#SMX #21C3 @danleibson @localseoguide
What Local SEO Ranking Factors Really Matter?
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Reverse Engineering Google’s Local Search Algorithm
#SMX #21C3 @danleibson @localseoguide
§ Makingtheworldabetterplacethroughconstructingeleganthierarchiesformaximumcodereuse&extensibility.
§ WealsodoSEOforlargewebsites,nationaltolocalbrandsandagencies.
About The Company
#SMX #21C3 @danleibson @localseoguide
§ AndrewShotlandisapainmedication-dependent,misanthropicSEOwho’sseenonetoomanysitemigrationsgonebad…
§ DanLeibsonisahotshotSEOwithamysteriouspastandachiponhisshoulder.
About Us
#SMX #21C3 @danleibson @localseoguide
The Quest for the Perfect Local SEO Ranking Factors
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Reverse Engineering Google’s Local Search Algorithm
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A Method To the Madness
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For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/
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Reverse Engineering Google’s Local Search Algorithm
Great Partners
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Reverse Engineering Google’s Local Search Algorithm
ORDINAL RANKING FACTORS
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Reverse Engineering Google’s Local Search Algorithm
CATEGORICAL RANKING FACTORS
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Reverse Engineering Google’s Local Search Algorithm
Huh?
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Reverse Engineering Google’s Local Search Algorithm
Citations
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Reverse Engineering Google’s Local Search Algorithm
Citations
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Reverse Engineering Google’s Local Search Algorithm
Links
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Reverse Engineering Google’s Local Search Algorithm
Links
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Reverse Engineering Google’s Local Search Algorithm
ORGANIC ALGO > LOCAL ALGO
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Reverse Engineering Google’s Local Search Algorithm
Websites Matter A Lot
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Reverse Engineering Google’s Local Search Algorithm
Location Location Location
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Reverse Engineering Google’s Local Search Algorithm
Location Location Location
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§ “AstheInternetandourunderstandingoftheInternethavegrownincomplexity,theToolbarPageRankscorehasbecomelessusefultousersasasingleisolatedmetric.RetiringthePageRankdisplayfromToolbarhelpsavoideconfusingusersandwebmastersaboutthesignificanceofthemetric.”
Toolbar PageRank
http://www.thesempost.com/google-removing-pagerank-from-toolbar/
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Reverse Engineering Google’s Local Search Algorithm
What may not work?
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Reverse Engineering Google’s Local Search Algorithm
Meta Keywords Tag?
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Reverse Engineering Google’s Local Search Algorithm
Meta Keywords Tag?
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Reverse Engineering Google’s Local Search Algorithm
So many choices, so little time!
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Reverse Engineering Google’s Local Search Algorithm
Prioritize Investment
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Interested in More? Check these out!
Local Search Ranking Factors Survey
Organic Search Ranking Factors Moz
Search Metrics Backlinko
The Art of SEO 4th Edition