympics fansOlympics super fansSports super fansJournalists/Bloggers/MediaGeneral interest
personas
Rio 2016
CariocasRioBraziliansSouth americansBeyond the continent
games time: the 3 principles
credits: clipartpanda.com .
schedule & results
services andexperience
real timedata
• 3 teams in 2 continents • creativity x technology • usability tests • google, bing, apple
3. prototype and development
• olympic data feed • 15.000 biographies • tests and fixes to the last minute • seo: 100K URLs
4. deliver