![Page 1: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/1.jpg)
#Reblog for Good
Creating and Curating Your
Nonprofit Tumblr
Kate Tkacik
Foundation Center-San Francisco
thelifeguardlibrarian.tumblr.com
#tumblrtalk
![Page 3: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/3.jpg)
tumblr?!
• Founded 2007 by David Karp– acquired by Yahoo in 2013
• 225+ million blogs*
• “the best baby Twitter and Wordpress didn’t know they had”
• Creative, visually-engaging, diverse
*http://www.tumblr.com/about
3/10/2015 #tumblrtalk
![Page 4: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/4.jpg)
tumblr types
3/10/2015 #tumblrtalk
![Page 5: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/5.jpg)
tumblr types
3/10/2015 #tumblrtalk
![Page 6: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/6.jpg)
tumblr types
• Artists
• Designers
• Lifestyle
• Authors
• Educators
• Students!
• Journalists
• Allies/Advocates/Activists
3/10/2015 #tumblrtalk
![Page 7: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/7.jpg)
tumblr types
• 50% of users are between 18-34*
• Equally divided between men & women*
• Average user spends 14 minutes on tumblrper visit (more than Facebook)*
*Why 2013 is the Year You Need to Get Serious About Tumblr, Forbes, Jan 2013
*5 Facts about Tumblr, Pew Research, May 2013
*http://mashable.com/2013/04/17/users-stay-longer-on-tumblr-than-facebook/
3/10/2015 #tumblrtalk
![Page 8: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/8.jpg)
tumblr types
• Personal blogs
• Organization/institution blogs
• Art/production blogs
• Meme-based/single-focus blog
– Maddieonthings.tumblr.com
– Realgrumpycat.tumblr.com
3/10/2015 #tumblrtalk
![Page 9: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/9.jpg)
tumblr types
• Tumblr is a collection of communities of bloggers
– Local
– Fandoms
– Professions
– Movements/advocacy
• Communities organize around #tags and memes
3/10/2015 #tumblrtalk
![Page 10: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/10.jpg)
tumblr types
• Content balance is different for every tumblr
– Created content vs curated content
3/10/2015 #tumblrtalk
![Page 11: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/11.jpg)
why tumblr 4 nonprofits?
• “Tumblr is kind of like a gateway drug for activism.”
• 64 percent of users say that they care about social causes and look into them on Tumblr
• Potential for virality
*Millennials and the Age of Tumblr Activism, NYTimes, Dec. 2014 (http://www.nytimes.com/2014/12/21/style/millennials-and-the-age-of-tumblr-activism.html?_r=0)
3/10/2015
![Page 12: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/12.jpg)
getting started
3/10/2015 #tumblrtalk
![Page 13: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/13.jpg)
customize
3/10/2015 #tumblrtalk
![Page 14: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/14.jpg)
customize
• Remember you can always make changes to your blog—pick something you like and get posting
• You can link twitter, RSS, other social media widgets & Google analytics
3/10/2015 #tumblrtalk
![Page 15: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/15.jpg)
customize
• Use custom domain (https://www.tumblr.com/docs/en/custom_domains):
3/10/2015
![Page 16: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/16.jpg)
FOLLOW
• The first rule of tumblr is FOLLOW
3/10/2015 #tumblrtalk
![Page 17: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/17.jpg)
FOLLOW
3/10/2015 #tumblrtalk
![Page 18: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/18.jpg)
follow & search
3/10/2015
• tumblr.com/explore• See also: tumblr.com/2014 • tumblr.com/spotlight
#tumblrtalk
![Page 19: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/19.jpg)
follow & engage
• “likes” act as a bookmark as well as engagement tool
• “reblogs” will repost content to your blog
• “replies” have to be allowed—enable replies in your settings
3/10/2015 #tumblrtalk
![Page 20: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/20.jpg)
post!
• Posting is so easy. I promise.
3/10/2015 #tumblrtalk
![Page 21: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/21.jpg)
post!• Post using bookmarklet or mobile apps (tumblr.com/apps)
3/10/2015 #tumblrtalk
![Page 22: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/22.jpg)
post!
