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“BUSINESS PRACTISES AT SHARP INDUSTRIES”
Summer training project submitted to the
ANNA UNIVERSITY OF TECHNOLOGY COIMBATORE
for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
Submitted by
G.SHOBANA
Register No: 098001125049
Under the supervision and Guidance of
Mrs.V.KALAIARASI M.B.A
Lecturer
DEPARTMENT OF MANAGEMENT
SRI RAMAKRISHNA INSTITUTE OF TECHNOLOGY
COIMBATORE – 641 010
OCTOBER – 2010
BONAFIDE CERTIFICATE
This is certified to that the summer training report, entitled STUDY ON
FUNCTIONAL AREAS AT,SHARP INDUSTRIES, submitted to the
Anna University of Technology Coimbatore in Partial fulfillment of the
requirement for the award of the Degree of MASTER OF BUSINESS
ADMINISTRATION is a record of the original research work done by
G.SHOBANA during the period June 2010 to July 2010 of his study in
the DEPARTMENT OF MANAGEMENT, SRI RAMAKRISHNA
INSTITUTE OF TECHNOLOGY,COIMBATORE under the supervision
and guidance of Mrs.V.Kalaiarasi M.B.A, and the training report has
not formed on the basis for the award of any degree / diploma /
Associate ship / Fellowship or other similar title to any candidate of any
University.
_______________________ __________________
Signature of HOD Signature of the Guide
(Dr. R. RAJENDRAN) (Ms.V.KALAIARASI)
Vivavoce Examination held on: ----------------------------------------
Internal Examiner External Examiner
Date:
Place: Coimbatore
DECLARATION
I G.SHOBANA hereby declare that summer project training report entitled “
STUDY ON FUNCTIONAL AREAS AT SHARP INDUSTRIES” submitted to
the Anna University of Technology Coimbatore in partial fulfillment of the
requirements for the award of the Degree of MASTER OF BUSINESS
ADMINISTARTION is a record of original and independent project study
done by me during June 2010 to July 2010 under the supervision and
guidance of Mrs. V.KALAIARASI M.B.A, LECTURER SRI
RAMAKRISHNA INSTITUTE OF TECHNOLOGY COIMBATORE and it has
not formed the basis for the awarded of any Degree / Diploma/Associate
ship/Fellowship or other similar title to any candidate of any university.
Date: Signature
of the student
Place: Coimbatore
ACKNOWLEDGEMENT
I am greatly indebted to the multitude of personalities for the
successful completion of my project.
I hereby acknowledge with sincere gratitude to the principal of
Sri Ramakrishna Institute Of Technology, Dr.R.Joseph Xavier B.E., M.E.,
and Ph.D. the management for providing me an opportunity to undergo MBA
Degree course and to undertake this project work.
I wish to express my deep sense of gratitude to our Head of the
Department professor Dr.R.Rajendran B.E., MBA, Ph.D.
I whish to express my hearty thanks to Mr.P.Syam Sundar MBA,
Lecturer Department Of Management for his valuable advice and guidance
to carry out the project work successfully.
I express my sincere thanks to Mr.Karthikeyan and Mr.Ponraj
Finance and Administrative manager and other staff members of the Impel
Machine (P) Ltd, Coimbatore, for his kind guidance in the project and
permitting me to do my Project in this organization.
I also extend my heartfelt thanks to my parents, brother and my dear
friends for their whole hearted support .finally I thank the almighty for all his
blessings to make this project a successful one.
(G.SHOBANA)
CHAPTER-1
INTRODUCTION
1.1 ABOUT THE STUDY
1.1.1 The applications of pumps:
Various applications of pumps are listed below :
Transportation: It is a prime function.
Circulation: For homogenizing the temperature and/or composition of
fluid.
Mixing: Two or more streams can be connected at the suction of
pump & mixing can be achieved.
Injecting: High pressure can be developed by using pump and fluid
can be injected in pipe or tank.
Metering: Pumps can be used as metering device.
Pressure Reducing Device: Rotary pumps can be used for reducing
the pressure in polymers.
Agitator Pump: Submersible pump keep the solids in suspension &
prevent setting.
Vacuum Generation: Liquid ring vacuum pumps are well known. Dry
vacuum pumps are also developed.
1.1.2 Some Recent Developments in Pumps:
One supplier has developed dry industrial vacuum pump. They use claw
technology with a built in roots mechanism & facilitate high speed evacuation
down to an ultimate vacuum of 0.05 mbar. Peak pump capacity is 560 cubic
m/hr. Despite high pumping capacity, manufacturer claims less energy
consumption.
Another has developed vertical dual-screw dry running vacuum pump. It has
an electric drive control integral with pump unit & can also be remotely
controlled. It meets the stringent electrical, mechanical & instrumentation
safety standards of legislation. (Received award in 40th International Mech.
Egg. Exhibition at BRNO in Czech Republic).
One foreign supplier has developed ultra high pressure plunger pumps
(Pressure: 2500 bar & flow 15 to 20 lit/min., Temp.: 50°C) can be used for
1. Sensitive paint stripping from metal and concrete surfaces.
2. Surface preparation prior to painting & coating.
3. Cutting of metals, concrete, reinforced material.
Computational Fluid Dynamic studies are carried out by Canfield
University for:
1. Flow prediction in pumps
2. Three dimensional transonic flow simulations using a time
marching scheme.
3. Erosion studies during cavitations.
“SMART PUMPS”: Depending on the changes in suction conditions and /or
changes in the discharge requirement the pump should act accordingly by
using ―SMART SENSORS‖ which will be based on optical fibres.
1.1.3 The challenges ahead:
Stabilizing the head characteristics of large, high specific – speed mixed flow
pumps by using CFD (Computational Fluid Dynamics) techniques.
Predicting the performance curves of pump using CFD.
Eliminating vibrations & off-design pressure & flow fluctuations.
Finding solutions to both rotor & structure related vibrations using FEA (Finite
Element Analysis).
Performance & life of pump is drastically affected due to cavitations. An
improved blade shape reduces / eliminates cavitations damage.
Develop highly reliable pump such that no standby pump is required.
1.1.4 The role of pump user:
Now a days pumps are purchased based on life cycle cost analysis. Hence,
user will have to keep a track record of all the pumps for expenditure on
utilities consumption, spare parts consumption, maintenance etc. and give
feedback to consultants and manufacturers.
For any technical problem, the user should contact consultant if they do not
get satisfactory services from manufacturer and also address the problem to
Pump Manufacturer‘s Association.
The user should replace old inefficient pumps with efficient pumps. This will
save national energy to a great extent. Use of variable speed drives wherever
possible can be implemented.
Wherever possible use 50% spare capacity instead of 100% spare capacity.
For example instead of 200m3/hr. capacity (1 working + 1 standby) use
100m3/hr. capacity (2 working + 1 standby) pumps.
Ensure preventive maintenance of all pumps.
1.1.5 The role of Pump Manufacturers:
Manufacturers to ensure that maximum possible indigenous pumps are
locally available & thus avoid import of pumps. Thus save on foreign
exchange. Depending on feasibility study import substitute as well as export
market can be explored. For example, Ceramic pumps, High performance
alloys, High precision gear pump for spinning m/c. in manmade fibre industry,
peristaltic pumps, magnetic drive pumps etc.
Pumps consume about 30% total power. Pump is an item which will consume
more energy throughout its life if it is not energy efficient. Hence, it is
necessary to improve on energy efficiency of the pump. Even for small rating
it is essential to have high energy efficiency because in future, we will likely to
use solar energy where pump efficiency plays vital role.
In Germany, 20% increase in energy efficiency by 2005 is made
mandatory.
In Netherlands, 33% improvement in energy efficiency compared to
1995 to be achieved by 2020.
In European industry 15-20% of energy saving potential is widely
accepted through implementation of new technologies which are
commonly available but not widely applied at present. What about
India?
In India, in 15% of the cases, motor selection is by consultant where
as more than 45% of the cases motor selection is by manufacturers.
Hence by selecting energy efficient motors & variable speed drive,
pump manufacturers can contribute to energy saving.
There is demand from user that manufacturer should take the responsibility
for optimization of material selection. Here manufacturers should focus on
application of new materials of construction. E.g. Ceramic coating.
1.1.6 The role of Government:
Government to ensure that export/import policies, excise duty, custom duty
policies should be such that Indian Pump Industry growth is not hampered.
Through NATIONAL ADVISORY COUNCIL (NAC) recommendation should
be obtained as to how Indian Pump Industry become competitive in the world
market.
Government to ensure that motor industry develops high efficiency motors
indigenously on priority basis.
Govt. should develop a platform on internet where anybody can give
suggestions for improvement.
1.2 ABOUT THE INDUSTRY
Pumps are the vital elements in an enormous range of fluid handling
applications & range from small household pumps to immense units utilized in
the water, chemical and energy industries. Pump performance requirements
and duties vary considerably in terms of material of construction, wide range
of temperature, pressure, viscosity, density etc. Pumps are employed in
almost all the industries.
1.2.1 Global scenario on Pump Industry
The United States will remain the largest purchaser over the next 5
years but China will experience the largest growth rate. Large investments will
be made in a wide range & applications from Semiconductor ultrapure water
to boiler feed water. China will build nearly half of the world‘s new coal-fired
plants in the next five years.
Significant pump market exist in 80 countries and regions. In Chile the
largest pump purchasing segment is the copper industry whereas in Germany
it is the chemical industry. The Middle East is a big pump market due to oil &
gas industries. The Canadian market is distinguished by a large pulp & paper
segment. The market for pumps in buildings in Europe is much bigger than in
the U.S. because Europe depends on water rather than air for heat.
All major pump types will experience growth over next 5 years. Demand
share for different types of pump is given below :
Centrifugal Type 50% of total sales.
Submersible Effluent Pump 5% of total sales.
