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12/15/2015 Retro AMA: 1986 Marketing Innovations & Trends

https://www.ama.org/publications/MarketingNews/Pages/1986marketinginnovationstrends.aspx 1/6

Retro AMA: 1986 MarketingInnovations & TrendsBy: Lauren Watters

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Key TakeawaysWhat? A look back at 1986 marketingtrends & innovations.

So What? A few1980's marketing trendswere VHS howtoguides and instructionalcasette tapes.

Now What? Did you use any of thesemarketing strategies in the '80s?

1986 is thethrowback ofmarketing inthe analogage.In today's digitalera, a fewmarketing trendsthat come tomind includemobile apps,social mediacampaigns, SEOand SERP

strategies, video display ads, virtual reality and Internet of Things.But in the ’80s, those marketing trends consisted of creatinginstructional cassette tapes, VHS howto guides, telephone triviagames, fullcolor yellow page ads and mailing lists. MarketingNews dug into the archives to get a glimpse of marketing trendsand innovations from the age of analog: 1986. Take a look:

1. Pro Line Hair Product Voice InstructionCassettes

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http://www.googleadservices.com/pagead/aclk?sa=L&ai=Ce69wMkhwVrDmJc2DhASJl4YQos-83AeC_r2NqQKb8PT9CBABIKnR0RxgycbEh-CjtBCgAdbezt8DyAEC4AIAqAMByAOZBKoEzQFP0DjbBvtw9i5KgmpgVKX1bZZSSx1d6N4yEQCHLkSixj-CTq1x_7lTRsLdguY8e5d4WvL0he-FxVIMufv34LLXEzlYa1ktb1bM5rjbAMctwBAhgP5co3Vlqv6jD0-hlYtT_dC5swWuLOkZjK5k5TR5kP8px0k-pFtDpP6GM3Th1VCXerFv6o8KJC2iID901IBoCWXwCb1-6C7IbBCuceKXKsWzc2jbXLOU8OPvOmY17jcSu6Hk0Ycq6Mbqui3ceYvqaRioDwVGhEV4ndP94AQBiAYBoAYCgAeSobEgqAemvhvYBwE&num=1&cid=5GgFTS6yBklS0GoddaCj0Jwf&sig=AOD64_37zHDEOnlR9AGKNNpa-Zg2oUxjWg&client=ca-pub-3597204960313476&adurl=https://www.ppcsecure.com/track.php%3Fid%3D1717956087%26kw%3Donline%2520marketing%2520seo%26nw%3Dd%26pl%3Dwww.ama.org%26url%3Dhttps://www.180fusion.com/seo-landing1/%253Fmm_campaign%253D64A8CE7A75D6A304B19E416B5CB8318B%2526mm_replace%253Dtrue%2526utm_source%253DAdWords%2526utm_medium%253DDisplay%2526utm_campaign%253DDisplay-Keyword%252BTopic%2526utm_content%253DSEO%2526campaign_id%253Dee281bc1-7f69-acf0-41d6-53e0017a5447



2. Daktronics Inc. Computer Controlled, ReflectedLight Display

3. Corned Beef Dental Floss Anyone? InnovativeAmentities Flavored Dental Floss



via GIPHY

4. DataDial Inc. Telephone Trivia Games

5. John Hancock Mutual Life Insurance Co. "RealLife, Real Answers" $20 Million Commercials

http://giphy.com/gifs/cheezburger-cat-cute-ndsHI1DMLO3GE

https://giphy.com/gifs/cheezburger-cat-cute-ndsHI1DMLO3GE?utm_source=iframe&utm_medium=embed&utm_campaign=tag_click



Watch: Real Life, Real Answers

6. Reuben H. Donnelley FullColor Yellow PageAds

7. Dunhill International List Co. WealthiestAmericans List



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8. NAME BASE 10Minute Instructional Videotape

AuthorBio:

https://giphy.com/gifs/attack-donald-trump-eagle-3o8doYRSVzXu3l000g

http://giphy.com/gifs/attack-donald-trump-eagle-3o8doYRSVzXu3l000g?utm_source=iframe&utm_medium=embed&utm_campaign=tag_click



Lauren Watters

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