Download - Redbull Rough Draft 2
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Severn Bailey - Daniel Berzen - Marlee Baxter - Michelle Alexander - Kevin Bennie By:
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IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion
Celebrity Endorsements
• First energy Drink to market 1987
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IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion
Product Line
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IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion
Target Market
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IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion
Segmenting the Market
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IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion
Advertising
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IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion
Competitors
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IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion
Celebrity Endorsements
• Red Bull sponcers hundreds of athletes and teams of extreme sports
• largest part of red bulls marketing budget
• Large reach through branding
• Fans create attachments and bonds
• Consumers associate their best performance with the product
• Strengthens Brand affiliation with Athletic Performance
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Video Goes here
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IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion
Product Placement
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IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion
Consumer Imagery and Brand Equity
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IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion
Word of Mouth
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IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion