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Four simple steps to maximize your digital assets
PUT YOUR SITE TO WORK.
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Director of Brand and MarketingLaura Rees
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Licensing, compliance, and accreditation consulting
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Curriculum licensingand development
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Software licensing and development
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Brand and marketing
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Who’s your site working for? Step one: DETERMINE YOUR AUDIENCE.
Students and families Alumni and friends Schools Your organization
Each has different needs.
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Who’s your site working for? Your site must meet people where they are.
✓ Your audience is made up of all ages and levels of technical experience.
✓ Your site should work on multiple screen sizes.
✓ Your site must engage in multiple ways and on multiple platforms.
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What’s important? Step two: REVIEW WHAT YOUR AUDIENCE NEEDS TO KNOW.
Audit your current site - What should go? What should stay? Could it be organized more efficiently?
Pay attention - What do people call to ask about? What topics get social media engagement? What are common problems students or schools have?
Run some tests - Ask users to find something. Can they do it?
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How will we share info? Step three: CONSIDER HOW TO DELIVER.
✓ How should organize your site? By topic? By audience? ✓ Cut content and edit for clarity ✓ Content doesn’t have to be words (videos, pictures, infographics) ✓ Add hierarchy (headlines and bullets make things more readable) ✓ Integrations can help (search function, social feeds, database queries, form submissions)
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Now take a break.Step four: MAKE IT EASY ON YOURSELF
Use a content management system if possible (Wordpress)
How much is too much? Do you really need to update Facebook and Twitter and Instagram and your blog? Would just one work?
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Let’s keep in [email protected]
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