![Page 1: Regional Litter Prevention A Campaign that Works ...Regional Litter Prevention A Campaign that Works Hannah Seligmann June 13, 2018 Stormwater + Litter Workshop. Alice Ferguson Foundaon](https://reader033.vdocuments.us/reader033/viewer/2022051914/60053fedf273f875d46584f3/html5/thumbnails/1.jpg)
Environmental Education on the Potomac
Regional Litter Prevention A Campaign that Works
June 13, 2018 Hannah Seligmann
Stormwater + Litter Workshop
![Page 2: Regional Litter Prevention A Campaign that Works ...Regional Litter Prevention A Campaign that Works Hannah Seligmann June 13, 2018 Stormwater + Litter Workshop. Alice Ferguson Foundaon](https://reader033.vdocuments.us/reader033/viewer/2022051914/60053fedf273f875d46584f3/html5/thumbnails/2.jpg)
AliceFergusonFounda0on
2
Mission:Toconnectpeopletothenaturalworld,sustainableagriculturalprac0ces,andtheculturalheritageoftheirlocalwatershedthrougheduca0on,stewardship,andadvocacy.
AliceFergusonFounda2on
![Page 3: Regional Litter Prevention A Campaign that Works ...Regional Litter Prevention A Campaign that Works Hannah Seligmann June 13, 2018 Stormwater + Litter Workshop. Alice Ferguson Foundaon](https://reader033.vdocuments.us/reader033/viewer/2022051914/60053fedf273f875d46584f3/html5/thumbnails/3.jpg)
LivingBuildingChallengeCer0fica0on
3
CafritzEnvironmentalEduca0onCenter,AccokeekMaryland
AliceFergusonFounda2on
![Page 4: Regional Litter Prevention A Campaign that Works ...Regional Litter Prevention A Campaign that Works Hannah Seligmann June 13, 2018 Stormwater + Litter Workshop. Alice Ferguson Foundaon](https://reader033.vdocuments.us/reader033/viewer/2022051914/60053fedf273f875d46584f3/html5/thumbnails/4.jpg)
TrashFreePotomacWatershedIni0a0ve
4
StrawCount,Maryland
AliceFergusonFounda2on
![Page 5: Regional Litter Prevention A Campaign that Works ...Regional Litter Prevention A Campaign that Works Hannah Seligmann June 13, 2018 Stormwater + Litter Workshop. Alice Ferguson Foundaon](https://reader033.vdocuments.us/reader033/viewer/2022051914/60053fedf273f875d46584f3/html5/thumbnails/5.jpg)
CommunityBasedSocialMarke0ng
1. SelectBehavior
2.Iden0fyBarriersandBenefits3.DevelopStrategies4.PilotandEvaluate5.BroadScaleImplementa0on
5AliceFergusonFounda2on
![Page 6: Regional Litter Prevention A Campaign that Works ...Regional Litter Prevention A Campaign that Works Hannah Seligmann June 13, 2018 Stormwater + Litter Workshop. Alice Ferguson Foundaon](https://reader033.vdocuments.us/reader033/viewer/2022051914/60053fedf273f875d46584f3/html5/thumbnails/6.jpg)
1.SelectaBehavior
6AliceFergusonFounda2on
![Page 7: Regional Litter Prevention A Campaign that Works ...Regional Litter Prevention A Campaign that Works Hannah Seligmann June 13, 2018 Stormwater + Litter Workshop. Alice Ferguson Foundaon](https://reader033.vdocuments.us/reader033/viewer/2022051914/60053fedf273f875d46584f3/html5/thumbnails/7.jpg)
2.Iden0fyBarriersandBenefits• 77%ofthepublicdonotknowwhathappenstotrashonthestreet.
• ThoughallsurveyrespondentslivewithinthePotomacRiverWatershed,57%ofthemdonotknowthat.
7
PotomacRiverWatershed
AliceFergusonFounda2on
![Page 8: Regional Litter Prevention A Campaign that Works ...Regional Litter Prevention A Campaign that Works Hannah Seligmann June 13, 2018 Stormwater + Litter Workshop. Alice Ferguson Foundaon](https://reader033.vdocuments.us/reader033/viewer/2022051914/60053fedf273f875d46584f3/html5/thumbnails/8.jpg)
KnowtheAudience• 8%admittoliUering• 20%knowsomeonewholiUers• 39%seesomeoneliUersome0mes
oroXen• 17%ofadmiUedliUerersare
underagethirty.• 25%ofallmenunder30li:er
foodwrappers.
8AliceFergusonFounda2on
![Page 9: Regional Litter Prevention A Campaign that Works ...Regional Litter Prevention A Campaign that Works Hannah Seligmann June 13, 2018 Stormwater + Litter Workshop. Alice Ferguson Foundaon](https://reader033.vdocuments.us/reader033/viewer/2022051914/60053fedf273f875d46584f3/html5/thumbnails/9.jpg)
Ra0onaleforLiUering
9
Ifthereisnotrashcannearby,orthetrashcanisfull,thenleavingtrashonthegroundisnotliUering.Oncetrashisontheground,evenifitjustfelloutoftheirhands,admiUedliUerersdonotwanttotouchitagainbecausetheyfinditdirty.PeopleliUermoreinareasthathaveexis0ngliUer,orwheretheydonotsenseneighborhoodprideorselfworth.ThereareplacestheywouldnotliUerorstopandthinkbeforeliUering,liketheNa0onalMall,aworshiphouse,orschool.
