Download - Rapid Response™ Follow Up
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RapidResponse™ Follow-up
For Trade Show Leads
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Another Successful Show
• lots of booth visitors• plenty of badge scans• a lot of business cards• great contacts made
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Sales Demands Quality
• Only qualified leads– No names and addresses– No raw inquiries
• Prioritize– A - immediate– B - back burner– C - not a prospect
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So Little Time So Much …
• Emails• Meetings• Reports• Show planning
• Success = lots of leads
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Trade Show Follow-up Department
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Consequences of Inaction
• Lost sales opportunity
• Dissatisfied executives
• Unhappy customers
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Who Has the Mission?
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Reasons for Inaction• Trade shows don’t happen every day
• Sales reps are skilled at converting leads to sales
• Sales reps cannot leave their pipeline of qualified leads to cold call
• Data from each show is usually different
• Many organizations find that less than half of the sales reps even open the emails containing the trade show leads
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Decision
• Make – Do initial follow-up in-house– Increase the urgency– Add qualification skills – Redirect resources from pipeline to cold calling
• Buy – Outsource initial follow-up– Experienced – do it every day– Fast and consistent– Cost effective
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Outsourcing
• Consulting• Collection• Conversion• Prioritize• Lead Contact– Emails– Direct Mail– Phone Calls
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Ready – Set – Go!
www.rapidresponsefollowup.com
www.event-techs.com