Download - RDD Learning Academy: Store Flix REVISITED
-
7/24/2019 RDD Learning Academy: Store Flix REVISITED
1/29
Collaborative Partnershi s Business Solutions Leadershi - Breakthrou h Results
RDD ASSOCIATES Perishables Expertly Merchandised
RDD Associate Learning Academy
Enterprise-wide Training, Education & Associate-development
-
7/24/2019 RDD Learning Academy: Store Flix REVISITED
2/29
Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building PerformanceRDD Associate Learning Academy
What is RDDs
ASSOCIATE LEARNING ACADEMY
?
An
enterprise-wide training, education & associate -development process, that:
For every RDD position, identifies core skills, business processes /
protocols, technology enablers and best business practices / solutions
critical to delivering
sales agency SERVICE EXCELLENCE
Provides a comprehensive portfolio of fundamental and advanced
training/education modules facilitating associate development and building
organizational capacity and performance
RDD Associates Core Leadership Strategy
Enterprise Sustainability - Laser focus on GROWING OUR BUSINESSES
train, develop & reward V LUED SSOCI TE RESOURCES build momentum to ensure
FUTURE ENTERPRISE SUCCESS
-
7/24/2019 RDD Learning Academy: Store Flix REVISITED
3/29
Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building PerformanceRDD Associate Learning Academy
[II]
Key
Elements &
Topics
[III]
Applications
&
Utilization
[IV]
Reference,
Recap &
Next Steps
Refresher: What is a query?
Why Are We Revisiting?
Storeflix: part of our MKTG Toolbox
Recent Survey Examples
Success Story/Case Study: Ahold
Recap
Handouts/Current Storeflix Schedule
Next Steps
UPDATE: Wakefern (Bob W)
[I]
Course
Overview
STOREFLIX REVISITED
Course Overview: Definition / Purpose / Rationale
Refresher: What is StoreFlix?
Key Discussion Topics
-
7/24/2019 RDD Learning Academy: Store Flix REVISITED
4/29
Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building PerformanceRDD Associate Learning Academy
STOREFLIX REFRESHER
WHAT IS STOREFLIX?
*Eye-Opener for Retailers
*See the Landscape
*Opportunity Finder
TOTAL TEAM EFFORT
-
7/24/2019 RDD Learning Academy: Store Flix REVISITED
5/29
Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building PerformanceRDD Associate Learning Academy
STOREFLIX REFRESHER
QUERY BY DEFINITION:
- (Noun): A question; an inquiry
- (Verb): To ask or inquire about
SO IN PRACTICE:
The StoreFlix query allows for questions
AND OPPORUNTITIES
you have at retail to be answered:
In real-time
Geo-tagged
Analyzed quickly, at any time
Take action & improve as needed
-
7/24/2019 RDD Learning Academy: Store Flix REVISITED
6/29
Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building PerformanceRDD Associate Learning Academy
WHY ARE REVISITING?
Give a better understanding of the applications
Get BMs/ Ms involved and aware of what Storeflix can do
-Works best when EVERYONE is involved
Not just an audit form
-Can get distribution, pricing from other tools
TIME TO TAKE IT
TO THE NEXT LEVEL
-
7/24/2019 RDD Learning Academy: Store Flix REVISITED
7/29Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building PerformanceRDD Associate Learning Academy
WHAT DO WE WANT TO USE
STOREFLIX FOR?
Exploring business opportunities
Real Look view of merchandising in the store
-Knowing your obstacles (what IRI will not show you)
Fact finding
-Average sales call time
Verifying distribution- beyond in/out stock (specifics, where, etc.)
Keeps us currentnew
stores
Retail contests- utilizing pictures (coming soon)
-
7/24/2019 RDD Learning Academy: Store Flix REVISITED
8/29Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building PerformanceRDD Associate Learning Academy
WHAT DO WE WANT TO USE
STOREFLIX FOR?
Helps pave for the way for the Future and Change:
Expanded usage to Pro-Star and Matrix
Local.Regional.
-
7/24/2019 RDD Learning Academy: Store Flix REVISITED
9/29Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building PerformanceRDD Associate Learning Academy
WHAT DO WE WANT TO USE
STOREFLIX FOR?
Explore the opportunities
BMS: Think of your clients:
Are they expanding into new categories, retailers or markets?
Do they own any brands that we currently do not represent?
Ms: Think of your accounts:
Are they opening up new stores, expanding into new markets?
Expanding any of their perishable departments?
Knowing your landscape when speaking to accounts
Corporate compliance and verification
-
7/24/2019 RDD Learning Academy: Store Flix REVISITED
10/29Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building PerformanceRDD Associate Learning Academy
REVENUE GENER TOR
-Sell this powerful tool as a method of gathering information for retailers or
-Sell StoreFlix as a tool that can confirm store conditions to a potential client
-Contract work
RETAIL BECOMES AN ASSET GENERATOR
NEXT STEPS: Utilize as an Ahold Total Banner solution
-Merge of RDD, Pro Star and Matrix store conditions
CLOCK
: Used as an internal time-management tool at Retail
-Clarify how time is spent in stores
WHAT DO WE WANT TO USE
STOREFLIX FOR?
