Riza Atiq Abdullah Bin RahmatUniversiti Kebangsaan Malaysia(The National University of Malaysia)
Reducing Road Accident through Multi Sectoral PartnershipTraffic Safety: National Partnership and Corporate
Social Responsibility
1-3 Muharram 1435 H- 4-6 November 2013 Damman, KSA
Road Safety Audit(introduced in 1998)
• Stage 1: planning stage, • Stage 2: preliminary design stage, • Stage 3: detail design stage• Stage 4: pre-opening stage• Stage 5: post-opening stage (including existing
road)
Haddon MatrixPhase Human Factors Vehicles and
Equipment Factors
Environmental Factors
Pre-crash (Crash Prevention)
InformationAttitudesImpairmentPolice enforcement
RoadworthinessLightingBreakingSpeed management
Road design and layoutSpeed limitsPedestrian facilities
Crash (Injury prevention during crash)
Use of restraintsimpairments
Occupant restraintsOther safety devicesCrash-protection design
Crash-protective roadside objects
Post-crash (Life sustaining)
First-aid skillsAccess to medics
Ease to accessFire risk
Rescue facilitiesCongestion
Example based on an Express bus accident in 2007 at Bukit Gantang
Actions Reasons By
Guard rail design to be improved
All guardrail posts were uprooted
PWD, Highway Concessioners (Toll operator)
Bus design to be improved Bus roof and seats were totally dismantled
Bus builder
Driver was too tired. Management of bus companies to be improved
No brake mark. Most likely the driver fell asleep
Licensing Department and bus operators
Development of Safety & Health Environment code of practice
Only oil companies have internal code of practice for their fleet
MIROS, all fleet operators
Improve speed enforcement
Most likely the bus was travelling more than 90 km/h
Traffic Police
Example based on an Express bus accident in 2007 at Bukit Gantang
• SHE Code of Practice (Safety, health environment or safe heaven environmnet) – Developed togeher with oil companies and fleet operators
• Upgrading of guard rail standard by Tol Highway Operators from TL2 to TL3
Express Bus accident in 2007 at Jelapang Toll
Adoption of Regulation 80 UN-ECE for seat design – after discussion with bus builders
7 killed on the spot and 28 injured
UNECE = United Nations Economic Commission for Europe
Multi Sectoral Partnership Model
Road Accidents
EnforcementResearch
organizations Road
authorities
Transport Authorities
Automobile association Paramedic
and hospital
Emergency teams
Fleet operatorsInsurance
Companies
Road Safety Council
Ministries(Laws and policies)
Government Departments(Standards, code of practices,
specification)
NGOs(Advocacies)
Private companies(Campaign and education)
Working in silos
Cartoon originally copyrighted by the authors; G. Renee Guzlas, artisthttp://www.nature.com/ki/journal/v62/n5/fig_tab/4493262f1.html
Outcomes
John Godfrey Saxe's ( 1816-1887) version of the famous Indian legendhttp://www.noogenesis.com/pineapple/blind_men_elephant.html
Interactions
Road Safety Department
Malaysian Institute of Road Safety Research (MIROS)
Private Companies
• Insurance companies
Oil Companies
Car and motorcycle companies
Tires companies
Advertising Companies
Road safety intervention and
activities
Government Agencies
Ministry of Public Works
Malaysian Highway Authorities
Public Work Department
Ministry of Transport
Road Transport Department
Land Public Transport Commission
Local Authorities
Ministry of Education
Universities and Schools
Royal Malaysian Police
NGO
Friend of Road Safety
Friend of Traffic Club
Automobile Association of Malaysia (AAM)
Driver’s Association
Planning Stage
Implementation Stage
Road Safety Council
Communities
Government: Road Authorities• Road safety audit• Improving road conditions• Specification of road and its’ furniture
NGO
• Road Safety Council – Coordinating road safety activities at state level.
• Train and give allowances to traffic warden
Potential Private Sector Interventions Enabling Framework On the Ground Delivery
Safety Culture, rules & Standard
Management Funding Awareness Raising Training and capacity building
Product Development & Distribution
Infrastructure Adaptation
Core Business Company policies requiring personnel to practice safe driving (SHE)
Identify leaders within the company to drive safety culture
Part of core business
Training company personnel on importance of safety as part of corporate culture.
Fleet driver training;Educate business partners along the supply chain
Safety futures embedded in vehicle
Road markers, safety signage
Community investment
Community safe driving campaigns seatbelt and child seat
Encourage managers to engage with organization to share business skills
Donation for training and awareness campaign
Engage in safe driving campaign, engage in schools
Donating expertise and products
Donate materials (reflective materials) to schools and high impact areas
Enable technical employees to donate time to engage with other expert to create infrastructure adaptation solution
Policy dialog and Rule making
Encourage vehicle and road worthiness standards, encourage anti-corruption campaigns and law enforcement
Identify relevant legal and policy bodies related to road safety and engage in local capacity building
- Policy maker education on health and economic impact
Encouragement of anti-corruption and law enforcement
Engage in policy dialog on safe technologies
Encourage rigorous assessment of current state of roads
Insurance Companies
• Giving away – safety helmet– Reflective sticker– Child safety seat
• Employees become trained safety ambassadors
• Road safety awareness campaigns in schools and universities
• Sponsoring research in road safety
Car Manufacturer• Free inspection• Giving away back seat belt• Save Drive Training• Road safety campaign at schools• Sponsoring road safety research (car design) • Voluntarily send their car for crash test
Car Manufacturer
Proton former MD giving away goodies
In 2011, Proton and Produa gave 225,930 and 289,842 back seat belts
Safe drive training for young drivers
Winners of the Perodua Junior Safety Squad Contest
The contest challenges school children aged between 10 and 12 years old to come up with a scrap book of road safety ideas. For each idea, each team must come up with a hazard scenario as well as the solution for that scenario. These ideas can be in the form of pictures, artwork and short essays. Source: Produa
Motorcycle Manufacturer
http://ohartis.com/2013/12/gambar-kemalangan-maut-di-senawang-melibatkan-enam-kenderaan/
http://www.harianblogger.com/6-gambar-kemalangan-ngeri-superbike-ducati-monster-terputus-dua-di-ulu-yam/
http://duniaitu.blogspot.com/2014/01/penunggang-motosikal-maut-cuba-elak.html
http://suarabawahtanah.com/2012/04/18/remaja-nyaris-maut-motosikal-dirempuh-kereta/
Oil Company fuelling 50 St John Ambulance Malaysia’s vehicles for their 24-
hour highway emergency service during this festive season
Advertising Companies• Design and construct Pedestrian Bridge in
return of exclusive right to put advertisement panel
Community based
• Community in a school neighborhood• Main concept: from the people for the people• MIROS has developed framework, code of
practice and guideline • Started from Putrajaya
Ops Selamat(Safe Operation – 2 weeks)
Police
NGOs
RTD
Oil Companies Licensing
Board
Car Manufactures
Motorcycle Manufactures
Tires Manufactures
Insurance Companies
Work together during festive seasons Reduced death from 350 to 200
Army medic corp