Renzoopush case study
Copyright ©2009 Renzoo Ltd, All rights Reserved
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Overview
Ragnarok is an online gaming portal in France that is owned and operated by Gravity Europe.
In order to promote the Ragnarok online portal and encourage a viral spread of promotional messages, Gravity Europe used RenzooPush technology to create a mobile marketing campaign and encourage users to send recommendations to their friends by motivating them with rewards.
RenzooPush 2009 – Gravity Europe: Ragnarok online case study
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About the Campaign
Goals of the Campaign: Increase the Ragnarok online brand awareness in
France and Belgium Increase the membership of the Ragnarok gaming
website Acquisitions of new opt-in mobile numbers that
could be used for future campaigns. Start buzz about the Ragnarok online gaming
portal. Increase loyalty among existing and new gaming
users through the campaign’s reward program
RenzooPush 2009 – Gravity Europe: Ragnarok online case study
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About the Campaign
The recipients of promotional messages received free downloads of Magma cartoon (gaming characters) on their mobile phone
Participants received an additional reward for forwarding the promo message to at least 5 of their friends - gaming coupons for Ragnarok iShop
The campaign was initiated by sending an initial push to opt-in numbers in the advertiser's database
A link to the campaign landing page was posted on the advertiser's corporate website
Email newsletters about the campaign was sent to existing customers
Campaign Slogan:
Recommend registration on Ragnarok games website and get rewarded!
RenzooPush 2009 – Gravity Europe: Ragnarok online case study
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A link was added on the website that motivated people to recommend Ragnarok website to their friends, and receive coupons for Ragnarok iShop!
How it was accomplished
RenzooPush 2009 – Gravity Europe: Ragnarok online case study
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1. In the campaign landing page the participant had to enter the number of the individuals whom they wished to send recommendations to
2. They also had to enter their own mobile number in order to authenticate themselves, and appear as the sender
How it was accomplished (2)
3. Here the participant could insert a personal message to the person they are sending the recommendation to
RenzooPush 2009 – Gravity Europe: Ragnarok online case study
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How it was accomplished (3)
Recipient(s) received an SMS message: An SMS came from a known number to the
recipient. This significantly increased the opening/response rate of promotional message by the receiver
The message contained info about the advertiser (Gravity Europe) – and the Ragnarok online gaming portal
An Additional link at the end of SMS message directed the recipient(s) to the mobile landing pages, with detailed info about the Ragnarok gaming portal and the campaign
The recipient had the option to send recommendations through web or mobile pages
RenzooPush 2009 – Gravity Europe: Ragnarok online case study
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How it was accomplished (4)
The recipients of the downloadable cartoon characters received an SMS with a link for downloading the content on their mobile phone
Participants that received coupons for the Ragnarok iShop received an SMS confirming the awarded prize for forwarding recommendations to their friends
The SMS message contained a voucher codes to redeem in the Ragnarok iShop
The participants had the option to opt-in (subscribe) to future Gravity Europe/Ragnarok campaigns, either through the web or mobile
RenzooPush 2009 – Gravity Europe: Ragnarok online case study
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Campaign Stats
Campaign Duration: 80 days
Campaign landing page visits: 8,065
No. of recommendations sent: 6,930
No. of recommendations delivered: 4,409 (63,62%)
No. of new opt-ins: 81
No. of mobile landing page reads:117
(2,65% of total delivered)
No. of further forwards from mobile: 6 (5,13%)
RenzooPush 2009 – Gravity Europe: Ragnarok online case study
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Campaign Stats (sent recommendations)
RenzooPush 2009 – Gravity Europe: Ragnarok online case study
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Campaign Stats (Landing page visits)
RenzooPush 2009 – Gravity Europe: Ragnarok online case study
For additional information please contact us:
7 People's Hall, 2 Olaf Street, London W11 4BEPhone: +44 203 2393 160 - [email protected] - www.renzoopush.com