Download - Reliance trends
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Reliance Trends
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Reliance Trends is fashion and accessories brand of Reliance Retail . Reliance Trends was set up in the year 2008 ,today it houses almost 100 brands across key markets in the country , owing approx 16 brands in the retail chain . It aims to offer good quality fashion at a remarkably low price.
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ObjectivesImplementing digital marketing strategy
• Reliance trends does not have an e-Commerce portal. It carries out it sales directly through the stores or through e-Commerce portals such as Myntra
• It has a good social media presence on facebook, pinterest , youtube and twitter.
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Reliance Trend has created a good presence on it’s facebook page . Various activities carried out by Reliance Trend’s facebook page are -
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Reliance Trends –FacebookOffering discounts to the consumers
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Reliance Trends –FacebookOrganizing Contests
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Reliance Trends –FacebookOffering Style tips
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Reliance Trends –FacebookIt also has various apps on Facebook . This one showcases Reliance trend’s spring summer collection
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Reliance Trends –FacebookThe store locator app helps the customers to find the store nearest to them
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A colorfull Youtube Page
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YOUTUBE
• Reliance Trends does a great blend of top of the line fashion with affordability. As a part of its digital strategy, it gets fashion bloggers to attend the event.
• RT also does videos on latest trends, summer/winter collection and on what celebrities are flaunting
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On Twitter
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Look who’s Tweeting
Reliance Trend’s official Twitter page
- Announces arrivals of new collections
- Introduces interesting picks and fashion items
- Gets people participating through contests
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Reliance Trend excessively advertises on various managed publishers such as hindustantimes.com, yahoo.com,etc to increase it’s brand visibility.
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Site takeoverRecently ,Reliance Trends advertised excessively on
hindustantime.com to increase it’s facebook likes and create a
good brand presence to increse walk ins.
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CTR recorded after few hours of the site takeover was around 0.7% , which is exceptionally good.
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A Reliance Trends Campaign was started on 78 managed publishers on 6 June 2014.
The main objective of this campaign was to create brand awareness ,increase brand visibility and store walk ins.
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Here are the recorded facebookstatistics for the campaign
Facebook likes significantly incresed after 6 June 2014 due to campaign which was Started across various websites
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From 17 May 2014 to 17 June 2014 the facebook page’s likes increased from 5,30,700 to 5,39,253
i.e. 8,553 likes
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From 6 June 2014 to 17 June 2014 Reliance Trends’ Facebookpage’s likes increased from 534,537 to 539,253 , i.e. 4,716 likes
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From 25th May 2014 to 5 June 2014 likes increased from 531,613 to 534,017 i.e. 2404 likes
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This chart compares the interactions of a Facebook page irrespective of the amount of
their Fans。The following formula is used for the calculation:
Calculation of the interaction rate
From 6 June 2014 to 17 June 2014 From 25 May 2014 to 5 June 2014
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Calculation of the Fan change rate
From 6 June 2014 to 17 June 2014 From 25 May 2014 to 5 June 2014
The Fan Change Rate allows you to analyze the relative change for Facebook Fans in percent.
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Calculation of the PTAT rate
From 6 June 2014 to 17 June 2014
Average People Talking About This ChartChart with the average of the number people talking about this for a specific time interval.
From 25 May 2014 to 5 June 2014
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Total Interaction
From 25 May 2014 to 5 June 2014
From 6 June 2014 to 17 June 2014
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Conclusion
• According to the statistics , the likes from 25th
May to 5th June increased by 2,404. However, the likes almost doubled to 4,716 from 6 June 2014 to 17th June 2014 。
• The interaction rate , the fan change rate , the PTAT rate and the total interaction all showed a significant rise
• Hence the campaign that started on 10 June 2014 was very effective 。