Download - Public Service Announcements at Simmons College Radio Christina Taddei Courtney Dillon Megan McLean
Public Service Announcements at Simmons College Radio
Christina TaddeiCourtney DillonMegan McLean
Background
Simmons College Radio
In production the past two and a half years
Live internet streaming 24 hours a day, 7 days a week
Responsible for creating five Public Service Announcements (PSA)
Problem
Obesity epidemic
As of 2008, 32% of Men and 35% of Women in the US
were obese
Over 68% of the population is either obese or
overweight
Heart disease as a leading cause of death
Problem2010 Dietary Guidelines
Balance between calories in and calories out
Consuming more fruits, vegetables, whole-grains, fat-
free milk and low fat dairy products
Consume fewer foods with sodium, trans fat,
cholesterol, added sugars and refined grains
Physical activity
Methods
Literature Review
Public Service Announcements
Survey Development and Delivery
Literature Review
PSA History
Effective messages
Positive framed ads
Repetition
Public Service Announcements
Writing and Producing PSAs
Writing style: teasers, word choice, length
Production considerations: speed, music, tone
Breakfast
Physical Activity
Portion Control
Survey
Pre-PSA Questions
Radio habits
Identification of past PSAs
Past behavior change
Post-PSA Questions
Current behavior
Likelihood of behavior change
Analysis of PSA
Results: Pre-Survey
Results: Post-Survey
Discussion• Pre-Survey
– 84% Listen to AM/FM Radio
– 87% Heard PSA on AM/FM Radio
– 37% Talked about PSA
– If did talk about PSA, only 52% take action
– 23% Tuning into Simmons Radio
• Post-Survey
– 97% PSA Informative
– 67% PSA caught attention
– 78% PSA provoked thought about habits
– 36% Likely to change habits
– 60/40 Eating Breakfast vs. Skipping or Occasionally Eating• 100%: Found Informative
• 75%: Catch Attention
• 92%: Thought About Current Habits
• 58%: Change Habits
Limitations
• Population
• Time Period
• Setting
• Topic
• Number Tuning into Radio
Thank you: Professor Len Mailloux
All who listened to 1st Show