Download - Repurpose Your Content, Build Your Empire
Repurpose Your Content, Build Your Empire
Brooke WarnerTable 61Warner Coaching Inc.www.warnercoaching.com
You Are Your Content
Content is the driving force behind every product at the top of your funnel.
Entrepreneurs are media publishers, so think like a publisher.
Content is any creative work: Text Graphics Images Audio Video
Who’s Brooke Warner?
•13 years in the book publishing industry.
• Former Executive Editor at a major trade publishing house.
• Founder of Warner Coaching Inc, coaching writers to publication since 2007.
• Publisher of She Writes Press, a brand new self-publishing company for women writers.
• Author of What’s Your Book: A Step-by-Step Guide to Get You from Inspiration to Published Author.• Motivated entrepreneur.
What’s at the Top of Your Funnel?
Top-of-the-funnel content-driven products/giveaways: Free reports E-books Videos Audio/mp3s Social media strategy
“Generosity is the new currency.”
Assess Your Content Priorities What’s getting most of your time and effort?
EVERY DAY: Facebook Twitter Google+
EVERY WEEK or MONTHLY: Blog posts
Articles Videos
New pins for Pinterest2 MONTHS - 1 YEAR: E-books Print books Audio series
Build Your Empire Strategically
1. Long-term content goals are gold.
2. Don’t be afraid of repetition—your customers have short memories and average retention.
“We hear 2456 messages a day; we recall 56 of those vaguely, 24 of them we can actually remember; we act on 4.”
3. Do an inventory of your existing content, and start MY CONTENT folder. 4. Set aside time each week to map out your blogs and social media posts and then don’t think about it again.
Manage Overwhelm—Repurpose
• Write your own social media posts but don’t post them.
• Turn your free-writing over to someone else to create blog & social media posts.
• Hire someone to turn your free-writing, webinars, or free calls into an e-book.
Focus on creation—repurpose and/or outsource the rest.
Until you prioritize your long-term content goals, your short-term content will hijack all your time.
Titles & Headlines
• Use Google Adwords Keyword Search
• Look for results between 10K-100K hits.
• Use titles that are being actively searched.
• Use title enhacers: Easy ways to…
Best ways to…
Fastest solutions…
Cheapest solutions…
Provocative question
Call to action
Images & Graphics
• Work with professional designers, not templates
• Invest in stock images
Shutterstock.com Istockphoto.com Fotolia.com 123rf.com
• Use infographics
• Remember, think like a publisher
Start with What You Already Have
Use your book in progress to create an e-book or a free report.
Hire someone to transcribe a webinar or online class.
Create an e-book or a cheap download of your most popular blog posts.
Ask Brooke to help you brainstorm one content strategy to implement after Alumni—and then commit!