San Francisco, CA 94115

Rachael Emily Davison

rachaeledavison@gmail.com 415.847.9407 www.linkedin.com/in/rachaeledavison

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EDUCATION California Polytechnic State University, San Luis Obispo, CA

SUMMA CUM LAUDE HONORS � Bachelor of Science, Journalism - Public Relations � Graduated March 2014, GPA 3.96

o Central Coast PRspectives o PRSSA member o Alpha Phi Sorority, Director of Publicity

Cuesta College, San Luis Obispo, CA � Associate Degree, Social and Behavioral Science � Associate Degree, Arts and Humanities � Graduated May 2011, GPA 3.76

SKILLS

� Public Relations: Press Releases, Media Alerts, Strategy, Editorial, Thought-leadership, Content Creation, Pitching, Backgrounders, Submissions, Fact Sheets, Media Kits, Media and Client Relations, Market Research

� Social Media: Content Creation, Campaigns, Strategy, Tactics and Execution, Community Management & Research across all platforms: LinkedIn, Twitter, Facebook, YouTube, Instagram, Pinterest, Snapchat, Google +

� Marketing: Newsletters, Websites, SEO, Brochures, Google Analytics, Competitor Analysis, Ads, CMS experience, Content Marketing, Email Marketing, and Digital Marketing

� Tools: Skilled in Google Drive, Microsoft Word, PowerPoint, Excel, Photoshop, Illustrator, Dreamweaver, Garageband, iMovie, Siebal, CRM, Cision, ITdatabase, Marketwired, and tools for social media marketing, productivity, email and SEO Blogging: Written and developed blogs in a wide range of subjects, both on Wordpress and self-created website Event Planning: Planned, promoted and successfully executed events for clients in multiple industries VOLUNTEER Wounded Warriors Xtreme Hero Awards

� As the event coordinator, planned and executed a trip for wounded warriors and their families, including accommodation, banquets and activities in Morro Bay

� In addition to the trip, coordinated a buffet breakfast, private tour, and awards ceremony at Hearst Castle with well-known guest speakers

� Managed the accommodations, activities, and equipment for the musicians and speakers

Bay Area German Shepherd Rescue � Develop success stories for newsletter and social � Maintain media list, distribute news to media and

manage across social media channels Laguna Middle School

� Head coach for the girls A volleyball team

EXPERIENCE Account Executive, Kulesa Faul July 2014 – present

� Developed content, messaging, and strategy for enterprise technology companies, ranging from startup to public

� Executed media relations and built relationships with press, analysts, and thought leaders

� Wrote press releases, media alerts, contributed articles, blog posts, submissions, pitches, and social media content

� Managed speaking, awards, social media and customer programs � Led and executed social media campaigns, strategies, content

creation, and online reputation monitoring and management across all social platforms

� Built and maintained national and international media databases � Conducted industry research

Public Relations Intern, ARTS Obispo August 2013 – April 2014

� Wrote and distributed press releases, news advisories and blogs � Managed variety of social media accounts and blogs � Planned and executed events and meetings � Created and maintained media lists

Account Executive, Central Coast PRspectives September – December 2013 Client: Cal Poly Men’s Basketball Team

� Conceptualized, planned and implemented an outreach campaign � Coordinated with community partners � Produced a promotional video, wrote press releases, and designed

flyers to increase community awareness and participation � Organized and executed a successful philanthropic event, raising

more than a thousand dollars and donating 2,000 cans of food Public Relations Coordinator, Morro Bay 4th Inc. March – July 2013

� Produced and executed a public relations campaign to increase awareness and donations for fundraising events

� Created press releases, news advisories, radio spots, and TV commercials

� Gained media coverage for fundraising events � Executed a social media campaign � Successfully increased profit, attendees and awareness for events

Public Relations Coordinator, Her Campus Cal Poly January – June 2013

� Produced a PR campaign to increase editorial content and readers � Created materials such as press releases, flyers, and e-blasts � Tripled the number of writers for the magazine and doubled the

readership Arts & Crafts Director, Angel Island Summer Camp Seasonal 2011 – 2013

� Planned and executed all activities associated with arts program � Responsible for campers, CITs and junior staff

Public Relations & Sales Representative, Sunglass City Opticians Seasonal 2008 – 2013

� Developed content and managed company’s social media channels

� Prepared and executed special events and window displays