Submersible Domestic Pump 4 % of total sales.
Progressive Cavity Pump 1% of total sales.
The greatest demand for pumps is for moving water from waterways &
sources to residential & industrial users & then to remove the waste water
from these users through treatment & discharge back to the waterways. Of
the total revenue of $ 22 billion, water alone constitute $ 10.2 billion.
The break-up of revenue for water pump is given below :
1.2.2 World Water Pump Revenue
($ Millions)
Water Supply Waste Water
1997 2003 1997 2003
Centrifugal $ 2550 $ 3825 $ 2750 $ 4125
Reciprocating $ 150 $ 230 $ 250 $ 400
Diaphragm $ 150 $ 225 $ 365 $ 550
Rotary $ 150 $ 220 $ 430 $ 650
Total $ 3000 $ 4500 $ 3800 $ 5725
In India the pumping of drinking water from small wells is still a major need
whereas in Singapore large pumping systems are needed to move drinking
water in from Malaysia.
The Indian Pump industry has more than 500 manufacturers with worker
strength of over 30,000 producing about 1.2 million pumps. Indian market for
pump is estimated to be Rs.25000 million growing at an annual rate of 8%.
1.2.3. Growth of Pump Industry:
Although some pumps were used in 19th century, the real growth of Pump
Industry took place in 20th century :
1905: Multistage Centrifugal Pumps were developed.
1929: Considerable light was thrown on the vexing problem of pressure
pulsations in large hydraulic turbines & pumps.
1932: Proper understanding of the origin and nature of pressure pulsation &
the accompanying, vibratory, structural, mechanical response.
1955: Dependence of cavitations erosion on liquid was established. This led
to an understanding of why high-energy pumps are more likely to suffer from
this damaging phenomenon.
1956: How the thermodynamic vaporization properties of the pump liquid
could lead to reduction of cavitations activity at high temperatures at the same
NPSH (Net Positive Suction Head) (Liquid pressure head in excess of vapour
pressure head).
1994: How cavitations can cause profound instabilities in pump & inducer
operation.
1990-2000: It is found that sometimes obscure fluid phenomena can produce
mechanical instability in rotodynamic pumps.
1.The drivers of pump development :
Industrial Revolution: Pump industry had been fuelled by the
massive demands of the industrial revolution that built our modern
society.
Post World War II Expansion: In order to satisfy the pent-up demand
that had gone unfulfilled in war years. Here the emphasis was on
large, multistage electric utility boiler feed water pumps & oil-field
injection & pipeline pumps.
Energy Crisis: Energy crisis all over world led to lot of research &
development work for developing energy efficient pumps & systems.
Environmental Challenges: Curbing emissions was the paramount
concern. This influence has led to better sealing of pumps including
seal less, magnetically coupled chemical pumps. The ultimate product
in this regard could be ‗integral motor pump‘.
Globalization: The fluid engineering & other technical challenges are
assumed to be solvable by the MNC who emphasize quality,
productivity & faster delivery of the product in order to battle global
market share. The apparently mature pump product has a lot of room
for improvement. The technical improvements will continue to be
necessary to maintain global competitiveness.
1.3 ABOUT THE COMPANY
Incorporated in 1989, Sharp Industries provide superior quality and
innovative solutions for all metal cutting needs. They guarantee the value for
money by improving customer‘s productivity & reducing costs.
At Sharp Industries manufacture high precision solid carbide, carbide
lugged & carbide tipped cutting tools.
State- of-the-art designing & manufacturing equipment & team of
experienced craftsman ensures superior quality cutting tools to meet most
difficult requirements.
Equipped with 5 Axis & double spindle 6 Axis CNC tool & cutter
grinding machines along with cylindrical grinding machines, tool & cutter
grinding machines, surface grinding machine, turning & milling machines &
other equipment. The company produces energy efficient pump.
Along with hi-cobalt micro fine carbide as raw material they also
utilize the latest coating technology available to enhance your tool life which
improves the wear resistance properties & heat absorbing properties,
ensuring the value for your money.
At Sharp Industries, strive to provide customers with the technology
up gradation with respect to geometries & designs as per global standards.
SHARP PUMPS was started by Mr.K.K.RAMASWAMY .way back in
1967,he identified the need for a pump that was in weight but heavy on
performance and he developed a mini monobloc pump that quite simply took
the market by storm through all the decades that has made sharp a
household name in all parts of the country, so much so that today ‗SHARP‘ is
much more than just a brand. It‘s a category all by itself.
In 1998,Ventura pumps was launched. Ventura has followed its
precedent in maintaining and improving the quality. Ventura commands over
46% market share in India and it is now into the international market.
