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3 by Reid Hoffman
THE 3 SECRETS OF
HIGHLY SUCCESSFUL
G R A D U A T E S
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My name is Reid Hoffmanand I’m an entrepreneurand investor.
Hi!
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I cofounded LinkedIn in 2003 with the mission of connecting the world’s
professionals to make them more PRODUCTIVE and SUCCESSFUL.
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I’ve heard the CAREER CONCERNS of students around the world...
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...from the millions of STUDENTS on LinkedIn...
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...to the super young ENTREPRENEURS
I've invested in...
BRIAN CHESKY
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...to the student leaders who read my book THE START-UP OF YOU.
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And I’ve noticed a COMMON career concern...
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THEY DON’T FEEL READY.
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College is supposed to prepare you for SURVIVING and THRIVING
in the world of work.
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But the world of work has CHANGED.
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Stable career paths are DISAPPEARING.
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COMPETITION can come from anywhere.
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And the world continues to CHANGE at a
relentless pace.
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If you are graduating, you may feel ANXIOUS.
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I want you to know THAT’S OKAY.
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That UNCERTAINTY you feel right now about your future—it won’t ever go away.
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In an ever-changing world, managing your career is a LIFELONG PROCESS.
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When I graduated from undergrad...
ME
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I thought I knew what I wanted to do.
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I was WRONG.
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I could NOT have predicted my career path.
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It even took me 15 YEARS to realize what I was doing had a name...
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E N T R E P R E N E U R S H I P
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Along the way, I've developed an eye for the patterns of SUCCESS and FAILURE.
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And there are at least THREE THINGS that successful professionals eventually
figure out about their careers.
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You WON’T find them in any of your textbooks.
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And your school DOESN’T teach them.
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And I’m sure you’d rather NOT wait 15 years to discover them.
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I want to share them with you today.
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31. Competition
2. Networks
3. Risk
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"How do I bring my DIFFERENT
INTERESTS together into a career?"
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"What should I do if I DON’T KNOW what I like?"
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"How do I choose between so many DIFFERENT PASSIONS?"
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All of these are variations of the CLASSIC CAREER QUESTION...
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"What should I DOwith my life?"
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But these are the
WRONG questions to ask.
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Among other things,these questions
focus the attention on
YOU
instead of the most important factor...
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E V E R Y O N E E L S E
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Many people WANT your dream job.
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For anything desirable, there's COMPETITION.
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To beat the competition, you need to develop a
COMPETITIVEADVANTAGE
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But what is a
made of?
COMPETITIVEADVANTAGE
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ASSETS
ASPIRATIONS
MARKET REALITIES
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Your ASSETS are what you have going for you now.
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Your ASPIRATIONS are where you might like to go in the future.
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And theMARKET REALITIESare what people will actually pay you for.
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The best career has you pursuing worthy ASPIRATIONS, using your ASSETS, while navigating the MARKET REALITIES.
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Another CLASSIC QUESTION you may struggle with...
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"How do I make a POSITIVE DIFFERENCE in the world?"
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You may think that you, as a RECENT GRADUATE with LIMITED WORK EXPERIENCE, don’t have much to offer.
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In fact, your
EXISTING ASSETS
have value, too.
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You’ll be surprised how valuable your existing skills and
connections are to those who
DON’T HAVE THEM.
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Just ask others: “HOW CAN I HELP?”
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You'll learn to understand what OTHER PEOPLE’S NEEDS are.
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Fulfill needs. Solve problems. And you CHANGE THE WORLD.
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31. Competition
2. Networks
3. Risk
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In college, you had dorms, student organizations, classes...
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Building relationships was EASY.
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But in the real world, you have to learn to PROACTIVELY build your network.
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Relationships matter because every job boils down to interacting with PEOPLE.
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PEOPLE control resources, opportunities, and information.
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Opportunities do DO NOT FLOAT like clouds in the sky.
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They're attached to PEOPLE.
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If you're looking for an OPPORTUNITY, you're really looking for a PERSON.
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The people you spend time with shape WHO YOU ARE and WHO YOU BECOME.
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The fastest way to change yourself is to hang out with people who are ALREADY THE WAY YOU WANT TO BE.
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The best way to meet new people is via THE PEOPLE YOU ALREADY KNOW.
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You may not think you know THE RIGHT PEOPLE.
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Your existing network is
BIGGER
than you think.
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If you’re connected to a couple hundred people on LinkedIn,
you’re actually at the center of a network MORE THAN 2 MILLION PEOPLE STRONG.
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In other words, it’s likely that
SOMEONE YOUALREADY KNOW
knows someone who could help you.
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This is the
POWERof the extended network.
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31. Competition
2. Networks
3. Risk
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Our education system penalizes students for MAKING MISTAKES.
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But in the real world, you don't know what the best plan is until you
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And making mistakes is part of that
LEARNING PROCESS.
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Learn by DOING.
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Not sure if you can break into the pharmaceutical industry?
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Spend six months interning at Pfizer making connections and SEE WHAT HAPPENS.
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Curious whether MARKETING or PRODUCT DEVELOPMENT
is a better fit than what you currently do?
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If you work in a company where those functions exist, offer to HELP OUT for free.
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That’s exactly WHAT I DID at Apple, my first job after grad school.
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Whatever the situation, ACTIONS, not plans,generate useful lessons.
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ACTIONS help you discover where you want to go and how to get there.
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In college, the MOST SUCCESSFUL STUDENTS make the FEWEST MISTAKES.
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But the MOST SUCCESSFUL PROFESSIONALS
learn to take INTELLIGENT RISKS.
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You may assume that you get career stability by MINIMIZING RISK.
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Ironically, in a changing world, PLAYING IT SAFE is one of the riskiest things you can do.
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Rather than avoid risk, TAKE INTELLIGENT RISKS.
It will give you a competitive edge.
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For example, do not dismiss jobs that PAY LESS IN CASH butoffer TREMENDOUS LEARNING.
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Prioritize plans that offer the best chance at LEARNING about yourself and the world.
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Do not dismiss a career pathjust because you keep hearing
HOW RISKY IT IS.
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It probably isn’t as risky as most believe, which means there’s LESS COMPETITION
for landing the opportunity.
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In these opportunities, the WORST-CASE SCENARIO
tends to be survivable.
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When the worst case means getting fired, losing a little bit of
time or money, or experiencing
some discomfort,IT IS A RISK YOU SHOULD
BE WILLING TO TAKE.
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If the worst-case scenario is the serious tarnishing of your reputation, loss of all your
economic assets, or something otherwise career-ending, DON’T ACCEPT THAT RISK.
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There will always be UNCERTAINTY about career opportunities and risks.
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The best opportunities are frequently the ones with the MOST QUESTION MARKS.
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When it’s not clear how something will play out, many people AVOID IT ALTOGETHER.
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Take intelligent risks and you will find THE OPPORTUNITIES THAT OTHERS MISS.
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So, CONGRATULATIONS on the hard work you’ve put into your education thus far,
but your learning has just begun.
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Graduation is NOT the end of learning.
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We are all WORKS-IN-PROGRESS.
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Each day presents an opportunity to LEARN MORE , DO MORE , BE MORE
in our lives and careers.
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In the world of work, EVERY DAY IS EXAM DAY.
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If you’re not GROWING,
you’re CONTRACTING.
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If you’re not moving FORWARD, you’re moving BACKWARD.
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Develop your COMPETITIVEADVANTAGE.
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Build your NETWORK.
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And take INTELLIGENT
RISKS.
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If not now, when?
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READ THE BOOKAND TRANSFORM YOUR CAREER
Click Here
TO LEARN MORE