Download - Richard van der Blom - Just Connecting
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How To Market the “YOU” on
20 juni 2017 - Marketing Day
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Wie is “YOU”?Richard van der BlomMade in ‘Mestreech’Net geen 39 meer…PodiumvreesAlways on the ‘move’LinkedIn….
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Wie ben ik?
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Social gaat over
People SharingConnecting
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Hoe staat LinkedIn ervoor?
• 500 miljoen accounts• 200 landen en regio’s• 24 talen• professioneel social
network• B2B of….. P2P
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Nederland 7 miljoen gebruikers
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Waarom staan mensen OP LinkedIn?
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Vacatures
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De online rolodex?
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Doelgroep bereiken
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Netwerken
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Kennis opdoen
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Vragen stellen!
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Professionele marktplaats
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LinkedIn and Me?DenktankInfluencerTrainerGuru ExpertGlobally
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You never get a second chance to make a first impression
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Personal Branding: picture Tip 1
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Personal Branding: pitch Tip 1
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Personal Branding: social proof! Tip 1
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Content Marketing Tip 2
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Content Marketing Tip 2
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Influencer Marketing Tip 3
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Storytelling Tip 4
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Storytelling Tip 4
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Ambassador Marketing Tip 5
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Connect Marketing Tip 6
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Connect Marketing Tip 6
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Social Selling Marketing Tip 7
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Bonus tip
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Work the algorithm!
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Bereikopsocial media
0 200 400 600 800 1000 1200
2016
2013
2010
Impactsocial mediaposts vanuitcorporateaccounts
#Volgers #Bereik
Bereik social media
Bron: Apostle
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Dusmaakvanjemedewerkersenrelatiesambassadeurs!
50,000 VOLGERS2% ORGANISCH BEREIK
ALS JE CONTENT DEELT OP SOCIAL MEDIA
1000 BEREIKT
10 AMBASSADEURS 1000 BEREIKT
ALS JE AMBASSADEURS CONTENT DELEN OP SOCIAL MEDIA
25-50% BEREIK, GEMMIDDELD 400 PEERS / AMBASSADEUR
Maak van je medewerkers en relaties ambassadeurs
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Follow up Tip 8
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LinkedIn: Deel je kennis, netwerk en inzichten
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Vragen?