1.3.1 Quality Policy
―We are committed to satisfying our customers by delivering quality products
at competitive price on time‖
1.3.2 Objective
Manufacturing products confirming to our
specification laid down in our product
brochure
Effective utilization of men, materials and machinery
Involving employees and vendors to improve productivity and reduce cost
continuously
1.The company was the first to introduce the following:
The first in India to introduce the concept of Mini Monobloc Pumps in 1978
The first in India to be honoured with ISI Mark of quality for Mini Monobloc
Pumps
The first to introduced Extruded Aluminium Body Mini Monobloc Pumps
The first to introduce Thermal Motor Protector for Mini Monobloc Pumps in
India
The first to bring in the advantages of Brass Volute Inserts in Place of Grey
Iron in Monobloc Pumps in India
The first Indian Mini Monobloc Pump manufacturer to get the ISO 9002
Certification. Now, we are an ISO 9001-2000
Certified Company
2. Awards and Recognitions
The Best Productivity Award for the
year 1997- 1998 from Shri Krishan Kant, Vice
President of India
IMM Bata Award for outstanding Marketing - 1983 from The President of India
National Award for Best Entrepreneur from Tamilnadu in 1983 from The
President of India
Jamanlal Bajaj Award for Fair Business Practices - 1990 from The Governor
of Maharashtra
Rajiv Gandhi National Quality Award from Bureau of Indian Standards
1.3.2 Infrastructure
Sharp Industries has sophisticated infrastructure facilities which rightly
supports in manufacturing pumps of various range. Manufacturing facilities
showcase passion for perfection.
Unique Facilities available are
Automatic winding machine to wind stator coils
Baking varnish used for effective insulation property
Pneumatic presses to fit bearings
Electric ovens to fix stators using shrink fit method
1.3.3 Their People
The quality of the people decides the quality of the product.
Dedicated, determined and committed workforce is strength which enables to
grow by leaps and bounds and achieve high targets.
Their true commitment is evident in every single product that rolls out
of industry. People are the finest resource and every care is taken to ensure
their well-being. In-house training programme are conducted to improve
workforce‘s skills and capabilities. Regular counselling programs for career
planning, job awareness, health and safety are carried out and respect the
employees‘ sense of worth and his contribution to the company's growth is
recognized and rewarded.
1.3.4 COMPANY PROFILE
COMPANY NAME: SHARP INDUSTRIES
CONTACT ADDRESS: SHARP NAGAR,
KALAPATTI
COIMBATORE- 641 035.
PHONE NUMBER 0422-422 6000
INTERNET: http:venturapumps.com
E-MAIL [email protected]
PUMPS PRODUCED SUB MERCIBLE PUMP
(100MM) SLIM SUB-3’
SUB MESIBLE PUMP
(100) SUB-6’
RADIAL FLOW
SUBMERSIBLE
PUMP(150 MM)
OPENWELL
SUBMERSIBLE PUMP
NON-SELF PRIMING
PUMP (MINI
MASTER)
NON-SELF PRIMING
PUMP(HIGH
DISCHARGE)
NON-SELF PRIMING
PUMP(MINI MASTER)
MIXED FLOW
SUBMERSIBLE
PUMP(150 MM)
SELF PRIMING PUMP
SELF PRIMING (LITTLE )
SELF PRIMING PUMP
(SPEEDY SUCTION)
SELF PRIMING PUMP
(SLOW SPEED)
CENTRIFUGAL PUMP
DRAINAGE PUMP
PRESSURE BOOSTER
SWITCH
CLEAR WATER SUMP
PUMP
BANKER‘S NAME STATE BANK OF
INDIA(SBI)
QUALITY POLICY They are committed to
satisfying their customers
by delivering quality
products at competitive
price on time.
CHAPTER-2
2.FUNCTIONAL DEPARTMENT
2.1 PURCHASE AND STORES DEPARTMENT
Store manager: Mr. Sundharamoorthi
Assistant purchaser: Ms. Shoba
Store incahrge: Mr. Vishnu
Number of workers in purchase and store: 11 (purchase—2, store—5, and
sub contract—4)
The purchase and store department verify the available stock in hard in
the stores for the uninterrupted production if there is requirement for raw
material store intend for the raw materials are created and purchase is placed
to the suppliers based on the quotation. Quality is given vital importance in
Sharp industries, so, the department checks the quality of the raw materials
thoroughly based on the ISO standards.
1. Raw materials:
A class items:
A class items are high value items
Impeller
Aluminium body
Stamping
Copper wire
Casing
Bracket
Insulation class
C class items:
Screw
Stud
Cable
Handle
Bolt And packaging inventory like cardboard boxes and tapes used for
sealing.
2. Suppliers:
To get quality raw materials to meet their end product quality. Sharp
industries select their suppliers carefully based on the rating method. And the
company does not depend on single vendor. This will reduce the risk of
dependence on single supplier and last minute orders can also be placed
when there are more suppliers.
A class items are purchases from the following suppliers:
1. Kapil Bagadiya
2. CR tools
3. Robin & Richard company
4. Sri Vinayaga Engineering industries
C class items are purchased from the following suppliers:
1. Praveena press tools
2. Rangammal cottage
3. Lakshmi plastics
AVERAGE STOCK KEEPING PERIOD OF RAW MATERIALS IS 15 DAYS
Software used in purchase and stores is inventory management.