-
7/24/2019 RDD Learning Academy: Store Flix REVISITED
11/29Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building PerformanceRDD Associate Learning Academy
CHALLENGE:
Hood Simply Smart Brand distribution levels need improvement
at ShopRite
STOREFLIX A PART OF OUR
MARKETING SOLUTION TOOLBOX
PROCESS:
(1) Run IRI by week to track weekly distribution and sales since launch for total ShopRite
(2) Run SR PPI stores selling report to see which stores are carrying the product
(3) Create a StoreFlix survey to gauge where the items are shelved
SOLUTION:
Gain FULL insight to what is happening at the total chain and individual
stores, as well as gaining visual insight to shelf conditions
-
7/24/2019 RDD Learning Academy: Store Flix REVISITED
12/29Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building PerformanceRDD Associate Learning Academy
CHALLENGE:
Friendship Sour Cream sales are not getting enough display for sale
events at Stop & Shop
PROCESS:
(1) Collect IRI data to analyze sales events on all Sour Cream at Stop & Shop,
including feature and display levels
(2) Conduct a Storeflix survey to capture pictures for each Stop & Shop store
SOLUTION:
In addition to syndicated display & sales data, one can pinpoint particular stores
NOT displaying product during sales events
STOREFLIX A PART OF OUR
MARKETING SOLUTION TOOLBOX
-
7/24/2019 RDD Learning Academy: Store Flix REVISITED
13/29Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building PerformanceRDD Associate Learning Academy
CHALLENGE:
Friendlys Ice Cream has launched a new 48 oz item with demos
in 150 ShopRite stores: WERE THEY EXECUTED?
PROCESS:
(1) Collect IRI data to obtain chain-level distribution on the item for total
ShopRite
(2) Use PPI to run a stores selling report to see if all contracted stores
participated
(3) Conduct a Storeflix survey to capture pictures of the demo events as proof
of compliance
SOLUTION:
Gain chain and store-level data and pictures of individual stores to
ENSURE stores followed through
STOREFLIX A PART OF OUR
MARKETING SOLUTION TOOLBOX
-
7/24/2019 RDD Learning Academy: Store Flix REVISITED
14/29Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building PerformanceRDD Associate Learning Academy
RECENT EXAMPLE STORE CALL
TIME
-
7/24/2019 RDD Learning Academy: Store Flix REVISITED
15/29Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building PerformanceRDD Associate Learning Academy
RECENT EXAMPLE HUMMUS
-
7/24/2019 RDD Learning Academy: Store Flix REVISITED
16/29Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building PerformanceRDD Associate Learning Academy
Situation Opportunity to gain the Delallo Business for Ahold. This would
entail 800 additional stores carrying Delallo Olives in their olive bars.
Strategy Eight-question StoreFlix survey set up in Spring of 2015 for all Ahold
stores (S&S, Carlisle, Landover). Joint effort across RSM- RDD, Pro-Star and Matrix
retail. Special login created.
Results
RDD won the Delallo business at Ahold. The retailer was not aware of
how may olive bars their stores had. We submitted a 52 page deck of about 300
pictures. Identified types of trays, cups (again, retailer was unaware). Identified
potential store issues (example: some stores had no trays at all).
AHOLD Delallo/StoreFlix Research Solution
Summer 2015
GC (Martins) #6285: Waynesboro, VASS #570: New Hyde Park, NY GL #387: Rehoboth Beach, DE
-
7/24/2019 RDD Learning Academy: Store Flix REVISITED
17/29Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building PerformanceRDD Associate Learning Academy
STOREFLIX RESULTS
-
7/24/2019 RDD Learning Academy: Store Flix REVISITED
18/29Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building PerformanceRDD Associate Learning Academy
Lets recap: STOREFLIX REVISITED
-
7/24/2019 RDD Learning Academy: Store Flix REVISITED
19/29Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building PerformanceRDD Associate Learning Academy
Lets recap: STOREFLIX REVISITED
-
7/24/2019 RDD Learning Academy: Store Flix REVISITED
20/29Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building PerformanceRDD Associate Learning Academy
Lets recap: STOREFLIX REVISITED
-
7/24/2019 RDD Learning Academy: Store Flix REVISITED
21/29Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance
RDD Associate Learning Academy
Lets recap: STOREFLIX REVISITED
-
7/24/2019 RDD Learning Academy: Store Flix REVISITED
22/29Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance
RDD Associate Learning Academy
Lets recap: STOREFLIX REVISITED
-
7/24/2019 RDD Learning Academy: Store Flix REVISITED
23/29Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance
RDD Associate Learning Academy
Lets recap: STOREFLIX REVISITED
-
7/24/2019 RDD Learning Academy: Store Flix REVISITED
24/29Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance
RDD Associate Learning Academy
Lets recap: STOREFLIX REVISITED
-
7/24/2019 RDD Learning Academy: Store Flix REVISITED
25/29Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance
RDD Associate Learning Academy
CURRENT SCHEDULE HANDOUT
-
7/24/2019 RDD Learning Academy: Store Flix REVISITED
26/29Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance
RDD Associate Learning Academy
Any Questions, Comments or Ideas?
