Download - RDE12 Joel Ronez Radio France
RADIO STRATEGIES FOR SMARTPHONES
Mobile is the focus of the new media strategy for Radio France
Key figures : equipment
Smartphone equipment 15+
Key figures : OS
Android is 1/3
Key figures : radio use on mobile
+2,5% (but alert on 11-15)
11+ 11 – 15 Y
Key figures : radio access mode
11+ 11 – 15 Y
Radio France mobile offer
• Editorial / offer based (not techno)
• Dev : mobile design first
• All applications for all OSiPhone, android, BlackBerry, WindowsPhone
Radio France mobile offer1/ Distributing existing radio
2/ More formats, services
(vidéo, social, information, podcasts)
3/ New app / new brands / new servicesfiction, foot L1/L2, RF « Lite », etc.
4/ Music platformRadio France catalog + editing + binaural
1/ Distribution of existing content
2/ More Formats, More Services
2/ More Formats, More Services
-> new content / connection to iTunes
3/ New Apps, New Brands
Fiction / drama -> for creation of specific content
Football -> Multiplex audio + data
« NouvOson »-> for multicanal (5.1) + bianural content
4/ Music Platform
- Web, mobile, Connected TV- Oct 2012- Radio France catalog + editing + social
5/ Tablets
5/ Tablets
Open Data Strategy
- XML data model, universal, compliant with external use
- available for integration by other-> call for added value by other
Thank you !