Step 1: Creating code for all raw materials.
Step 2: Creating quotation with details like materials required their
specifications and price will be quoted.
Step 3: Intend in stores is create
Step 4: Purchase order is placed.
Parts are mostly purchased from the local suppliers from Coimbatore
and sometimes from suppliers from other states and rarely they are imported
for special models. For example they imported a part used in winding from
Taiwan for a special model of pumps.
The purchase orders are based on production plan.
There are four divisions in purchase and stores department.
1. Goods inward
2. Quality check
3. Store
4. Sub contracting
2.1.1 GOODS INWARD:
The goods inward area deals receiving the raw materials which are
coming in. Checking the intend and bills, receiving the delivery and sending
them to quality check and sub contracting.
2.1.2 QUALITY CHECK:
The raw materials received from the purchase department are
checked for quality Sharp is an ISO 9002 company and it is the first Indian
mini monobloc pump manufacturer to get the ISO 9002 certification. They are
also the first in India to be honoured with ISI mark of quality for mini monobloc
pumps much importance is given for the quality.
Quality policy: they are committed to satisfying their customers by
delivering quality products at competitive price on time. So in the quality
check section they check out the quality of raw material on the basis of ISO
standards. Sample for quality checking. For impeller 5 samples are drawn out
of every 90 impellers and in plastic body 5 samples out of every 200 plastic
bodies.
The drawing specification is given for all the raw materials. The
drawing will include the length width and height of the raw materials which
have to be confirmed.
1.Instrument used for quality checking:
1. Screw gauge
2. Height gauge
3. Dead centre
4. Thread gauge
Go gauge and
No go gauge
5. Ring thread gauge
For copper wire master table will be given for the measurements.
Rejections: the lot is selected if the samples are in the specification.
But the whole lot is rejected if there is even a single rejection.
2.1.3 STORE:
The accepted goods are kept in the stores section the rejected raw
materials are kept in hold and they are sent back to the vendors to be altered.
The raw materials required for production is stocked in the stores. The
inventory period will be for 15 days. Rocks are set out for different materials
for differentiations.
2.1.4 SUB CONTRACT:
Raw materials which come as rough casting are sent to sub
contracting section which is sent outside for machining. Hey are checked for
quality after receiving. The materials given for machining are mostly received
as just in time for production.
Rough
Machining
Production
Records maintained:
Goods in ward bill
Delivery Chelan
Purchase quotation
Purchase order
Drawing
Purchase rejections with the reasons for rejection
Store intend
Stock statement
2.2 PRODUCTION DEPARTMENT
Production Manager: Mr.Sivanandhan
Number of workers: 30
Production department produces pumps according to the production
schedule. They play a vital role in the quality of the pump. There is though
quality checking in all the stages of production. The quality is ensured at
every stage.
The work environment has good lighting and there is properly
ventilation in the working area of the employees to ensure quality of the
product and productivity.
The production lay out is also very convenient. The equipments are
arranged in a proper order to ensure the productivity.
2.2.1 SUB CONTRACTING:
The rough castings are sent for machining and they are received and
checked. After checking it is sent to paint shop.
2.2.2 PAINT SHOP:
The aluminium body is painted in the paint shop using powder coating.
It is dried using the Oven. Sometimes Air drying is also done in the paint
shop. The painted aluminium body is sent to the main production assembly.
2.2.3 PRODUCTION PROCESS:
CNC MACHINE STAMPING
MOTOR ASSEMBLY
PUMP ASSEMBLY
PUMP TESTING
FINAL SETUP
PACKING
1.CNC MACHINE SHOP:
CNC is Computer pneumatic control. Here Lathe machines are used
to get the cut shaft. First operation and second operation is done in the CNC.
The iron rotor is refilled to the cut shaft using the hydraulic system.
The rotor will be in aluminium & silicon. Programmed machines are used for
this purpose. The Bearings are fitted using the CNC machines.
2. STAMPING:
In this section the copper coil is sent for coil winding. It is compressed
and sent for varnishing. Varnishing is done for setting the coils together. It is
sent to the oven for drying. It is going checked for ensuring quality of the
product.
MOTOR ASSEMBLY:
The following things are assembled:
Bracket
End cover
Rotor
Body with coil
Are assembled and lightened using screws.
Every assembled body is again checked for quality. Out of every 320
there will be a average 5 defects.
PUMP ASSEMBLY:
Impeller, on return valve is assembled with the body in this sub
assembly.
PUMP TESTING:
Every assembled pump is checked for the following:
The number of feet in the delivery of water.
For half HP it will be 100 feet and for 1 HP it will be 150 feet.
Amps
Volts
Air holes
There are checked and if there is any defect it will be sent for rectification.
Reading for all pumps are taken and they are packed with oil to prevent rust.
The name plate with the details of the pump and the brand name is added to
the pump.
Then cooling fan is attached to the pump.
