A SUCCESSFUL LANDINGFORRED BULL

THE MEDIA IMPACT BETWEEN 9TH - 16TH OCTOBER ACROSS EU5

51%134 157PUBLICATIONS

ABOUT THE EVENT

130 000TWEETS

ZOOM FOR UK

2 359BLOG POSTS

1 798MEDIA ARTICLES

46 317TWEETS

179BLOG POSTS

220ARTICLES

40 298AUTHORS

73BLOGS

48MEDIA

1 544VERY INFLUENTIAL

AUTHORS

83 920 562TOTAL

FOLLOWERS

6VERY INFLUENTIAL

AUTHORS

44% 51% 18%

HISTORY OF THE RED BULL PUBLICATIONS

AN EXCITING BUZZ

(UK, GERMANY, FRANCE, ITALY AND SPAIN)

PERCENTAGE OF RED BULLMENTIONS WITHINPUBLICATIONS

BLOGS TWITTER MEDIA

ON SOCIAL NETWORKS

2 WAVES OF PUBLICATIONS

2011

2012

2010

FEBRUARYA tweet mentions the resumption of the project. Average of 1 tweet per day

SEPTEMBERResumption of Facebook postings

1 OCTOBER TO 16 OCTOBERSeveral tweets per day, with 67 tweets on D-Day!

JANUARY1st publication on Twitter #Red Bull Stratos, average of 2 tweets per week

MAYCreation of Red Bull Stratos Facebook page

OCTOBEROn Twitter, Red Bull announces the end of the project because of a lawsuit

NO PUBLICATIONS

252 000FOLLOWERS

785 000FOLLOWERS

TWITTER RED BULL

TWITTER RED BULLSTRATOS

LIKESOF TOTAL VIEWSON THEIR CHANNEL

780 000FOLLOWERS

32MILLION416

MILLION

FAN PAGE RED BULL

0

50

01/10/2012 Cancellation of the 1st jumpbecause of the weather

Amount ofpublications

16/10/2012

100

150

200