Download - Research Driven Design
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What is research-driven design?
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Research is all about observationof the user...
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...so research-driven design is grounded in the user’s reality...
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...because we want to give people what they need, which isn’t always
what they want.
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Research-Driven Design
Theory-Driven Design
Data-Driven Design
Empirical observation
Derived from theory
Web analytics
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It’s all the same thing really
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Back in the olden days...
(in the fifties actually)
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Intuition vs.
Research
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Our theoretical heritage
> Cognitive Psychology
> Experimental Psychology
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Welcome our new social science overlords
> Sociology
> Social Psychology
> Anthropology
> even... Marketing
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We observe the user...
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> Usability Testing
> User Observation
> Contextual Inquiry
> Interviews
> Surveys
> Card Sorting
> Analytics
> Focus Groups
> Etc...
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Then we analyze the data...And we draw conclusions
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AKA, the “Wheel of Science”
Observation
Generalization
Hypothesis
Theory
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Good Times
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More trouble than it’s worth
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Research is only as much effort as you
make it
In science we talk about “experimental design” — choosing the right methods and
the right samples
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Crushes the creative spirit
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Research informs design, it doesn’t replace it
We use user research to ground our efforts in reality, and to
validate our choices
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Not really scientific at all
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Quantitative QualitativeCounts and measures
Qualities and characteristics
Objective Subjective
Neither is more “scientific” than the other
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What is “good” research?
> Randomization
> Control
> Reliability
> Validity
> Implementation
> Analysis
> Interpretation
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In fact, it’s all just common sense
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Actually, that’s not always a bad thing
Just because the results are “common sense” doesn’t mean that the effort is wasted
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In fact, many times we want the results to be
common sense
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One last thing...
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E-Z Design ResearchTM
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Someone else has done a lot of work, and we
get use it
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Design Guidelines Papers Books
Usability.gov SURL Prioritizing Web Usability
NN/g, UIE, Etc... ACM SIG-CHI Designing Interfaces
But! Be critical of the research you see. Ask yourself if it’s good science.
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1. Research-driven design grounds us in
reality
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2. Don’t be afraid of the touchy-feely stuff
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3. If something is worth doing, it’s worth doing
right
...and design research is worth it!
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DC Design TalksFebruary 29, 2008
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Yay!