FINAL SETUP:
In this section the final inspection report is prepared with the following details:
Date
Serial number
Pump testing
Final testing
Then it is covered and packing is done with the user manuals and warranty
card in a card board box. Every pump is given a bar coding on the package
for easy tracking of the product.
2.2.4 SERVICE SECTION:
After sales service is done in this section. Bulk services from other states are
done here. Some of the local customers in the close proximity to the company
also bring their pumps here for service.
2.2.5 ISI CHECKING:
The pumps are checked for quality in the ISI standards.
Out of 320 pumps 10 motors are tested in the separate area for quality
testing. Collection tank is used for this purpose. The pumps are tested for half
an hour.
The power utilised and the discharge is tested inn this section. There will be
only rare rejections in this section. If there is only rejection it will be sent for
rectification.
2.2.6 PRODUCT DETAILS:
Peripheral Pump (Self Priming & Non Self Priming)
Salient Features:
High quality extruded aluminium motor body
Double sealed precision ball bearings
Brass forged impeller
Mechanical Seal with high alumina seal face
TEFC Motor
Capacitor Start & Run Type
Applications:
Domestic use, Overhead tanks
Small irrigation
Curing at construction sites
Gardening
Centrifugal Pump (High Head)
Salient Features:
Applications:
Domestic use, Overhead tanks
Hotels and Apartments
Sprinkler irrigation
Gardening
High quality extruded aluminium motor
body
Double sealed precision ball bearings
Gun Metal impeller
Mechanical Seal with high alumina seal
face
TEFC Motor
Capacitor Start & Run Type
Epoxy coated on inner surface of the
castings
Scorpio (Multistage Pump)
Salient Features:
Impeller made up of Gun Metal
Stainless Steel Rotor Shaft
Specially designed Mechanical seal to
withstand High water pressure
Silent running due to self-lubricated ball-
bearings
Epoxy-coated on the inner surface of the
castings
Applications:
Agricultural application in hill and slope
area
Hotels & Apartments
In fire fighting equipments
High pressure irrigation system
Pressure Booster System
Ventura pressure booster system can provide peak pressure to every
bathroom or water fixture in your home and garden at the same time. Enjoy
pressurized water at each tap in your home regardless of its location in the
house.It can provide pressurized water in each shower of the home. It will
also not affect the pressure if another shower, tap or washing machines is
turned on,.
A Ventura pump is easy to install and operate. Just connect the suction to
your home water tank and discharge to the pipe going to the home water line.
Give electrical connection and switch on.
Applications:
Showers & flush outs
Ideal for pipelines facing low pressure
Automatic distribution of pressurized
water from storage tank
Used for high pressure water supply &
car washing
Salient Features:
Adjustable pressure setting
Automatic ON/OFF operation on opening
or closing of the tap
100% automatic priming
Quick & easy installation
Constant delivery pressure & flow
Benefits:
Consistent water pressure on all floors.
Consistent water flow in bathtubs,
dishwashers & showers
The Modern fittings like mixers require an
optimum pressure to function efficiently, since
this pressure is normally not available with an
overhead tank, the booster system makes the
presence of such fittings more meaningful.
Low power consumption
Low voltage applications
High efficiency
Rugged design
2.3 FINANCE DEPARTMENT
Finance Manager: Mr.Ramasubramaniam
Number of Assistance:2
The Finance department meets the financial needs of the company.
As a production oriented company the working capital needs of the company
is large. Most of the transactions are made with cash so the working capital
needs of the company are acquired easily.
The finance department gets the purchases bill and check it with the
Purchase order. They make cash payment to the purchases.
For sales they provide three credit terms- 30 days, 45 days and 60
days. But most of the sales is based on immediate cash.
State Bank of India (SBI) is sharp industries‘ banker.
RECORD MAINTAINED:
Cash book
Bank book
Purchase journal
Sales journal
SOFTWARE USED:
Tally software is used by the finance department.
MARKET SHARE IN MONOBLOC SEGMENT
OTHERS 25%
SHARP INDUSTRIES 75%
2.4 MARKETING DEPARTMENT
Marketing manager: Mr. Sivakumar.
2.4.1 MARKET:
Sharp Ventura‘s market is geographically spread all over India. And
they also export about 10% of their pumps to Middle East.
2.4.2 SEGMENTATION:
The market is segmented demographically based on the income and
life style of the people.
2.4.3 TARGET:
The target customer of sharp Ventura is upper middle class people
and they use it for their domestic use.
2.4.4 POSITINING:
“Providing value for money”
is the positioning of the company and sharp pumps are known for its quality
and efficiency.
2.4.5 PROMOTION:
They use the following three things to promote their pumps:
1.Media advertisement
2.Dealer Board and
3.Gift for dealers who achieve the target.
2.4.6 MARKETING CHANNEL:
The sharp pumps are distributed using the following:
Distributors
Stockists
Dealers
Sales persons
The marketing channel is as follows:
Company
Distributors
Dealers
Consumers
There are 45 distributors all over India. There are stockists under
distributors.
The after sales service is done by the distributors itself. Only special cases
are serviced in the company.
