![Page 1: Real time marketing lessons from Suncorp. One company. Many brands 8.5 million customers Touch 40% of adult Australians Banking Insurance Wealth](https://reader035.vdocuments.us/reader035/viewer/2022070400/56649f135503460f94c26a2d/html5/thumbnails/1.jpg)
Real time marketing lessons from Suncorp
![Page 2: Real time marketing lessons from Suncorp. One company. Many brands 8.5 million customers Touch 40% of adult Australians Banking Insurance Wealth](https://reader035.vdocuments.us/reader035/viewer/2022070400/56649f135503460f94c26a2d/html5/thumbnails/2.jpg)
One company. Many brands
8.5 million customers
Touch 40% of adult Australians
Banking Insurance Wealth
![Page 3: Real time marketing lessons from Suncorp. One company. Many brands 8.5 million customers Touch 40% of adult Australians Banking Insurance Wealth](https://reader035.vdocuments.us/reader035/viewer/2022070400/56649f135503460f94c26a2d/html5/thumbnails/3.jpg)
![Page 4: Real time marketing lessons from Suncorp. One company. Many brands 8.5 million customers Touch 40% of adult Australians Banking Insurance Wealth](https://reader035.vdocuments.us/reader035/viewer/2022070400/56649f135503460f94c26a2d/html5/thumbnails/4.jpg)
Real Time MarketingWhat we have today
Interaction Collect data Store Analyse Decision Next
interaction
Latency of days to weeks
Transactional Structured Constrained capacity
Manual Batched Authenticated customer
![Page 5: Real time marketing lessons from Suncorp. One company. Many brands 8.5 million customers Touch 40% of adult Australians Banking Insurance Wealth](https://reader035.vdocuments.us/reader035/viewer/2022070400/56649f135503460f94c26a2d/html5/thumbnails/5.jpg)
Some hype pushed by vendors
Structured to unstructured
Think table driven to algorithm driven
Super big data not needed
Big DataOur take on it
![Page 6: Real time marketing lessons from Suncorp. One company. Many brands 8.5 million customers Touch 40% of adult Australians Banking Insurance Wealth](https://reader035.vdocuments.us/reader035/viewer/2022070400/56649f135503460f94c26a2d/html5/thumbnails/6.jpg)
If RTM is not new...What has changed?
“ACT NOW!”
![Page 7: Real time marketing lessons from Suncorp. One company. Many brands 8.5 million customers Touch 40% of adult Australians Banking Insurance Wealth](https://reader035.vdocuments.us/reader035/viewer/2022070400/56649f135503460f94c26a2d/html5/thumbnails/7.jpg)
Real Time MarketingWhat we need tomorrow
Interaction Collect data Store Analyse Decision Next
interaction
Latency of milliseconds to hours
Transactional Structured
Behavioural Interaction In & out of
system
Unstructured
Unconstrained capacity
Machine learning
Real time Near real
time
Current interaction
Anonymously identified user
![Page 8: Real time marketing lessons from Suncorp. One company. Many brands 8.5 million customers Touch 40% of adult Australians Banking Insurance Wealth](https://reader035.vdocuments.us/reader035/viewer/2022070400/56649f135503460f94c26a2d/html5/thumbnails/8.jpg)
Lower the cost of growth + Deepen our connections with customers
By
Unlocking value of data
Continuous conversations
Personalising user experiences
![Page 9: Real time marketing lessons from Suncorp. One company. Many brands 8.5 million customers Touch 40% of adult Australians Banking Insurance Wealth](https://reader035.vdocuments.us/reader035/viewer/2022070400/56649f135503460f94c26a2d/html5/thumbnails/9.jpg)
RTM– this time round
Reduce complexity
Connect data
Enforce standards
Experiment
Prove capability
Look for partners to learn from
![Page 10: Real time marketing lessons from Suncorp. One company. Many brands 8.5 million customers Touch 40% of adult Australians Banking Insurance Wealth](https://reader035.vdocuments.us/reader035/viewer/2022070400/56649f135503460f94c26a2d/html5/thumbnails/10.jpg)
Common leads engine for all F/E
Analytical bandwidth and bench-strength
Content bandwidth & bench-strength
Source from same data marts
Upgradable toolsets
Iterate progress with business users
![Page 11: Real time marketing lessons from Suncorp. One company. Many brands 8.5 million customers Touch 40% of adult Australians Banking Insurance Wealth](https://reader035.vdocuments.us/reader035/viewer/2022070400/56649f135503460f94c26a2d/html5/thumbnails/11.jpg)
Thank you