Download - Remarkable Matters: The Art of Conversation
And when we talk to them, people are talking back.
Sometimes good, Sometimes bad, But talking none the less.
This isn’t just about putting a Facebook icon on every bit of work we do.
People may already be talking about our work, but it’s our job to give them a reason to talk to us and make the experience feel remarkable.
So what are we going to talk about today?
• Understanding social
• Who is doing it brilliantly and what does it mean for us?
• How we can make sure we’re doing it for our clients
Social has changed the way clients do business:
Consumers have the power to directly
affect a brand’s reputation
Creating a richer connection between consumer and brand
Brands can talk to these consumers on a mass scale
But also interact with individuals on a personal level
What’s the value for the brand’s audience?
It’s not just a case of build it and they will come, brands need to provide genuine value for their audience.
Think about the conversations they would be having.
Make sure the social idea works for the audience not just the brand, making their experience more remarkable.
So how should we be critiquing good social ideas?
Taken3 Particular Set Of Skills
https://www.youtube.com/watch?v=535J4gYXsxshttps://www.linkedin.com/in/bryanmillssecurity
We want to be talking with someone...not at them
Our communications typically talk at people, but when we follow-up with a social idea we need to be talking with them.
If they can get something they want out of our conversation, they’ll have a more remarkable experience.
We should all think real-time.
If something happens in the world that one of our brand’s audiences would
like to hear about, this could be an opportunity to
talk to the client.
To wrap this up...