2.4.7 TARGET:
There are both annual and monthly target for marketing. The monthly
target is derived from the annual target.
The annual target for sales is set based on the previous year sales
and the demand in the demand forecasting.
2.4.8 CORE COMPETENCY:
Unique design
Consistency in quality and
Consistency in raw materials
2.4.9 COMPATITORS:
1. CROMPTON
2. SUGUNA PUMPS
3. CRI PUMPS
4. V-GUARD
2.4.10 RECORD MAINTAINED:
1. Dealers
2. Stockist
3. Distributors list
4. Reports of executives
5. Service report
6. Competitors information
2.4.11 ADVERTISING:
The company‘s advertising is done by Sasi advertising, Coimbatore.
Sasi advertising.
The advertisements are given in News Papers mostly during the
months of March, April, May and June. Because the demand for the pumps
will increase in these months of summer.
2.4.12 TRADE FAIRS:
The company takes part in trade fairs only in special occasions like
inventing a new type of pump.
When the company invents any special application pumps it will take
part in the trade fair.
2.4.13 BRAND IMAGE.
In 1967, there was a need for a pump that was light in weight and
heavy in the performance.Mr.K.K.Ramaswamy, Founder of the Sharp pumps
identified this need and developed the mini mono bloc pumps in India. This
pump becomes the first of its kind in India and it revolutionised the pump
industry.
Even now the mini mono bloc pumps are known as Sharp pumps
immaterial of their brand name. This created a stronger brand image for the
company. And the company occupies 75% of the India mini mono bloc pump
segment.
2.4.14 OTHER DETAILS:
The life span of the pumps in ten years.
The warranty given for the pumps is one year.
2.5 PERSONNEL DEPARTMENT
Human Resource Department: Ms.S.Chithra
The personnel department deals with the human side of the
organisation. The monetary on non monetary benefits of the employees are
satisfied by the personnel department.
The department facilities the good relationship between the
management and the employees.
1. Records maintained:
i. Statutory
ii. IF
iii. PF
iv. ESI
v. Company related records
These are maintained by the department.
2. Total number of employees
Total number of employees in the organisation=125
Number of managers=5
Number of staff=40
Number of workers=60
Number of temporary workers=20
FUNCTIONS :
1. RECRUITING:
Recruitment is based on the vacancy. If any employee leaves the
organisation then the company will go for recruiting new candidate for that
position.
2. HRP:
The human resources planning‘s done daily for the requirements of
the production schedule.
3. TRAINING:
The new employee is trained from 6 months to one year based on the
job and the capacity of learning of the employee.
4. INCREMENT:
There will be yearly increment for the employees.
Sometimes there will be increment once in 3 years. The increment is
based on the growth of the company.
5. BONUS:
Bonus is given yearly once. The percentage of bonus is 20+9%.
6. PERFORMANCE APPRAISAL:
Performance appraisal is done for the employees and the training and
increment will be based on the individual performance of the employee.
Individual training is given outside. All welfare measures are given for
the employee.
7. WORKING ENVIRONMENT:
There is proper lighting in the working area.
There is proper ventilation is the work area.
The layout of the company gives a convenient
working space for the workers.
Proper tea break and lunch breaks are given for
the employees.
Rest rooms are provided for the employees.
The employees of the company have one union
called LPF.
Insurance benefits are given for the employees.
They are also provide with the career
counselling.
8. ATTENDENCE
Punch card system is used for the attendance of the employees.
WORKING HOURS: The Company‘s working
hours is from 8 a.m. to 4.30 p.m.
2.5.1 Organizational structure
2.5.1.1 organizational chart
:
2.6 ELECTRONIC DATA PROCESSING
The ERP department takes care of the computer systems of the
organisation. There are 25 systems in the organisation with Pentium 4.
The swift business is developing the ERP system for the organisation
now.
The current ERP is developed by Kalpathu. Some of the software is
developed internally if there is any special requirements in any department.
Visual basic is used in the front end and SQL is used in the back end.
2.6.1 MODULE:
There are the following modules:
i. Finance
ii. Sales
iii. Purchase
iv. Inventory
v. Production
vi. Payroll
2.6.2 NETWORK:
LAN(Local Area Network) is used in the systems and there is one
server.LAN with 100 mbps.
Proper backup is maintained in the main server. The system will saves
a back up for every half an hour.
2.7 RESEARCH AND DEVELOPMENT DEPARTMENT
The research and development department develops new model
pumps, special application pumps and invents materials which can be used to
reduce the weight of the pump and materials which will increase the efficiency
of the pump.
The research and development department watches the inventions of
the competitors closely. The winding design cannot be copied by the
competitors. The company invest good amount of money in research and
development. They work with Pricol industry for the research testing.
2.7.1 TESTING:
The pumps that are developed here are sent to Bangalore for third
party testing. The analysis is done outside.
MODELS DEVELOPED:
The department has developed 3 new models in the recent 3 years
and 4 ESP ie.,) Electronic Sensor Pump.
