Download - Reputation 1.0
Transcript
The Big Bad Online World that can Make or Break
Corporate Reputation
But before we go there…
I would rather be disliked for what I am than liked for
what I am not
Reputation?
Brand?
Online?
How does it matter?
The power of creation.
The power of opinion.
The power of belief.
The power of you & me.
Brands are created by you & me.
Brands can be destroyed by you &
me.
