Download - Purposeful Storytelling (for Crowdfunding)

www. Randall Libero .comMedia Producer & Marketing Consultant in

the interactive media industry

Thursday, December 6, 2012

http://www.RandallLibero.com


purposeful storytelling

cultivating superfans with authentic content


Story Example: Donkey in the Well


audiences are changing


• Connect not disconnect

• Inspire not persuade

• Invite not invade

• Be direct not distracting

• Be transparent not deceptive

• Abundance languaging not scarcity

• Collaboration not competition


telling the story


motivation


audience


goal


interactive


content


• Capture your audience’s attention

• Motivate by demonstrating authenticity

• Build your telling around “what’s in it for them”

• Change passive listeners into active participants

• Use “state of the heart’ technology online and offline to make sure audience commitment remains srong


• add dramatic tension

• use comedy with intention

• do something memorable

• do something outrageous


continuing the story


Online

• Continue Your Story into digital marketing channels

• Turn it into a compelling video that moves your viewers hearts and their feet and wallet will follow


www. Randall Libero .comMedia Producer & Marketing Consultant in

the interactive media industry




Download - Purposeful Storytelling (for Crowdfunding)

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