Download - Real Estate Science – Bounce Rate Counters
Real Estate ScienceChallenges & Promotion Roadmap Ingredients
Reduce BOUNCE
Rate
AUTHENTICLink
Building
LEAD Generation
NATIVEBranding
EMPOWERTools &
Dashboards
LEAD Source Tracking
“Build clear navigational menu (breadcrumbs style), Speed up Page Load using Google Page Speed Plug-in, Reduce external links by opening them in a new window
“
HOW TO REDUCE BOUNCE RATESite Audit Report by Hash Dash Digital
Identify pages that offers SERP on irrelevant keywords with higher bounce rate –
Extract these high bounce rate pages, identify which irrelevant topic or keyword was cached and
Provide relevant content around these topics to make it contextual.
Authentic Link BuildingSemantic Approach to Link Building – Holistic SEO – Applies with Content Marketing
Deploy Property Listing Network via
Brokers from NCR with objective is to
consolidate client domain
BornWeek
1
Target X new listings under client
domain // Requires mandatory follow
up steps to boost traffic & reduce
bounce
GrowthWeek
2
Officially announce launch of Client
Tools & Dashboards for Real Estate
Brokers mobile ready on cloud
Think Different
Week 3
Trend social media with
conversational easy commenting to
exercise referential sources of WWW
friendly mobile nodes
Trend Hash Tag
Target
Invest in story making events of
business locations to map interested
list of enthusiasts’ & advocates
Story MakingMonth
3
Google My Business for each property
registration – boost page relevance
reach with Adwords Search & Display
Listing VerificationMonth
2
Create event specific route map of
users who clicks to start paid “ad
campaign hit” for person xyz123
Visitor TrackingMonth
1
1st Week
COST
Each listing will cost Client based on exercise to complete verification of property addresses from NCR.
Results of Link BuildingTimeline of stages planned for authentic link building to create repeat visitors & counter bounce!
COST FACTORS
2nd Week
Hash Dash Digital will deploy strategic partners instrumental in capture cycle of each verified location.
AUTHENTIC
1st Month
Our strategy to verify property locations ensures measures to cache top SERP are legitimately indexed
STORY MAKING
2nd Month
With more than 100 verified Google My Business properties, stage is ideal & set for story making
@hashdashdigital
3rd Month
Hash tag URL grouping of property listings – www.hshdsh.com/realestate/ create pool of everyday repeat visitors
Native Branding Road Map
0109
Apt Surveying & Digital Ethnography Study for Real Estate Clients
Surveying
Brand to individual
centric module that is
channelized by social
commenting to
establish propagandas
of extensive reach &
relevance
Marketing
We create effective
marketing strategies
that ensures
empowerment enabled
channels are opened for
continuous motion of
profits.
Promotion
Promotion style is
elevated to
accommodate daunting
challenges of native
advertising demand and
accustom affinity
deliverables.
01What We Will Cover For YouHash Dash Digital – We do all things digital & social!
Native Advertising
Inbound Marketing
Story Making & Events
Strategy & Promotions
Digital & Social Marketing
Native Advertising
Inbound Marketing
Story making & Events
Strategy & Promotions
Digital & Social
Marketing
50%
90%80%
95% 99%
Retouching
01What More Can We DoAll services here included in Financials for Scope of Work by Hash Dash Digital
Copywriting SEO AnalyticsPPC UI/UX Design
75%
Create multiple landing
pages with unique content
& keywords for different
visitors
60%
Maintain top rankings for
branded terms & Write
schema rich mapped pages
80%
Focus on boosting multiple
landing pages boosted with
location specifics via PPC
Ads
50%
Conversion Optimizer for
Inbound Traffic Flow based
on existing content base
90%
One Word One Page –
Create conversational
phrases based around core
keyword
Timeline via #hshdsh – Real Estate
0118
Surveying, Preparing, Designing & Finishing end to end digital marketing.
Survey
Preparation
Designing
Finishing
Week 03 04 05 0601 02
Survey : we start with a survey to understand about your brand from your internal & external networks.
Preparation : Identify pages under client domain for SERP on irrelevant keywords with higher bounce rate – Extract these high
bounce rate pages, identify which irrelevant topic or keyword was cached and Provide relevant content around these topics to make
it contextual.Designing : Build a clear navigational menu (breadcrumbs style), Speed up Page Load using Google Page Speed Plug-in, Reduce
external links Finishing : Trend social media events rich with conversation oriented easy commenting mechanism to exercise rich referential
sources of World Wide Web friendly mobile ready web pages
Our Workflow Real Estate Clients
01
Understand Existing Structure of Content Pages to Evaluate Marketing Roadmap
Design
Recreate UX via A/B Testing & Redesigning UI / UX for end users across web & mobile
Schema
Rich Schema tagging to build authenticity of property relevance
Review
Devise social sharing widget experiences using Client content on real estate domain
Fashion
Deploy content aggregators, exchange & distribution network
Branding
Ensuring all digital collaterals for client create brand recall value experience
Rinse
Review all steps completed to effectively create road map for visitors
Mark
eti
ng
Visitor Experience MappingHow we plan to ensure repeat visitors for all visitors ahead?
Programming
Testing
EmpowermentSubscription
Cloud
Code API aggregators to track,
collate, navigate & report all
visitors to client domain via
visitor tracking analytics
Recreating end user max time
session on client dashboard to
create new UI design
experience for higher per
visitor session
Smart Real Estate Tools for
Brokers & Professionals that
aims to empower self
employment avenues.
Establish branding as leading
content providers for real
estate with an engaging
audience pool
Achieve maximum reach when
it comes to cloud technology
usability & development for
real estate professionals
Steps Up to SuccessTimeline of development phases for Real Estate Clients by Hash Dash Digital
Start by signing up for
Hash Dash Digital Monthly
agency retainer cost of INR
100,000 only
Agree to invest INR
600,000 every month for
next 2 quarter additionally
We design marketing
roadmap for Clients
objectives
Reintroduce client branding
with brand new strategy
approach based around
current selling high points
By end of 2nd quarter we
are confident of reaching
objectives to motivate you
continuing on your profile
journey
Start DesignInvest Promote Success
01Defining SuccessWhat are various achievable we delivery wit proposed marketing roadmap for Real Estate Clients?
1st Month
Reduce bounce rate by
20%2nd Month
Increase verified property listings by
35%
3rd Month
Improvise authentic link building by
50%Quarter 1
Increase new visitor acquisition by
90%
With an investment of up to
600,000 per month, Hash Dash
Digital will ensure required
objectives of Real Estate clients
including bounce rate
reduction, authentic link
building & lead generation are
delivered. In addition, we will
also attract following attributes:
1. Visitor Tracking
2. Tools & Dashboards for
Brokers
3. Buzz Marketing
4. Collaborate Content
Conclusion
Public Events this Year 0
Timeline of Milestones Ahead for Real Estate Clients via Hash Dash Digital
1st Month, 2015
2nd Month, 2015
3rd Month, 2015
Launch Multiple Landing Pages
Mailer Campaign #MRE
Complete Verified Property Experience
First Week, 2015
2nd Week, 2015
3rd Week, 2015
Kick Start – Client Hash tag
Introduce Broker Tools & Dashboards
Begin Google My Business
Pre Event Buzz, 2015
Main Event, 2015
Month to Renew Retainer Plan
Story Making Verified Property
Client Milestone Event
Re-think.
Hash Tag #hshdsh for more!We are responsive. We are parallax. We are hash dash.
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