Thank you for your
participation
Moving ahead
STOREFLIX REVISITED
-
7/24/2019 RDD Learning Academy: Store Flix REVISITED
27/29
Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building PerformanceRDD Associate Learning Academy
Wakefern Food Corp: #6 Grocery Retailer in USA , $15.7 B retail sales, 400+ Stores
Largest retailer-owned co-op in USA
50 member/owners; 3
RD
largest grocery wholesaler
Joe Colalillo Chairman, Chairman / CEO & member; Joe Sheridan, President & COO; Chris Lane, SVP - Merchandising
Fiscal year retail sales +6.8% vs 2014; $12.8 B wholesale revenues
Purchased 14 former A&P properties to reopen in 2016; will add $650 M retail sales
Core business segments
:
Wakefern planning/supply/merchandising & Member Services for 277 ShopRite Supermarkets
SRS Division operating 30 corporately owned ShopRite Supermarkets
Price Rite Division operating 63 extreme-value stores (~ $1.2B revs)
Wholesale Division supplying independent grocery chains (Gristedes, Morton Williams, Kings, export)
ShopRite stores are among highest grossing supermarkets in the USA
27
Dominant chain in NJ market share over 50%!
Vertical supply model over 4 Million sq ft warehouse space Member/staff merchandising committees evaluate vendor offers & select programs
ShopRites longstanding customer proposition remains, Low Price Leader aggressive, promotionally-driven
Over 9 million feature ad circulars distributed weekly; over 7.5 M PricePlus loyalty shopper card holders
Continue to offer largest branded, private label & SKU assortment in the marketplace
2016 Marketing Strategy Optimize brick & mortar assetsaccelerate digital commerceenhance customer
experiencebuild culinary reputation
Growth strategy fueled by PricePlus Insights (PPI) CRM platform
Target marketing initiatives fueled by shopper segmentation shopper-marketing programs
ShopRite Partners-in-Caring Foundation is charity of choice $40M in hunger-relief donations to date
Signature promotional events are critically important: Can-Can, Dollar Days, LPGA , NYC Wine & Food Festival
Best-in-Class digital & e-commerce platforms; ShopRite from Home sourced from over 110 stores covering 200 store
trading areas; expanding ShopRiteDelivers.com offering home-delivered case quantities of non-perishables
Expanded corporate focus on foodservice/Grocerant offerings under ShopRite Kitchen brand
New food safety partner, icix product specs solution, for private label supply chain compliance
New initiative to enhance private brand proposition and product offerings; Wholesome Pantry brand intro late 2016
-
7/24/2019 RDD Learning Academy: Store Flix REVISITED
28/29
Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building PerformanceRDD Associate Learning Academy
Wakefern Food Corporation
Private Brand Revitalization Initiative 2016/17
Wakefern is revitalizing and simplifying Private Brand shopper proposition
and product offerings with emerging strategic review
Reducing number of brands from 21 to 7
Anticipate 1,200 current items to be converted to new brands
Introducing 3 new brands in 2016/17
Product development and branding to align with 6 defined Shopper Need States
Wakefern Private Brand team headed up by Loren Weinstein, Director of
Marketing/Private Brands
Two PLBL Cat Mgrs - Brian Steele and June Hill; they will collaborate with procurement managers onportfolio decisions
ShopRite shopper need states:
Quality & Convenience at a Value
Natural & Organic orientation, with clean labels
Healthy Living
Premium consumables convenient and easy to prepare
Artisanal foods and International cuisines
Beauty-inspired HBC
28
-
7/24/2019 RDD Learning Academy: Store Flix REVISITED
29/29
RDD Associate Learning Academy
Wakeferns 7 emerging Private Brands
ShopRite brand high-quality/high-value solution, only change add functional benefit logos
PriceRite brand no change, add functional benefit logos
Black Bear brand no change
ShopRite Kitchen brand foodservice to be extended across the store; easy to prepare premium mealcomponents
NEW Wholesome Pantry brand intro late 2016; Dairy & Frozen conversions first in line; clean
ingredient label; organic tag when appropriate; antic 200 items
NEW World Cuisine (no name yet) intro early 2017; ethnic, international and artisanal foods; antic 200items
NEW - Beauty-inspired HBC brand (yet to be named)
Go-Forward Strategy & Process
Discuss with Procurement plans to convert existing product to new brands
Monitor packaging inventories
Bring new product ideas and branding suggestions to both Procurement & Priv Brand Cat Mgrs
New automated work-flow system being integrated
OEC Graphics new 3rd authorized 3rd party production design partner
(continued)