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A WORLDWIDE DISTRIBUTION CHANNEL FOR SCIENTIFIC INSTRUMENTATION IN RESEARCH AND INDUSTRY
BLUE OCEAN STRATEGY – VALUE
INNOVATION
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BLUE OCEAN STRATEGY – VALUE INNOVATION
Place equal emphasis on customer
value and market innovation
Create a new market space with no
direct competitors
Value
Innovation
Eliminate or
Reduce
Create and
increase
Cost
Buyer Value
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• A GLOBAL DEVELOPER, MANUFACTURER AND DISTRIBUTOR OF
SCIENTIFIC AND INDUSTRIAL INSTRUMENTATION
• FOUNDED IN 1982 WITH OVER 400 EMPLOYEES GLOBALLY
• PRODUCT PLATFORM DEVELOPED INTERNALLY
• USES CHANNEL INNOVATION TO DISTRIBUTE PRODUCTS MADE
BY OTHERS
• CREATES A COMPLETE LAB FOR SCIENTISTS
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WHAT IS QUANTUM DESIGN’S BLUE OCEAN?
WHAT DO PROFESSORS WANT TO DO?
• TEACH – GAIN TENURE AT A WELL KNOWN
RESEARCH INSTITUTE
• OBTAIN FUNDING FOR RESEARCH
• PUBLISH IMPORTANT RESULTS QUICKLY
• BUILD GLOBAL VISIBILITY FOR THEMSELVES AND
THE INSTITUTE
WHAT DO PROFESSORS NOT WANT TO DO?
• DEVOTE A LONG TIME TO SETTING UP THEIR LAB
• OCCUPY TIME DEFENDING THEIR DATA
• BE AT A LOSS FOR COLABORATIVE PARTNERS
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BLUE OCEAN STRATEGY – VALUE INNOVATION
● Places equal emphasis on customer value and market innovation
● Create a new market space with no direct competitors
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VALUE INNOVATION AND QUANTUM DESIGN COMPANY VALUES
INNOVATION IS GOOD ONLY IF IT IS USEFUL
• THE COMPANY CULTURE HAS TO SUPPORT THIS CONCEPT
• QUANTUM DESIGN PRODUCTS COMBINE VALUE AND INNOVATION
COMPANY VALUES:
• FOR ANY PROPOSAL ANSWER FOUR QUESTIONS:
• IS IT GOOD FOR OUR CUSTOMERS?
• IS IT GOOD FOR OUR EMPLOYEES?
• IS IT GOOD FOR OUR FINANCIAL STRENGTH?
• IS IT GOOD FOR OUR FUTURE?
• IF THE ANSWERS ARE ALL YES AND IT IS NOT AN OTHERWISE FOOLISH IDEA THEN JUST DO IT. DON’T MANAGE IT TO
DEATH.
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DESIGN A COMPLETE LABORATORY THAT HELPS
TO FURTHER SCIENCE AND CAREERS
PROVIDE THE REFERENCE STANDARD FOR
MAGNETIC AND PHYSICAL PROPERTY
MEASUREMENT
FOSTER A NETWORK OF RESOURCES FOR
STUDENTS AND EDUCATORS ENABLING THEM
TO DISCOVER, SHARE AND FUND
LEADING-EDGE MATERIALS RESEARCH
EXPERIMENTS
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CUSTOMERS
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COST SAVINGS – ELIMINATE & REDUCE COMPETING FACTORS
• INDUSTRY CHALLENGE – BALLOONING HELIUM COSTS
• SOLVE PROBLEMS ACROSS THE INDUSTRY SUPPLY CHAIN
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VALUE INNOVATION
Value
Innovation
Cost
Buyer Value
Eliminate or
Reduce
Create and
increase
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BALANCE TOP LINE AND BOTTOM LINE INNOVATION
CHALLENGES IN THE BLUE OCEAN
• THE COMPETITION IS NEVER IRRELEVANT – STAY AHEAD OF THE IMITATORS
• NEW STRATEGY NEEDS TO EMERGE EVERY FEW YEARS
• GLOBAL BUSINESS
• CREATE AN UNFAIR ADVANTAGE – BECOME UNIQUE AND RESPECTED USING YOUR BRAND