![Page 1: RCE International Conference Communications Session Brendan Barrett UNU Media Studio](https://reader030.vdocuments.us/reader030/viewer/2022032521/56649d5e5503460f94a3db42/html5/thumbnails/1.jpg)
RCE International Conference
Communications Session
Brendan Barrett
UNU Media Studio
![Page 2: RCE International Conference Communications Session Brendan Barrett UNU Media Studio](https://reader030.vdocuments.us/reader030/viewer/2022032521/56649d5e5503460f94a3db42/html5/thumbnails/2.jpg)
![Page 3: RCE International Conference Communications Session Brendan Barrett UNU Media Studio](https://reader030.vdocuments.us/reader030/viewer/2022032521/56649d5e5503460f94a3db42/html5/thumbnails/3.jpg)
![Page 4: RCE International Conference Communications Session Brendan Barrett UNU Media Studio](https://reader030.vdocuments.us/reader030/viewer/2022032521/56649d5e5503460f94a3db42/html5/thumbnails/4.jpg)
Our World 2.0 explores the interaction between climate, oil and food
Shows how people are making a difference.
Peaking oil, rising food prices, climate induced disasters create fear, panic and protest......
Our understanding is limited.......
Information is limited.....
![Page 5: RCE International Conference Communications Session Brendan Barrett UNU Media Studio](https://reader030.vdocuments.us/reader030/viewer/2022032521/56649d5e5503460f94a3db42/html5/thumbnails/5.jpg)
Education for sustainable development
needs to present a vision of post-fossil fuel,
low carbon future
That is wealthy, comfortable and peaceful.
People need hope...
They need to believe that things can change.
![Page 6: RCE International Conference Communications Session Brendan Barrett UNU Media Studio](https://reader030.vdocuments.us/reader030/viewer/2022032521/56649d5e5503460f94a3db42/html5/thumbnails/6.jpg)
The RCE communications strategy should be based on this premise......
The rapid transformation of Our World in the next couple of decades......
Go renewable, go local, conserve, innovate, invest, promote collective action, support
positive transitions
![Page 7: RCE International Conference Communications Session Brendan Barrett UNU Media Studio](https://reader030.vdocuments.us/reader030/viewer/2022032521/56649d5e5503460f94a3db42/html5/thumbnails/7.jpg)
We need to make an immense effort, from today, to break out from business as usual
![Page 8: RCE International Conference Communications Session Brendan Barrett UNU Media Studio](https://reader030.vdocuments.us/reader030/viewer/2022032521/56649d5e5503460f94a3db42/html5/thumbnails/8.jpg)
So far, we have 55 Regional Centres of Expertise
(at this rate, there could be nearly 200 by the end of the Decade)
If there are 50 people associated with each RCE, then by 2014, we will have reached
10,000 people.
But if there are 10,000 associated with each RCE, we will have reached 2 million.
Is that good enough?
![Page 9: RCE International Conference Communications Session Brendan Barrett UNU Media Studio](https://reader030.vdocuments.us/reader030/viewer/2022032521/56649d5e5503460f94a3db42/html5/thumbnails/9.jpg)
Can we be more creative?
![Page 10: RCE International Conference Communications Session Brendan Barrett UNU Media Studio](https://reader030.vdocuments.us/reader030/viewer/2022032521/56649d5e5503460f94a3db42/html5/thumbnails/10.jpg)
Some suggestions
Use the web........
To connect peopleTo share knowledge
To create networks and to link with other networks
To plan and coordinate your activitiesTo communicate with society
To reduce your travel and carbon footprint
And give you more time to work in your local community bringing about the transition on
the ground
![Page 11: RCE International Conference Communications Session Brendan Barrett UNU Media Studio](https://reader030.vdocuments.us/reader030/viewer/2022032521/56649d5e5503460f94a3db42/html5/thumbnails/11.jpg)
Create a blog for each RCE with a news feed
![Page 12: RCE International Conference Communications Session Brendan Barrett UNU Media Studio](https://reader030.vdocuments.us/reader030/viewer/2022032521/56649d5e5503460f94a3db42/html5/thumbnails/12.jpg)
Subscribe to each others news feeds
![Page 13: RCE International Conference Communications Session Brendan Barrett UNU Media Studio](https://reader030.vdocuments.us/reader030/viewer/2022032521/56649d5e5503460f94a3db42/html5/thumbnails/13.jpg)
Create social networking website(s)Get to know each other
Invite others to joinWiden the circle
![Page 14: RCE International Conference Communications Session Brendan Barrett UNU Media Studio](https://reader030.vdocuments.us/reader030/viewer/2022032521/56649d5e5503460f94a3db42/html5/thumbnails/14.jpg)
Write for the public, make your news easy to understand and relevant
Create alliances with other sources of Green news?
Syndicate your news...
![Page 15: RCE International Conference Communications Session Brendan Barrett UNU Media Studio](https://reader030.vdocuments.us/reader030/viewer/2022032521/56649d5e5503460f94a3db42/html5/thumbnails/15.jpg)
Share your pictures via FlickrShare your videos via YouTube, Vimeo etc.
Put your content where the audience is, don’t wait for people to find you.....
![Page 16: RCE International Conference Communications Session Brendan Barrett UNU Media Studio](https://reader030.vdocuments.us/reader030/viewer/2022032521/56649d5e5503460f94a3db42/html5/thumbnails/16.jpg)
Use basecamp or something similarto collaborate, share and plan activities
![Page 17: RCE International Conference Communications Session Brendan Barrett UNU Media Studio](https://reader030.vdocuments.us/reader030/viewer/2022032521/56649d5e5503460f94a3db42/html5/thumbnails/17.jpg)
Last, but not least,
Work with the UNU to promote
Our World 2.0
![Page 18: RCE International Conference Communications Session Brendan Barrett UNU Media Studio](https://reader030.vdocuments.us/reader030/viewer/2022032521/56649d5e5503460f94a3db42/html5/thumbnails/18.jpg)
Thank you