University of Sargodha Department of Commerce Shop / Outlet: _____________________________________________________________________

Gender: • Male • Female Martial Status: • Married • Single

Are you Loyal towards any Brand? • YES • NO

What is your nature by profession? • Customer • Consumer • Retailer

Age Interval: • 18 Years to 28 Years • 28 Years to 38 Years • 38 Years to 48 Years

• 48 Years 58 Years • 58 Years to 68 Years • Any Other: _________

Monthly Consumption: __________________ (EST.)

Income Range: • Rs. 5,000 to Rs. 15,000 • Rs. 15,000 to Rs. 25,000

(Monthly Income) • Rs. 25,000 to Rs. 35,000 • Rs. 35,000 to Rs. 45,000

• Rs. 45,000 to Rs. 55,000 • Any Other: ___________________

Note: Honorable Personality, we are conducting researches to identify the impact of brand loyalty

on customers satisfaction in the Sargodha Region. This research is conducting under the

supervision of Department of Commerce, UOS Sargodha. We are the students of B.Com (Hons) – Vth Semester / Regular. Your precious time and valuable participation will be a great contribution

towards the noble cause of knowledge creation. Yours truly,

Zubair, Jahangir, Musharaf, Aziz Ullah & Tahir Department of Commerce (UOS)

1 = Strongly Disagree 2 = Disagree 3 = Somewhat Disagree 4 = Neutral

5 = Somewhat Agree 6 = Agree 7 = Strongly Agree

LOYALTY a) 1. You say positive things about university to other peoples. 1 2 3 4 5 6 7

b) 2. Intend to continue your studies with this university. 1 2 3 4 5 6 7

c) 3. Encourage friends and relatives to join your university. 1 2 3 4 5 6 7

d) 4. Seldom (infrequent) consider switching away from this university. 1 2 3 4 5 6 7

e) 5. Doubt that I would switch from this university 1 2 3 4 5 6 7

f) 6. Really like studying in this university. 1 2 3 4 5 6 7

g) 7. To me, University is clearly the best to continue my studies. 1 2 3 4 5 6 7

1 = Strongly Disagree 2 = Disagree 3 = Neutral

4 = Agree 5 = Strongly Agree

1 = Strongly Disagree 2 = Disagree 3 = Neutral

4 = Agree 5 = Strongly Agree

h) 8. Believe that this is the best university 1 2 3 4 5 6 7

i) 9. This university is my primary (most favorite) university. 1 2 3 4 5 6 7

j) 10. This university is my first choice when I need Higher Education. 1 2 3 4 5 6 7

k) 11. It’s my primary (most favorite) university where I consider I want

to get Higher Education. 1 2 3 4 5 6 7

Satisfaction l) 12. Based on your experience, how satisfied overall you are with this

university. 1 2 3 4 5

m) 13. In general, I am satisfied with this university. 1 2 3 4 5

n) 14. Compared to others, similar universities, from where you got Higher

Education, how would you rate your satisfaction with this university? 1 2 3 4 5

o) 15. This university can be trusted at all times. 1 2 3 4 5

p) 16. This University is honest and truthful. 1 2 3 4 5

q) 17. This University can be counted on (Planned for) to do what is right. 1 2 3 4 5

r) 18. Do you have confidence in this University? 1 2 3 4 5

THANKS A LOT…!