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September 2010
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About the Survey
» An independent study commissioned by Reprints Desk from May-July 2010
» Information was captured using an online user response survey formp g p y
» There were 131 total respondents during the survey period listed above
» Respondents self-identified their industry and job roles. The following representations were indicated:
– Named industries: Pharmaceuticals, Medical Devices, Biotechnology, Healthcare Communications, Marketing Services, Publishing and others. Respondents with diverse job responsibilities
– Named job roles: marketing management, product and brand management, j g g , p g ,project management, agency account management, e-marketing and meeting management, sales management, and executive management.
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Respondents’ Industry Representation
What is your job role?
Admin.Assistant Agency Account MProject Management
Sales Management9% 1% Manager
10% E‐Marketing8%
Product / Brand Management
9%
Project Management9%
9%
Exec.Mgt.13%
Other16%
Marketing Management
21%Meeting Management4%
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Respondent Roles
What is your primary role in budgeting?
26
Primary Role in Budgeting
55
50
0 20 40 60
55
0 20 40 60
Budget Researcher Budget Decision‐MakerBudget Influencer
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Marketing Activities, by Industry
other 10 1 4 5 3 4 1
Pharmaceuticals Biotechnology Healthcare Communication Marketing Services Medical Devices Other Publishing
Websites for healthcare professionals
None/not applicable
20
3
5
0
22
2
9
0
12
0
4
1
2
0
Online medical case studies
Mobile sales aids
Private Intranets
12
14
5
3
4
4
9
12
8
2
5
4
5
7
5
3
2
3
1
0
0
E‐detailing
Public websites or portal
Online medical case studies
16
18
3
6
16
20
6
9
4
13
3
10
0
2
Closed loop marketing
CRM management
18
19
3
5
16
11
10
6
8
6
3
13
0
1
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Scientific Journal ePrint Usage Experience
Have you previously used 5+ scientificused 5+ scientific journal articles in electronic formats
within one orwithin one or marketing or sales
initiatives?
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Article ePrint ChallengesWhich of the following challenges you haveWhich of the following challenges you have encountered in using article ePrints and how much of a problem is each one?
High costs: 27 19 46 42
Not At All Not Very Much Somewhat Very Much
Lack of reporting:
No software or systems integration:
Multiple invoices:
36
36
40
37
42
34
47
41
39
14
15
21
Different licensing terms and conditions:
Different ePrint hosting technology:
Unfriendly DRM (e.g. plug‐ins, MAC incompatibility, etc.):
30
38
40
22
32
35
55
45
37
27
19
22
Multiple points of contact for licensing:
Multiple user agreements:
Varying user experiences:
34
32
33
19
20
24
58
56
60
23
26
17
Multiple points of contact for licensing:
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ePrints NRx from Reprints Desk
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For More Informationhttp://www.reprintsdesk.com/eprintsnrx