• Each post style includes a variety of ways to note source content—best practice with reblogs is to keep original blogger’s metadata & comments
3/10/2015 #tumblrtalk
![Page 23: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/23.jpg)
tags
• Tags are the metadata you apply to your post which will organize your content both within your individual blog and within the tumblr tag results (first 7 tags applied within tumblr)
• Relevant tags: #nonprofits, #charities, whatever is subject specific to your cause (i.e. education)
3/10/2015 #tumblrtalk
![Page 24: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/24.jpg)
tags
• When you add tags to your post here:
3/10/2015 #tumblrtalk
![Page 25: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/25.jpg)
tags• Your post will also show up here (in addition to your blog page
& your followers’ dashboard):
3/10/2015 #tumblrtalk
![Page 26: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/26.jpg)
tags
• Like following, track ALL the tags, including your name/blog name
• You can track any tag/term
• Tracked tags will automatically appear when you put your cursor into the search bar
3/10/2015 #tumblrtalk
![Page 27: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/27.jpg)
Tagsex: tumblr.com/tagged/nonprofits
3/10/2015
http://unwrapping.tumblr.com/post/64992950643/using-old-tag-search
#tumblrtalk
![Page 28: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/28.jpg)
assess
3/10/2015
• Tumblr includes built in analytics• You can also link Google analytics by adding the Google-generated ID
and code from your customization page
#tumblrtalk
![Page 29: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/29.jpg)
ready to tumblr!
3/10/2015 #tumblrtalk
![Page 30: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/30.jpg)
…Ok, I signed up. But I don’t get it. I just don’t.
3/10/2015 #tumblrtalk
![Page 31: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/31.jpg)
balancing content
• It’s up to you—but make it YOUR tumblr
• Even if you’re running your nonprofit’s tumblr, remember to keep a personality
• Share a selfie or fandom affiliation
• 2:1 curated to created content
3/10/2015 #tumblrtalk
![Page 32: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/32.jpg)
learn the culture
3/10/2015
• See a #tag/meme/abbreviation you don’t understand? • Knowyourmeme.com• Urbandictionary.com
#tumblrtalk
![Page 33: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/33.jpg)
…What’s with all the porn and f*ckyeahs?
#NSFW
3/10/2015 #tumblrtalk
![Page 34: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/34.jpg)
it’s still the Internet
3/10/2015 #tumblrtalk
![Page 35: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/35.jpg)
3/10/2015
fuckyeahyellow vs fuckyeahlgbthistory
#tumblrtalk
![Page 36: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/36.jpg)
Ok, I’m trying!
…Why don’t I have any followers?
• Your content isn’t tumblr-y
• Get feedback from users you know
• Follow others & introduce yourself
• Use your brand logo on homepage & thumbnail
3/10/2015 #tumblrtalk
![Page 37: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/37.jpg)
Ok, I’m trying!
…Why aren’t my posts getting any action?
• Use TAGS• Consider timing• Keep it general• Mimic successful posts• Keep it ~*VISUAL*~• Have you used GIFs?• Create a cache of clickbait
3/10/2015 #tumblrtalk
![Page 38: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/38.jpg)
the inexplicable internet
3/10/2015 #tumblrtalk
![Page 39: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/39.jpg)
Ok, I’m trying!
…How do I reach my targeted audience?
• Remember to keep a general audience until you have some traction
• Carefully seek out tags relevant to your location/community (ex. #nonprofits, #education, #artistsontumblr
• Sponsor posts: tumblr.com/business
3/10/2015 #tumblrtalk
![Page 40: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/40.jpg)
Ok, I’m trying!
…What’s the best way to ‘chat’?
• Enable replies
• Utilize your ask box (/ask)
• Move discussion offline
3/10/2015 #tumblrtalk
![Page 41: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/41.jpg)
Ok, I’m trying!
• Tumblr will only work for you/your brand if you enjoy tumblr
• If Twitter/Facebook are already working for you, USE THEM
• Use your queue
• Divide responsibility or find the staff member who’s already tumbln’
3/10/2015 #tumblrtalk
![Page 42: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/42.jpg)
you got this
3/10/2015 #tumblrtalk
![Page 43: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/43.jpg)
tumblrs to dig
• smithsonianmag.tumblr.com
• pewresearch.tumblr.com
• Gay, Lesbian, Straight Education Network: glsen.tumblr.com
• Natural Resources Defense Council: nrdc.tumblr.com
3/10/2015
![Page 44: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/44.jpg)
Resources
• 12 Must-Follow Nonprofits on Tumblr (http://www.nptechforgood.com/2015/01/19/12-must-follow-nonprofits-on-tumblr/)
• Millennials in the Age of Tumblr Activism (http://www.nytimes.com/2014/12/21/style/millennials-and-the-age-of-tumblr-activism.html?_r=0)
• “How to Make a GIF in 5 Easy Steps,” Gizmodo, online, Sept 2012 (http://gizmodo.com/5941436/how-to-make-a-gif-
in-five-easy-steps)
3/10/2015 #tumblrtalk
![Page 45: Reblog for Good: An Intro to Tumblr for Nonprofits](https://reader031.vdocuments.us/reader031/viewer/2022032420/55a5ae6d1a28abe3578b4581/html5/thumbnails/45.jpg)
contact
Kate Tkacik
Foundation Center-San Francisco
thelifeguardlibrarian.tumblr.com
Twitter: @lifegdlibrarian
3/10/2015