Download - Q mobile final pres
QMobileGroup Members:• Muhammad Danish• Syed Saqlain Shah• Osama Yousuf• Hasham Zahid
Company Overview
Established in 2009 By Mian Parvez Akhter & M. Azhar
Naeem Q Mobile stands for Quality mobile It is Pakistan’s quality brand that
provides affordability and reliability all at once
VisionEmpower our customers to connect with the world around them through a telecommunication medium that spells quality at affordable rates.
MissionTo establish brand loyalty and high revenues through customer loyalty by offering innovation, quality and reliability with excellent customer care.
Portfolio
Smart phones Windows/Android
phones Touchscreen
phones Bar phones Qwerty phones Tablets
Target Market
Youth Middle Class Lower Class
Touch ScreenQWERTYAndroid/Window Phones Tablets /Feature Phones
1,600 to 45,000
From big mobile phone markets to near by shops
Motivation TV channelsAdvertisements Gifts Sponsorships
Marketing Mix
SWOT Analysis
Strengths:1. Wide Model Range2. Low Price3. Availability
SWOT Analysis
Weaknesses:1. Low brand equity2. Technical faults
SWOT Analysis
Opportunities:1. Increasing demand for mobile phones
SWOT Analysis
Threats:1. New entrants in the market
Promotion
Celebrity Endorsement
Brand Popularity
As per 2014