Download - Raising Funding From Kickstarter (5 Lessons)
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Copyright 2014 Kevin Lehtiniitty. Do not distribute.
Raising $500k on Kickstarter
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Copyright 2014 Kevin Lehtiniitty. Do not distribute.
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Copyright 2014 Kevin Lehtiniitty. Do not distribute.
Killer Product Idea!
Create Campaign!
Spam Friends!
Profit???
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Copyright 2014 Kevin Lehtiniitty. Do not distribute.
KPI: Easy Urban Farming!
CC: Kickstarter!
SF: Social Media!
Profit???
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Copyright 2014 Kevin Lehtiniitty. Do not distribute.
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Copyright 2014 Kevin Lehtiniitty. Do not distribute.
Lesson #1: !
Define what success means for you.
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Copyright 2014 Kevin Lehtiniitty. Do not distribute.
276 backers !$62,867
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Copyright 2014 Kevin Lehtiniitty. Do not distribute.
Average: $228!Most Backed: $245
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Copyright 2014 Kevin Lehtiniitty. Do not distribute.
People are willing to contribute $200+!
Social media exposure of 5,500 people!
Tackling a problem worth solving
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Copyright 2014 Kevin Lehtiniitty. Do not distribute.
Lesson #2: !
Use Kickstarter to validate markets and your idea.
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Copyright 2014 Kevin Lehtiniitty. Do not distribute.
Tell a story!
Incentivize through rewards!
Spam everybody!
Use the momentum
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Copyright 2014 Kevin Lehtiniitty. Do not distribute.
S: Organic food you can grow!
RW: Lower priced rewards!
SE: Social, PR, Email, Partners!
M: The Hacker’s Guide to Getting Press - Austen Allred
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Copyright 2014 Kevin Lehtiniitty. Do not distribute.
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Copyright 2014 Kevin Lehtiniitty. Do not distribute.
464 backers !$88,811
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Copyright 2014 Kevin Lehtiniitty. Do not distribute.
Average: $191!Most Backed: $218
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Copyright 2014 Kevin Lehtiniitty. Do not distribute.
168% backers!141% funding
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Copyright 2014 Kevin Lehtiniitty. Do not distribute.
Lesson #3: !
Kickstarter is used to buy products, not fund ideas
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Copyright 2014 Kevin Lehtiniitty. Do not distribute.
Find an object everybody uses!
Make a better version!
Keep rewards cheap!
Reward sharing!
Time stretch goals
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Copyright 2014 Kevin Lehtiniitty. Do not distribute.
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4,242 backers !$168,289
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Copyright 2014 Kevin Lehtiniitty. Do not distribute.
Lesson #4: !
Kickstarter rewards well designed every day product
replacements
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Copyright 2014 Kevin Lehtiniitty. Do not distribute.
Lesson #5: !
Use stretch goals when momentum drops
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Copyright 2014 Kevin Lehtiniitty. Do not distribute.
Recap:!
1. Define success!2. Validate markets!3. Products not ideas!4. Redesign every day things!5. Use stretch goals
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Copyright 2014 Kevin Lehtiniitty. Do not distribute.
@KevLeht!
http://kevinlehtiniitty!