2.7.3 KEY AREA:
The development concentrates on the following:
i. Reducing weight of the pump
ii. Increasing the efficiency of the pump and
iii. Power consumption of the pump.
There are 3 employees in the research and development department.
CHAPTER-3
3. COMPARISON
3.1 Finance department:
Definition of the term ― Finance Function ‖ in relation to
business fall into three broad groupings. One defines the
finance function in a business as simply the task of providing
funds need by the enterprise on terms that are most favourable
in the light of its objectives.
3.1.1 Goal of Financial Management:
The objective of a company is to maximise its value to its
shareholders. Value is represented by market price of the
ordinary shares of the company over the long run, which is a
reflection of the company‘s investment and financing decisions.
The long-run means a period long enough so that a normalised
market price can be worked out. Management can make
decisions on the basis of day-to-day fluctuations in the market
price in order to make decisions that will raise the market price
of the shares over the short-run at the expense of the long-run.
3.1.2 Corporate and financial management:
1. Objectives and Goals:
The subject of corporate objectives and goals holds a
strategic place in the planning process. A distinction between
these two terms is necessary. One starts with the objectives
and develops goals. Objectives are board and general
statements. They are the things that continuously motivate
management in business. Two such fundamental objectives
are: survival and growth.
3.2 Marketing department:
“The term market refers not to a place, but to a commodity or
commodities and buyers and sellers who are in direct
competition with one another‖—Chapman
When employing a target marketing strategy, the
marketer identifies the specific needs of groups of the (or
segments), selects one or more of these segments as a target,
and develops marketing programs directed to each.
This approach has found increased applicability in
marketing for a number of reasons, including changes in the
market (consumers are becoming much more diverse in their
needs, attitudes, and lifestyles); increased use of segmentation
by competitors; and the fact that more managers are trained in
segmentation and realize the advantages associated with this
strategy.
Any organisation that wants to exchange its products or services
in the marketplace successfully should have a strategic
marketing plan to guide the allocation of its resources. A
strategic marketing plan usually evolves from an organisation ‗s
overall corporate strategy and serves as a guide for specific
marketing programs and problems.
Marketing channels, the place element marketing mix, are ―
sets of interdependent organisations involved in the process of
making a product or service available for use or consumption.
3.3 PERSONNEL MANAGEMENT
1. Recruitment:
It is the process of searching for prospective employees and
stimulating them to apply for jobs in the organisation.
2.Human resources planning:
It is a process of determining and assuring that the organisation
will have an adequate number of qualified persons, available at
proper times, performing jobs which would meet their needs and
provide satisfaction for the individuals involved.
3.Training:
Training is a continuous process by which employees learn
skills, knowledge, abilities and attitudes to further organisation
and personnel goals.
4. Salary:
The terms ―salaries‖ is usually defined to mean compensation to
office, managerial, technical and professional staff. The
distinction, however, is rarely observed in actual practice.
Objectives:
To establish a fair and equitable remuneration offering
similar pay for similar work.
To attract qualified and competent personnel.
To retain the present employees by keeping wage levels
in tune with competing units.
5. Bonus:
An important component of employee‘s earnings, besides
salary, is bonus. ‗Bonus‘ is an extra payment to the workers
beyond the normal wage. It is argued that bonus is a deferred
wage payment which aims at bridging the gap between the
actual wage and the need based wage. It is also said that
bouns is a share of the workers in the prosperity of an
organisation.
CHAPTER-4
4.1 SUGGESTIONS
4.1 FINDINGS:
Regular counselling programs for career planning, job awareness,
health and safety are carried out and respect the employees‘ sense of
worth and his contribution to the company's growth is recognized and
rewarded.
4.2 SUGGESTIONS:
1.Employee welfare:
Includes the services, amenities and facilities offered to
employees within or outside the establishment for their physical,
psychological and social well being. Housing, transportation,
education and recreation facilitates are all includes in the employee
welfare package.
2.Competitive advantage:
Sharp Industries posses much ability to perform activities
exceptionally well and gaining an edge over rivals when competing.
To attain competitive advantages firms need to add value to services
and products offered to end consumers.
:
CHAPTER-5
5.1 CONCLUSION
The summer internship training undertaken at SHARP INDUSTRIES
was helpful to acquire knowledge. The training was very helpful to know
about the functions of the various departments and its organisation culture.
The company provides value for the customer‘s money it provides quality
product to the customers. The company never fails to create a healthy
atmosphere for its employees to work. The training done in this industry was
a rewarding experience.
BIBLIOGRAPHY
REFERENCE BOOKS:
S.C. Kuchhal,‘Financial Management‘, an analytical and
conceptual approach,Chaitanya publications.
V S P Rao ,‘Human Resource Management: Text and cases,
Excel Book 2009
Richard R.Still,Edward W.Cundifff,Norman A.P.Govoni, Sales
Management Prentile-Hall of India pvt ltd 2006.
WEBSITEs:
www.sharpindustries.com
www.venturapumps.com