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How effective is the combination of your main media product and
ancillary texts?
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Music video, DVD digipak and magazine advert:To ensure the three products flow throughout, I made sure I had established certain themes that I could base my products
around.
• Rural, matching the folk-style music in the video with the images in the digipak and advert.
• A theme of brown paper has been used throughout because I wanted it the products to have a rougher edge to them, and to also look more handmade and again match the genre of music.
• Reoccurring objects and motifs in this project mainly involve old pictures which are shown in both the video and the digipak.
• Similar locations, every picture taken for these three media products are located around the same area but especially in fields, woods and lake-sides. The photographs taken for the digipak have the trees and walkway in the background that were used for the video, hopefully creating a link for the audience to notice.
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Suitability for the band; My Bubba & Mi
• Rustic similarities• Colour scheme• Natural light and lack any evidence
of advanced technology• Consistency between the media
products like the existing ones
Inspiration from existing My Bubba & Mi products
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Once finding a track on Jamendo and determining a theme and genre of music I wanted to portray I was able to plan the media products so that they would tie in with each other
Same photos are used in both the video and digipak to show continuity.
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Use of Photoshop brushes to make the brown paper bag effect in all of these products. Editing is used to blend and bind the photographs to the poster/digipak and avoid the glamorized look which a lot of artists want in today's music industry, however adding that effect to a folk band would completely contradict the values and iconography of the artist throughout.
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Styling of the artist is continuous:
Floaty dresses were mainly the look I was going for, for the artist but this slightly changed with the music video because I needed to use my sombre colours to contrast against the colourful ending to show relief.