AliceFergusonFounda2on
![Page 10: Regional Litter Prevention A Campaign that Works ...Regional Litter Prevention A Campaign that Works Hannah Seligmann June 13, 2018 Stormwater + Litter Workshop. Alice Ferguson Foundaon](https://reader033.vdocuments.us/reader033/viewer/2022051914/60053fedf273f875d46584f3/html5/thumbnails/10.jpg)
ListentotheCommunity
Imagesmustfeelauthen0ctothelocalaudience.
10
NorthPointHighSchoolStudents,NOAAOceanGuardianSchool
AliceFergusonFounda2on
![Page 11: Regional Litter Prevention A Campaign that Works ...Regional Litter Prevention A Campaign that Works Hannah Seligmann June 13, 2018 Stormwater + Litter Workshop. Alice Ferguson Foundaon](https://reader033.vdocuments.us/reader033/viewer/2022051914/60053fedf273f875d46584f3/html5/thumbnails/11.jpg)
ListentotheCommunity
11AliceFergusonFounda2on
![Page 12: Regional Litter Prevention A Campaign that Works ...Regional Litter Prevention A Campaign that Works Hannah Seligmann June 13, 2018 Stormwater + Litter Workshop. Alice Ferguson Foundaon](https://reader033.vdocuments.us/reader033/viewer/2022051914/60053fedf273f875d46584f3/html5/thumbnails/12.jpg)
3.DevelopStrategies
12
SteveRaabe(2014)FindingsandRecommenda.onsfromLi2eringFocusGroups.OpinionWorks.
AliceFergusonFounda2on
![Page 13: Regional Litter Prevention A Campaign that Works ...Regional Litter Prevention A Campaign that Works Hannah Seligmann June 13, 2018 Stormwater + Litter Workshop. Alice Ferguson Foundaon](https://reader033.vdocuments.us/reader033/viewer/2022051914/60053fedf273f875d46584f3/html5/thumbnails/13.jpg)
Community-BasedOrganizing
13
AliceFergusonFounda2on
![Page 14: Regional Litter Prevention A Campaign that Works ...Regional Litter Prevention A Campaign that Works Hannah Seligmann June 13, 2018 Stormwater + Litter Workshop. Alice Ferguson Foundaon](https://reader033.vdocuments.us/reader033/viewer/2022051914/60053fedf273f875d46584f3/html5/thumbnails/14.jpg)
4.PilotandEvaluate
14AliceFergusonFounda2on
![Page 15: Regional Litter Prevention A Campaign that Works ...Regional Litter Prevention A Campaign that Works Hannah Seligmann June 13, 2018 Stormwater + Litter Workshop. Alice Ferguson Foundaon](https://reader033.vdocuments.us/reader033/viewer/2022051914/60053fedf273f875d46584f3/html5/thumbnails/15.jpg)
ACampaignthatWorks
15
0.0%
0.4%
0.8%
1.2%
1.6%
PreCampaign
PostCampaign
40%
0.0%
0.4%
0.8%
1.2%
30%LiUeringRa
te
LiUeringRa
te
AliceFergusonFounda2on
![Page 16: Regional Litter Prevention A Campaign that Works ...Regional Litter Prevention A Campaign that Works Hannah Seligmann June 13, 2018 Stormwater + Litter Workshop. Alice Ferguson Foundaon](https://reader033.vdocuments.us/reader033/viewer/2022051914/60053fedf273f875d46584f3/html5/thumbnails/16.jpg)
CommunityBasedSocialMarke0ng
16
DevelopStrategies
PilotandEvaluate
Broad-scaleImplementa0onSelectBehavior
Iden0fyBarriersandBenefits
McKenzie-Mohr, D. (2014). Fostering sustainable behavior: an introduction to community-based social marketing. Gabriola Island, BC: New Society .
AliceFergusonFounda2on
![Page 17: Regional Litter Prevention A Campaign that Works ...Regional Litter Prevention A Campaign that Works Hannah Seligmann June 13, 2018 Stormwater + Litter Workshop. Alice Ferguson Foundaon](https://reader033.vdocuments.us/reader033/viewer/2022051914/60053fedf273f875d46584f3/html5/thumbnails/17.jpg)
5.BroadScaleImplementa0on
17AliceFergusonFounda2on
PeopleEngagedin2017:
5,430adults
3,468youth(lessthan18)
MaterialDistribu0onin2017:
379yardsigns
815reusablebags
43liUercans
414campaignposters
![Page 18: Regional Litter Prevention A Campaign that Works ...Regional Litter Prevention A Campaign that Works Hannah Seligmann June 13, 2018 Stormwater + Litter Workshop. Alice Ferguson Foundaon](https://reader033.vdocuments.us/reader033/viewer/2022051914/60053fedf273f875d46584f3/html5/thumbnails/18.jpg)
5.BroadScaleImplementa0on
18
BehavioralObservationSitesinWards1- 8
LegendObservationSite
0 2 4miles
AliceFergusonFounda2on
![Page 19: Regional Litter Prevention A Campaign that Works ...Regional Litter Prevention A Campaign that Works Hannah Seligmann June 13, 2018 Stormwater + Litter Workshop. Alice Ferguson Foundaon](https://reader033.vdocuments.us/reader033/viewer/2022051914/60053fedf273f875d46584f3/html5/thumbnails/19.jpg)
Conclusion:BuildingaMovement
19AliceFergusonFounda2on