Convert More Online Reservations…
Josh WiseVP Customer Success
Why Are You Here?
What’s in it for you?
Revenue Savings Efficiency
Poll Question 1
Why
Are lookers exiting?
Reasons for exit…
Usability
Pictures
Unit Descriptions
Deposit Payments
Harsh Cancel Penalties
Reasons for exit
Poor Usability Examples
Usability Best Practices
• Easy to use
• Limited clicks to accomplish the process
• Clean and professional
• Clearly identify how many steps and what step they are on
Reasons for exit
Poor Picture Examples
Picture Best Practices
• Professional is ideal (Some > None)
• Show the experience through pictures
• Recommended quantity is 4-6
• No pictures is unacceptable!
Reasons for exit
Poor Unit Descriptions
Unit Description Best Practices
• Don’t leave it blank
• If your units are unique, explain that.
• 2-3 sentences is ideal (NOT 3 paragraphs)
• Amenities, view(s) and floor level are important. Lamp shade details are not.
Deposit Payment Best Practices
• Have one!
• The less intrusive the more likely
Cancel Policy Best Practices
• Limit your strict policy
• Smaller fee instead of the entire deposit paid
• Tiered levels of cancellations
Poll Question 2
What’s New?!?!?
New Revenue Drivers REVENUE
HOW DO YOU DRIVE REVENUE?
Price Checker Exit Pop Up Re Targeting• It’s compares the price of
your inventory on OTAs vs. your website
• Designed to give the guest the piece of mind not to shop your rates and then ultimately get distracted and find your competition. (Keeps them on your website)
www.thehotelsnetwork.com
• Follows the visitors mouse when inside the BE. It knows when they go to close the window and pops up with a custom message to entice them.
• You can control the message. You can control the step it displays on (If your BE supports it)
www.optinmonster.com
• When someone enters an email address on your website, form, newsletter signup and touches your BE but doesn’t book…..it sends follow up emails to promote finalizing the booking.
www.cartstack.com
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Questions?